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創造你獨特的影響力 - 創業提案篇
- 2. Who Am I ? !創辦⼈人與總監: 寰宇趨勢有限公司 HUQS Co., Ltd Viz 管理學院 (ThinkinViz.com) iBrandapps.com ⼈人⽣生橫跨了半個地球，經歷了第三世界與先進社會的 管理與創業的轉折，將其視野與經驗轉化為⾏行動追求 於⼈人⽣生新⾼高點。建構在跨⽂文化、語⾔言及領域know- how的能⼒力上，提供提升企業、政府、個⼈人專業軟實 ⼒力課程、企業訓練⼯工作坊並發展APP數位出版與視覺 化溝通管理事業群。 John Fang (⽅方泰翔) john.fang@thinkinviz.com 2
- 3. YOUR PITCH, YOUR DREAMS What would you tell Sir Richard Branson in 1minute? Viz 管理學院 3
- 4. 上完你會了解... • 何謂 天使, 創投, 銀⾏行 • 你的TA (Target Audience) 要什麼 • 如何建構你的提案架構 • 從偉⼈人看提案演說 • 塑造你獨特影響⼒力的演說 4
- 5. 細看創業提案 5
- 6. Pitch to Rich Competition • Investor - Sir Richard Branson • UK Resident with UK Business • 8 Finalists • 1 minute video up for vote • Winner get £3000 + mentoring + legal + branding + marketing advice Viz 管理學院 6
- 7. Who is Richard Branson? 今年62歲 16 歲第⼀一次創業 維 京 集 團 創 辦 ⼈人 ( V i r g i n Records, Virgin Mobile, Virgin Airlines...400間公司) ⾝身價: USD46億 Viz 管理學院 7
- 8. 2013 Pitch to Rich finalists Viz 管理學院 8
- 9. Learn from others’ failures, and build on others’ successes 9
- 10. KNOW YOUR PITCH Viz 管理學院 10
- 11. What is a “pitch” ? [noun] [美] [俚] 1. Form of word used when trying to persuade someone to buy or accept something 2. 竭⼒力推銷, 講述 E.g. He delivered a very strong sales pitch Viz 管理學院 11
- 12. Types of pitches • Elevator pitch • Sales pitch • Key-word pitch • Question pitch • Twitter pitch...等 Viz 管理學院 12
- 13. Sun-Tzu If you know the enemy and know yourself, you need not fear the result of a hundred battles. Viz 管理學院 13
- 14. VCs in Taiwan Viz 管理學院 14
- 15. What do they want? Equity (Control) for Investment Risk (Time, Contacts, Money) Higher-than-industry growth IPO / potential to sell Industry pioneers Niche market dominators Viz 管理學院 15
- 16. What can they give you? Capital Channel Manufacturing Complementary tech know-how Business / Marketing advice Human Capital Marketing Viz 管理學院 16
- 17. What can’t they give you? Control Friendship Heart Golden parachute Guarantee your business will work Viz 管理學院 17
- 18. Where to start? Your Pitch Deck! Viz 管理學院 18
- 19. Pitch Deck Structure Idea? (Company) Why choose you? (Team) What is? (Current customer pains / Market gap) What could be? (Your product or service solution) Significant stats (product and market related data to prove you are growing) The future (obstacles, forecasts and forthcoming plans) What do you expect from the VCs? Viz 管理學院 19
- 20. Example All logos and trademark are property of the respective owners 20
- 21. Pitch Deck Do’s Be Concise Be Realistic Be Honest Be Simple Be Full of Passion Viz 管理學院 21
- 22. Pitch Deck Don’ts Don’t over-emphasis product Don’t forget your heart Don’t short-sell yourself Don’t forget to addressVC needs Viz 管理學院 22
- 23. Talk that Inspires Why,What, How Viz 管理學院 23
- 24. The Golden Circle by Simon Sinek What -- Products you sell or the services you offer. How -- These are the things that differentiate you from your competition. Why -- Your passion, belief and most important reason why you are doing what you do. Viz 管理學院 For more information regarding the Golden Circle by Simon Sinek, please visit http://www.startwithwhy.com/About.aspx 24
- 25. People buy WHY you do it, not what you do. Viz 管理學院 25
- 26. Your Pitch Blend Value Created Big Idea What is Why You What Could BeProduct Validation Market Validation Future Plans Viz 管理學院 26
- 27. YOUR PITCH, YOUR DREAMS Viz 管理學院 www.thinkinviz.com 27