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The	
  High	
  Performance	
  Firm	
  
Growth	
  &	
  Innova7on	
  in	
  Disrup7ve	
  Times	
  
	
  
Tom	
  Hood	
  
Ed	
  Kless	
  
Gradual	
  then	
  Sudden	
  
Hard is Soft.
Soft is Hard.
The real difference in an organization is how well it brings out the great
energies and talents of its people.
- Thomas Watson, Jr. – CEO of IBM 1962
"Purpose	
  is	
  no	
  longer	
  a	
  buzzword.	
  
It’s	
  a	
  must-­‐have.	
  Passion	
  and	
  
purpose	
  will	
  keep	
  people	
  focused	
  on	
  
the	
  job	
  at	
  hand,	
  and	
  ul@mately	
  
separate	
  the	
  successful	
  from	
  the	
  
unsuccessful.”	
  
	
  —	
  Richard	
  Branson	
  
Some	
  more	
  ques7ons	
  from	
  Thomas	
  
Watson,	
  Jr.	
  
•  What	
  does	
  it	
  do	
  to	
  help	
  its	
  people	
  find	
  a	
  
common	
  cause?	
  
•  How	
  does	
  it	
  keep	
  them	
  pointed	
  in	
  the	
  same	
  
direc7on	
  despite	
  the	
  rivalries	
  and	
  differences	
  
that	
  may	
  exist?	
  
•  How	
  does	
  it	
  sustain	
  this	
  common	
  cause	
  
though	
  the	
  many	
  changes	
  which	
  take	
  place	
  
with	
  the	
  passage	
  of	
  7me?	
  	
  
15X
Source:	
  DeloiMe	
  Culture	
  of	
  Purpose	
  Research	
  	
  
Purpose
People
Products
Process
-­‐  Robert	
  Wong	
  
Google’s	
  Crea7ve	
  Lab	
  
“Purpose	
  is	
  at	
  the	
  essence	
  of	
  
why	
  firms	
  exist.	
  There	
  is	
  
nothing	
  mushy	
  about	
  it-­‐-­‐it	
  is	
  
pure	
  strategy.	
  Purpose	
  is	
  very	
  
idealis7c,	
  but	
  at	
  the	
  same	
  7me	
  
very	
  prac7cal.”	
  
-­‐  Hirotaka	
  Takeuchi	
  Harvard	
  
Business	
  School	
  
 
	
  
.	
  
Superordinate	
  
Goal	
  
“THE 7-S MODEL”
STRATEGY
STRUCTURE
SYSTEMS
STYLE
SKILLS
STAFF
SUPER-ORDINATE
GOAL
Peters-
Collins-Sinek-
Drucker
+ Kless & Hood
Timeless Leadership
Principles
I firmly believe that any organization, in order to
survive and achieve success must have a sound set of
beliefs on which it premises all its policies and actions…
- Thomas Watson, Jr. 1962
Every business
starts as a purpose
in search of assets,
and often becomes
assets in search of
a purpose.
- Emmanuel Gobillot
Say	
  what?	
  V2S	
  –	
  i2a	
  –	
  8-­‐S	
  Model	
  
Strategy Staff
Skills
Structure
Style
Systems
Shared
Vision
Shared
Beliefs
Direc7on	
  
www.blionline.org	
  
 	
  
	
  	
  
Start with Why
Simon Sinek
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame
Named the Second Most Influential in Accounting
by Accounting Today Magazine 2015
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

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The High Performance Firm - The Power of Purpose

  • 1. The  High  Performance  Firm   Growth  &  Innova7on  in  Disrup7ve  Times     Tom  Hood   Ed  Kless  
  • 2.
  • 5. The real difference in an organization is how well it brings out the great energies and talents of its people. - Thomas Watson, Jr. – CEO of IBM 1962
  • 6. "Purpose  is  no  longer  a  buzzword.   It’s  a  must-­‐have.  Passion  and   purpose  will  keep  people  focused  on   the  job  at  hand,  and  ul@mately   separate  the  successful  from  the   unsuccessful.”    —  Richard  Branson  
  • 7. Some  more  ques7ons  from  Thomas   Watson,  Jr.   •  What  does  it  do  to  help  its  people  find  a   common  cause?   •  How  does  it  keep  them  pointed  in  the  same   direc7on  despite  the  rivalries  and  differences   that  may  exist?   •  How  does  it  sustain  this  common  cause   though  the  many  changes  which  take  place   with  the  passage  of  7me?    
  • 8. 15X
  • 9. Source:  DeloiMe  Culture  of  Purpose  Research    
  • 10. Purpose People Products Process -­‐  Robert  Wong   Google’s  Crea7ve  Lab   “Purpose  is  at  the  essence  of   why  firms  exist.  There  is   nothing  mushy  about  it-­‐-­‐it  is   pure  strategy.  Purpose  is  very   idealis7c,  but  at  the  same  7me   very  prac7cal.”   -­‐  Hirotaka  Takeuchi  Harvard   Business  School  
  • 11.     .   Superordinate   Goal   “THE 7-S MODEL” STRATEGY STRUCTURE SYSTEMS STYLE SKILLS STAFF SUPER-ORDINATE GOAL
  • 12. Peters- Collins-Sinek- Drucker + Kless & Hood Timeless Leadership Principles
  • 13. I firmly believe that any organization, in order to survive and achieve success must have a sound set of beliefs on which it premises all its policies and actions… - Thomas Watson, Jr. 1962
  • 14. Every business starts as a purpose in search of assets, and often becomes assets in search of a purpose. - Emmanuel Gobillot
  • 15. Say  what?  V2S  –  i2a  –  8-­‐S  Model   Strategy Staff Skills Structure Style Systems Shared Vision Shared Beliefs Direc7on   www.blionline.org  
  • 16.         Start with Why Simon Sinek
  • 17. If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Tom Hood, CPA, CITP, CGMA CPA Practice Adviser Accounting Hall of Fame Named the Second Most Influential in Accounting by Accounting Today Magazine 2015 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/