2. The target audience for
these shoes will be for
18-30 because of the
height of heel they have
and the pattern on them.
The lifestyle this
advert promotes is
that you will have
power and feel strong
and untouchable. The
car crushing in this
emphasises the
power.
The typography of this
advertisement is sans
serif. It is bold and black
on top of a simple silver
background which
empathises that
everyone knows about
Christian Louboutins
and the company
doesn’t need to make
the effort of the name.
The red sole is also
clearly on show and this
shows the trade mark of
Louboutins having red
soles.
The Shoes are in the
middle of the image
and take up the most
amount of space which
puts you into the
direction of the shoes
and the position of the
heel pointing straight
down into the cars
empathises the moral
sell.
The colours are bland
other then the shoes and
the cars. The shoes are a
colourful design which
looks like art; therefore
having a colourful
background could disturb
the pictures moral.

3. The target audience for this advert
is for 18-30 year old ladies because
of the design of the shoe and the
height of the heel.
The lifestyle
this advert
promotes is a
being a
beautiful and
powerful lady
and to be
strong and
independent.
The dove
represents
peace and
calm. The heel
itself looks
edgy and out-
going, however
with the dove in
the top right
hand corner, it
gives more
then one
perception of
the shoe.
The colours in the background are dull and grey. The
building looks to be like a museum. So the colour scheme
of the back ground being ‘museum’ like could represent
that this shoe is a piece of art.
Breaking the
jar in this
picture shows
the power and
the
uncontainable
ness of the
shoe and how
you will be
when you
wear these.
Almost as if
when you
wear these
shoes you will
become a
strong,
unbeatable
women. The
connotation of
this shoe is
that you will
be fierce and
the dove
represents
the beauty.
There is no font on this advertisement which
show Christian Louboutin arrogance,
knowing that everyone will recognise the red
bottom of the heel.

4. The target audience for this advert would be 16-28 year old men. This is shown by the reasons of
using a young women dressed provocatively and positioned in an alluring manner. The shoes
shown are also trendy, cool trainers called ‘Jordan’s’ which are normally worn by this target
audience. You can tell they are Jordan’s from the distinctive ‘Jordan’s’ logo situated on the top of
the shoe. Also there is a ‘Playboy’ logo which represents the women featured in the advert. It isn’t
clear, as the advert is not advertising Playboy by Nike air Jordan's. This will also appeal to the
aimed audience as Jordan’s and Playboy both share the same audience. As the
audience
already know
that the advert
is advertising
‘Nike air
Jordan’s’, the
image has
bold text on
top ‘Seven’.
This implies
that the shoes
are presenting
new Jordan's,
Sevens.
The colours
are subtle.
This could be
because the
women who is
dressed in a
revealing outfit
which is eye
catching
enough
without over
powering, bold
colours.
The font of the text ‘Seven’ is written in
a fun, bubbly font to represent the
teasing fun of the women and to give
the connotation of the shoe being very
comfortable air like on your feet.
The lifestyle this advertisement presents is a life
for men who want to impress. The women is the
eye catching feature of this advert but also
portrays the high end life style that would appeal
to the target audience of these shoes.