1. Unit 18-advertisment Thomas biggs-rayner
What is the product?
Nike shoes
What are they advertising?
They are advertising a new show for nike
What are they telling us about the product?
That a lot of work and design has gone in to this shoe. I can tell
this because there is workers and a construction site is round
the shoe so we can tell that it is a big brad
Is there a message in the advert?
Yes that there has been a lot of thought and work gone in to
the shoe
Who is the advert meant for? (target audience)
This advert is for children I can tell this because there are toy
construction team around the shoe
Do you think it reaches the correct target audience?
Yes because it is a cool shoe for a 7-14 year old boy and in the
eyes of a boy it will appeal them because at that age you are
interested in toys and builders

2. Unit 18-advertisment Thomas biggs-rayner
What type of advert is it? (humorous, informative, surreal,
dramatic, realist – you may have to research these terms and
define them to find out)
It is a surreal type of advertisement because it’s looking like a
big shoe with a construction site round it. Also it is sort of
humorous because it is weird but in a good way
What do you think of the advert and do you think it works?
I think it is very clever how they put the toy construction team
around the shoe.