A presentation given to a product marketing team that outlines different personalities on Twitter.
It was useful in getting the team to consider what personality they wanted to give their brand, and how they were going to achieve that.
This document provides tips for pitching journalists on social media. It finds that most UK journalists use social media professionally, with Twitter being the most popular platform. While only 32% of PR professionals contact journalists on social media, it can be effective if done properly. The key tips are to build rapport with journalists online before pitching, tailor pitches to individual journalists' interests, and avoid hard sells or mass tweets. It's also important to move conversations offline after opening dialogue on social platforms. The best times to pitch on Twitter are Tuesday/Wednesday around lunchtime.
The document discusses the author's interests in various media and social media platforms. They enjoy creating and watching films and see media as an important and influential subject. Their favorite social media apps are Instagram, which they use regularly to share photos, and Facebook Messenger, which they use for group chats. They find Snapchat novel for its visual communication but use Twitter less due to pressure to post only high-quality content. They were early adopters of YouTube but now find many vloggers unrelatable.
This document discusses the importance of social media for political campaigns. It recommends that politicians use platforms like Twitter, Facebook, YouTube and Flickr to connect with supporters, share campaign updates and events in real time, and help voters get to know the candidate. It also emphasizes the need to establish expertise, post relevant and helpful content, engage in conversations on and off social media sites, and build relationships with others in social media.
How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State ConferenceCooperatize
This document discusses lessons learned from covering the careers of Beyonce, Lady Gaga, Taylor Swift, social media stars, and legacy artists over the past decade. It provides tips for public relations professionals, including interacting regularly with journalists, experimenting with storytelling methods, leveraging brand partnerships, helping journalists help you, not underestimating influencers, and finding ways to repurpose old content. The key takeaways are to not just pitch but interact, experiment with different formats, leverage partnerships, be open to criticism and help journalists, respect influencers, and reuse valuable past content creatively.
Instagram is a social media platform that allows users to upload photos, comment and like other users' photos, explore various pictures, and direct message other users privately. Twitter enables users to follow others, see what people are doing, favorite, retweet, or mention other users in tweets, and direct message other Twitter accounts. Pinterest lets users find ideas on the site, share their own ideas and likes, follow other users' boards to see their pins, and pin ideas to their own boards to get inspiration from others.
The document provides tips for effectively engaging on Twitter, including infusing personality into profiles, being open to new connections, connecting people, being generous by promoting others, sharing content audiences will love, asking and answering questions, acknowledging information sources, using pictures and graphics, mentioning and tagging others, using hashtags appropriately, managing tweets with groups or lists, avoiding spam, being polite, and understanding relevant laws regarding online content in India.
This document provides guidance on effectively giving feedback. It recommends asking for permission before providing feedback so the recipient can prepare emotionally and be less defensive. It also suggests framing feedback as something that may be helpful for improvement rather than a criticism. The document includes links to additional resources on techniques for delivering feedback in a constructive manner.
This document provides tips for pitching journalists on social media. It finds that most UK journalists use social media professionally, with Twitter being the most popular platform. While only 32% of PR professionals contact journalists on social media, it can be effective if done properly. The key tips are to build rapport with journalists online before pitching, tailor pitches to individual journalists' interests, and avoid hard sells or mass tweets. It's also important to move conversations offline after opening dialogue on social platforms. The best times to pitch on Twitter are Tuesday/Wednesday around lunchtime.
The document discusses the author's interests in various media and social media platforms. They enjoy creating and watching films and see media as an important and influential subject. Their favorite social media apps are Instagram, which they use regularly to share photos, and Facebook Messenger, which they use for group chats. They find Snapchat novel for its visual communication but use Twitter less due to pressure to post only high-quality content. They were early adopters of YouTube but now find many vloggers unrelatable.
This document discusses the importance of social media for political campaigns. It recommends that politicians use platforms like Twitter, Facebook, YouTube and Flickr to connect with supporters, share campaign updates and events in real time, and help voters get to know the candidate. It also emphasizes the need to establish expertise, post relevant and helpful content, engage in conversations on and off social media sites, and build relationships with others in social media.
How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State ConferenceCooperatize
This document discusses lessons learned from covering the careers of Beyonce, Lady Gaga, Taylor Swift, social media stars, and legacy artists over the past decade. It provides tips for public relations professionals, including interacting regularly with journalists, experimenting with storytelling methods, leveraging brand partnerships, helping journalists help you, not underestimating influencers, and finding ways to repurpose old content. The key takeaways are to not just pitch but interact, experiment with different formats, leverage partnerships, be open to criticism and help journalists, respect influencers, and reuse valuable past content creatively.
Instagram is a social media platform that allows users to upload photos, comment and like other users' photos, explore various pictures, and direct message other users privately. Twitter enables users to follow others, see what people are doing, favorite, retweet, or mention other users in tweets, and direct message other Twitter accounts. Pinterest lets users find ideas on the site, share their own ideas and likes, follow other users' boards to see their pins, and pin ideas to their own boards to get inspiration from others.
The document provides tips for effectively engaging on Twitter, including infusing personality into profiles, being open to new connections, connecting people, being generous by promoting others, sharing content audiences will love, asking and answering questions, acknowledging information sources, using pictures and graphics, mentioning and tagging others, using hashtags appropriately, managing tweets with groups or lists, avoiding spam, being polite, and understanding relevant laws regarding online content in India.
This document provides guidance on effectively giving feedback. It recommends asking for permission before providing feedback so the recipient can prepare emotionally and be less defensive. It also suggests framing feedback as something that may be helpful for improvement rather than a criticism. The document includes links to additional resources on techniques for delivering feedback in a constructive manner.
Twitter handles and avatars help identify users, so choose a clear handle like @TheSAMLabs. To engage followers, tweet content they will find interesting or want to share, ask questions to start conversations, and retweet others to build relationships. Maintain a variety in your tweets, including questions, links, images and videos. Initially follow others in your industry and be patient as you build your follower base. Direct messages allow private conversations while public @mentions include others in discussions. Hashtags help others find tweets on similar topics.
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
Twitter has grown rapidly since its launch in 2006, allowing users to connect with celebrities, journalists, and others through tweets, retweets, mentions, and hashtags. The author discusses her positive experience using Twitter over the past year to stay up-to-date on news from her diverse network and have meaningful conversations. She has even gained career opportunities through her Twitter activity, with companies reaching out to her based on her tweets. The author views Twitter as a unique social media platform that is effective for both personal interactions and professional marketing efforts.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
A 2014 beginner's guide to Twitter Marketing for brands and small businesses, full of hints and tips to make Twitter work for you, the Social Marketer.
This document provides an overview and introduction to using Twitter for beginners. It discusses what Twitter is, how to create an account, who to follow, how to post tweets, and basic Twitter terminology like hashtags and retweets. The document also gives tips for common mistakes to avoid and recommends tools to enhance the Twitter experience.
The document provides an introduction to Twitter for educators, including what Twitter is, why educators may want to use it, and how to get started using it effectively. It explains that Twitter allows users to send and read short text-based posts called tweets. It recommends that educators use Twitter to share resources, participate in professional development, and communicate with parents. It then provides guidance on setting up an account, finding people to follow, getting followers, common Twitter terminology, apps to use, best practices, and additional resources.
This document provides guidance on effectively live tweeting conferences and events on Twitter. It recommends preparing in advance by creating a hashtag, listing speaker details, and using tools like TweetDeck or Hootsuite. During the event, it suggests limiting tweets to 2 per minute, enlisting a partner, taking photos, and focusing on insightful content. Afterward, using an app like Chirpstory to structure tweets into a story. The document also includes a glossary of common Twitter terms to help new users understand concepts like hashtags, retweets, and mentions.
Twitter has over 645 million active users who tweet over 58 million times per day. While originally intended as a communication platform for friends to share status updates, Twitter is now commonly used by celebrities, companies, and teenagers to communicate and share information with followers. However, Twitter also has limitations. The 140-character limit can discourage nuanced discussion and lead users to shorten words or change vocabulary. Additionally, publicly visible tweets could influence language in ways that lack privacy controls or could offend other users. The open nature of tweets also means users have little control over who views their content.
Twitter allows users to publish short messages called tweets that are seen by followers. Tweets are limited to 140 characters. The goal of Twitter is to share what you're doing or what has your attention. Users are identified with an @ symbol before their name. People use Twitter to connect with others who share common interests and to stay updated in their industries. Information flows to users on Twitter as followers' tweets come directly to your page, unlike websites where you must seek out information.
For those who already tweet, but want to grow their network and get more out of the platform. Particularly relevant if you're in the academic environment, but applicable to all sectors.
There is a more detailed version of this presentation, which was used as part of the Becoming a Networked Researcher suite of workshops at the University of York, elsewhere on this Slideshare account.
This document is an introduction to an eBook providing advice on effectively using Twitter. It contains over 30 essays from social media experts on various best practices and tips for Twitter, including growing your network, engaging with others, using Twitter for business or customer service, and integrating Twitter into your website. The eBook is intended to help both new and experienced Twitter users better understand how to maximize their experience on the platform.
This document provides an introduction and overview of the social media platform Twitter. It explains that Twitter allows users to post short text updates called tweets that are visible to their followers. The document discusses why Twitter is important as an archive of public conversations and how both individuals and brands can use it to share content, start discussions, build communities and conduct research. It also provides basic instructions for setting up a Twitter account and engaging with others on the platform through replies, retweets and hashtags.
This document provides guidance on using social media for personal use. It discusses using platforms like Facebook and Twitter to connect with friends and family, engage with others by posting content and comments, and find people with shared interests. It focuses on using Twitter for personal connections, including how to set up an account, find people to follow using search and hashtags, engage in conversations, and organize followers into lists. The document encourages using social media to make genuine connections and share interests rather than just self-promote.
Washington University Libraries: Twitter and Professional Developltodd818
This document provides guidance on using Twitter for professional development and career networking. It discusses Twitter basics like hashtags and retweets. It recommends following professional organizations and verifying the authenticity of accounts to follow. The document also discusses using lists to organize contacts, managing one's online reputation, and tips for job hunting and conferencing using Twitter.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
The document analyzes differences between spoken and written language on Twitter. It finds that spoken tweets use emoticons and punctuation to convey tone, while written tweets provide advice, quotes and wisdom in a formal tone. Artists, women and men use spoken language differently - artists to engage fans, women to share feelings, and men to show appreciation. Written tweets take the form of quotes or original sayings to motivate or advise. Studies discussed also examined how Twitter is used for information sharing and relationship building.
Twitter is a popular social media network for sharing news updates and connecting with audiences. The guide recommends businesses establish a Twitter presence to create brand awareness and thought leadership. It provides tips for what to post, including different content types, hashtags, images and engaging with others; when to post, such as at different times and repeating tweets; how to build a following by engaging with others in your industry; and how to sign up and set up your Twitter profile completely.
Twitter: A Simple Guide to How and Why it is Beneficial to Public Relations P...guestbc90a9f
This document provides an overview of how Twitter can be beneficial for public relations professionals. It defines key Twitter terms like tweets, hashtags, and direct messages. It then explains how PR professionals can use Twitter to keep others informed about their organization, monitor what is being said about their brand, engage in activism if needed, and educate the public. The document concludes with a quick start guide for PR professionals to get started on Twitter.
We've updated our branding and how we talk about ourselves at the beginning of 2019. We've evolved, streamlined and simplified. Thanks to all our clients who've helped us refine our approach, our nomenclature, and our business model. We're now offering more value than ever! #Studies #Standards
Outfitting: Integrating Product & Service Design with UXJordan Julien
The document outlines an approach called "OUTFITTING" which integrates elements of service design, product design, and user experience design. It involves identifying user "fibers" or jobs that need help, grouping these into "threads", mapping threads to user journeys or "yarns", designing products to help with fibers, and combining related products into systems to accomplish yarns. This unified approach helps design solutions that include both products and services. The story illustrates how a family business applied this process to transform their business from selling to helping users and find ongoing success.
Twitter handles and avatars help identify users, so choose a clear handle like @TheSAMLabs. To engage followers, tweet content they will find interesting or want to share, ask questions to start conversations, and retweet others to build relationships. Maintain a variety in your tweets, including questions, links, images and videos. Initially follow others in your industry and be patient as you build your follower base. Direct messages allow private conversations while public @mentions include others in discussions. Hashtags help others find tweets on similar topics.
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
Twitter has grown rapidly since its launch in 2006, allowing users to connect with celebrities, journalists, and others through tweets, retweets, mentions, and hashtags. The author discusses her positive experience using Twitter over the past year to stay up-to-date on news from her diverse network and have meaningful conversations. She has even gained career opportunities through her Twitter activity, with companies reaching out to her based on her tweets. The author views Twitter as a unique social media platform that is effective for both personal interactions and professional marketing efforts.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
A 2014 beginner's guide to Twitter Marketing for brands and small businesses, full of hints and tips to make Twitter work for you, the Social Marketer.
This document provides an overview and introduction to using Twitter for beginners. It discusses what Twitter is, how to create an account, who to follow, how to post tweets, and basic Twitter terminology like hashtags and retweets. The document also gives tips for common mistakes to avoid and recommends tools to enhance the Twitter experience.
The document provides an introduction to Twitter for educators, including what Twitter is, why educators may want to use it, and how to get started using it effectively. It explains that Twitter allows users to send and read short text-based posts called tweets. It recommends that educators use Twitter to share resources, participate in professional development, and communicate with parents. It then provides guidance on setting up an account, finding people to follow, getting followers, common Twitter terminology, apps to use, best practices, and additional resources.
This document provides guidance on effectively live tweeting conferences and events on Twitter. It recommends preparing in advance by creating a hashtag, listing speaker details, and using tools like TweetDeck or Hootsuite. During the event, it suggests limiting tweets to 2 per minute, enlisting a partner, taking photos, and focusing on insightful content. Afterward, using an app like Chirpstory to structure tweets into a story. The document also includes a glossary of common Twitter terms to help new users understand concepts like hashtags, retweets, and mentions.
Twitter has over 645 million active users who tweet over 58 million times per day. While originally intended as a communication platform for friends to share status updates, Twitter is now commonly used by celebrities, companies, and teenagers to communicate and share information with followers. However, Twitter also has limitations. The 140-character limit can discourage nuanced discussion and lead users to shorten words or change vocabulary. Additionally, publicly visible tweets could influence language in ways that lack privacy controls or could offend other users. The open nature of tweets also means users have little control over who views their content.
Twitter allows users to publish short messages called tweets that are seen by followers. Tweets are limited to 140 characters. The goal of Twitter is to share what you're doing or what has your attention. Users are identified with an @ symbol before their name. People use Twitter to connect with others who share common interests and to stay updated in their industries. Information flows to users on Twitter as followers' tweets come directly to your page, unlike websites where you must seek out information.
For those who already tweet, but want to grow their network and get more out of the platform. Particularly relevant if you're in the academic environment, but applicable to all sectors.
There is a more detailed version of this presentation, which was used as part of the Becoming a Networked Researcher suite of workshops at the University of York, elsewhere on this Slideshare account.
This document is an introduction to an eBook providing advice on effectively using Twitter. It contains over 30 essays from social media experts on various best practices and tips for Twitter, including growing your network, engaging with others, using Twitter for business or customer service, and integrating Twitter into your website. The eBook is intended to help both new and experienced Twitter users better understand how to maximize their experience on the platform.
This document provides an introduction and overview of the social media platform Twitter. It explains that Twitter allows users to post short text updates called tweets that are visible to their followers. The document discusses why Twitter is important as an archive of public conversations and how both individuals and brands can use it to share content, start discussions, build communities and conduct research. It also provides basic instructions for setting up a Twitter account and engaging with others on the platform through replies, retweets and hashtags.
This document provides guidance on using social media for personal use. It discusses using platforms like Facebook and Twitter to connect with friends and family, engage with others by posting content and comments, and find people with shared interests. It focuses on using Twitter for personal connections, including how to set up an account, find people to follow using search and hashtags, engage in conversations, and organize followers into lists. The document encourages using social media to make genuine connections and share interests rather than just self-promote.
Washington University Libraries: Twitter and Professional Developltodd818
This document provides guidance on using Twitter for professional development and career networking. It discusses Twitter basics like hashtags and retweets. It recommends following professional organizations and verifying the authenticity of accounts to follow. The document also discusses using lists to organize contacts, managing one's online reputation, and tips for job hunting and conferencing using Twitter.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
The document analyzes differences between spoken and written language on Twitter. It finds that spoken tweets use emoticons and punctuation to convey tone, while written tweets provide advice, quotes and wisdom in a formal tone. Artists, women and men use spoken language differently - artists to engage fans, women to share feelings, and men to show appreciation. Written tweets take the form of quotes or original sayings to motivate or advise. Studies discussed also examined how Twitter is used for information sharing and relationship building.
Twitter is a popular social media network for sharing news updates and connecting with audiences. The guide recommends businesses establish a Twitter presence to create brand awareness and thought leadership. It provides tips for what to post, including different content types, hashtags, images and engaging with others; when to post, such as at different times and repeating tweets; how to build a following by engaging with others in your industry; and how to sign up and set up your Twitter profile completely.
Twitter: A Simple Guide to How and Why it is Beneficial to Public Relations P...guestbc90a9f
This document provides an overview of how Twitter can be beneficial for public relations professionals. It defines key Twitter terms like tweets, hashtags, and direct messages. It then explains how PR professionals can use Twitter to keep others informed about their organization, monitor what is being said about their brand, engage in activism if needed, and educate the public. The document concludes with a quick start guide for PR professionals to get started on Twitter.
We've updated our branding and how we talk about ourselves at the beginning of 2019. We've evolved, streamlined and simplified. Thanks to all our clients who've helped us refine our approach, our nomenclature, and our business model. We're now offering more value than ever! #Studies #Standards
Outfitting: Integrating Product & Service Design with UXJordan Julien
The document outlines an approach called "OUTFITTING" which integrates elements of service design, product design, and user experience design. It involves identifying user "fibers" or jobs that need help, grouping these into "threads", mapping threads to user journeys or "yarns", designing products to help with fibers, and combining related products into systems to accomplish yarns. This unified approach helps design solutions that include both products and services. The story illustrates how a family business applied this process to transform their business from selling to helping users and find ongoing success.
This will undoubtedly evolve; but I want to upload this to document the first iteration I've shared with an external team. The response was very positive; and I've already started tweaking this; and structuring the deep-dive sessions.
This presentation is a simple introduction to what I do as an experience strategist; as well as some of the key processes, techniques, and tools I prefer to use. It's structure is based on Jesse James Garrett's Elements of User Experience diagram.
UX is way more than most people think. I believe that UX is a mindset that everyone should carry. This is how I approach UX, and think it's beneficial for everyone to know a process that works.
NOTE: This represents a talk I gave to some students embarking on a career in the UX field.
The story of fear, trust, and innovation.
This presentation documents a common problem: allowing fear of failure, or disspointing others, to prevent you from reaching the level of success you have the potential to reach.
I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
If you want to create the best possible social system for your situation; you need to know the basics about what types of social systems are being used. How they get used. Who's using them. And how to participate in them.
This is a structured presentation to help illustrate all of that.
I was inspired to create this presentation by a really awesome group of marketing professionals who started talking to me about their experience, and the frustration they've felt when they get pressure to 'do something with the social web'. The idea is to spread the insight that, even if you've panicked in the past, or have ignored social media all together, there are options. You can ask for help.
I was approached to speak to a group of product managers by a leading CPG manufacturer who's been avoiding re-examining its perception of online marketing. They seemed extremely focused on print, outdoor, and broadcast. This presentation spoke to some very important points about social media integration.
I was asked "how are experiences evaluated?" and started researching. It turned out to be a very broad question. I narrowed it down to individual perception of the experience determines if the experience is good or bad; valuable or not. This is the presentation I made to help tie experience & perception together with branding, customer experience, and expectations.
The document discusses how brands have lost control over their messaging as social media and user-generated content have proliferated. It describes how brands initially had full control over their communications through owned channels like print, TV, and websites. However, customers began engaging with each other through blogs and social networks, creating a new "social network." Now, conversations happen everywhere across many networks, and some brands have tried to reassert control rather than adapt, with negative consequences. The document advocates that brands must let go of control, listen to audiences, and participate in networks to help shape their image organically with the audience's input.
(re-upload) This is presentation 1 of 5; it goes over all 9 rules I created to help agencies create great user experiences. Rules 1 & 2 will be further explained in their own presentations. I'll also be going further in-depth on the other rules during presentations 4 & 5.
After presentation 1; the team needed some clarification on some of the rules. This presentation is a response to some questions, as well as examples for the team to discuss.
The document outlines 9 rules for ensuring a good user experience on a website or application. It discusses testing and adapting the layout, technology, messaging, and interactions. It also covers prioritizing user flows over information, writing copy for skimming, setting expectations for users, helping users find what they're looking for through search or browsing, and helping users determine what they are looking for in the first place. For each rule, it provides further explanation and examples.
A brief overview of how a CRM strategy, that begins with digital media, can build a substantially larger customer base, and substantially more loyal customers.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.