3. Prototype
CLAUDIO PINHANEZ
From November 1994 to March 1996, he wrote the first
documented online journal while he was at MIT.
JUSTIN HALL
Named “The Founding Father of Personal Blogging”
by the New York Times in 1994.
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4. Invention
JOHN BARGER
Coined the term “weblog” to describe his action
of “logging the web” as he surfed the internet.
His web site, Robot Wisdom, was one of the
earliest blog sites
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5. Why do people blog?
To seek and report information
To give opinions/express oneself
Participate in a community
To document daily life
Spin-offs
Microblogging [Facebook, Twitter]
Redundancies
Vlogs (video blogs)
Discussion forums/messageboards
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6. Diffusion
The evolution of blogs from diaries to conversational
mechanisms
The introduction of the blogroll, expanding the community of
bloggers by allowing them to hyperlink to each other’s
content.
Increase in widespread broadband internet access and
personal computers in homes contribute to growing popularity
and demand of blogs
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7. Supervening Social Necessities
Blog sites provide opportunity for corporations and small
businesses to interact directly with consumers.
An economic downturn has driven marketing and advertising
groups to utilize social media, including blogs, to remain
competitive
Blogging has become a tool for political and social activism.
Suppression of Radical Potential
Legislation involving copyright infringement (SOPA, PIPA)
Regulation of blog content by Federal Trade Commission (FTC)
Journalists who blog are not protected under the SHIELD law
Taxation
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