The Blogosphere


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MDIA5003 Presentation (Week 4)

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The Blogosphere

  1. 1. THE BLOGOSPHEREMahum Aliz3405431
  2. 2. OUTLINE What are blogs? What are they used for? Who blogs? Why do people blog? What is the impact of blogging on traditional journalism? Class Discussion
  4. 4. WHAT ARE BLOGS? Hierarchy of text, images, media objects and data arranged in reverse chronological order that can be viewed in an HTML browser Includes “posts” or “entries” Updated frequently by individuals, called “bloggers,” using inexpensive or free software Updating and maintaining a blog is called “blogging” and little to no technical expertise is required Highly interactive – a form of social networking Not static like other web sites
  5. 5. WHAT ARE THEY USED FOR? Personal:  Sharing thoughts, ideas, and commentary on online journals  Facilitating group discussions  Networking or communicating  Announcing events  Collecting pictures, music, videos, etc. Professional:  E-commerce  Promoting one‟s business  Delivering news  Engaging with customers  Sharing knowledge
  6. 6. EXAMPLES OF BLOGS: Personal and Professional:  Wordpress  Tumblr  Twitter (micro-blogging) Professional:  The Huffington Post  TechCrunch
  7. 7. WHO BLOGS? Anyone:  Students  Businesspeople  Journalists Digital Consumer Report for October 2011 (  173 million bloggers around the world  Most of these bloggers are young, tech-savvy, and well- educated
  8. 8. WHY DO PEOPLE BLOG? Share ideas and expertise Keep others up-to-date with news and events Socialize with others Gain insight in what the audience is looking for Self-expression
  9. 9. WHAT IS THE IMPACT ON TRADITIONALJOURNALISM?  Journalists that blog are able to express their experiences and be creative in the articles they write  The blogosphere has a democratic environment where:  Opinions can be voiced and discussions between readers can take place  Information can be delivered at a faster pace and can be connected or linked to other relevant news articles on several online news journal sites  Bloggers and journalists can listen to and respond to audiences at a personal level Print Newspaper  Example: The Guardian
  10. 10. THE GUARDIAN Founded in 1821 by John Edward Taylor as The Manchester Guardian Paper Form:  Average daily circulation of 230,541 in October 2011  Currently suffering from losses: £100,000 a day Online Offering:  2nd most popular British newspaper website  Archive of 3 million stories  Daily average of 2,937,070 browsers  5th most popular newspaper site in the world  Top stories can be downloaded in PDF format
  11. 11. DISCUSSION QUESTION Analyse The Guardian web site: 1. Note down two types/categories of blogs available on the site and who writes them 2. Mention one of the impacts that these blogs have on mainstream newspapers 3. Tweet your answers with #mdia5003!
  12. 12. REFERENCE LIST Bricklin, D 2002, „Observations from a weblogger‟,, viewed 3 August 2012, Fleishman, G 2002, „Been “blogging”? Web discourse hits higher level‟, We’ve got blog: how weblogs are changing our culture, Perseus Publishing, Cambridge Guadagno, RE, Okdie, BM & Eno, CA 2007, „Who blogs? Personality predictors of blogging‟, Computers in Human Behavior, vol. 24, viewed 1 August 2012, Matheson, D 2004, „Weblogs and the epistemology of the news: some trends in online journalism‟, New Media Society, vol. 6, no. 4, pp. 443- 468, viewed 1 August 2012, Mutum D & Wang, Q 2010, „Consumer generated advertising blogs‟, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, viewed 3 August 2012, (electronic IGI Global) Winer, D 2003, „What makes a weblog a weblog?‟, Weblogs at Harvard Law, 23 May, viewed 3 August 2012,