SlideShare a Scribd company logo
1 of 12
MUSIC VIDEO
STRUCTURE ANALYSIS
‘Way Back’ by TLC
MUSIC VIDEOS DEMONSTRATE
GENRE CHARACTERISTICS –
ANDREW GOODWINAt the beginning of the music video for ‘Way Back’, we
see a car that suddenly bounces up and down, a
characteristic that is found in many R&B music videos.
After this, we see T-Boz and some other women casually
dancing to a house party, a typical setting of videos of
this genre which often features women dancing in
sexualised ways and wearing little clothing – however,
this is not the case as they are all wearing casual
clothing, such as jeans, camisoles and T-shirts and aren’t
dancing suggestively. This continues when T-Boz walks
into the kitchen and we see Chilli dancing with more
women, one of which is wearing sports clothing, who are
later seen sharing food, challenging convention as
women are usually depicted as ‘eye-candy’ for the males.
THERE IS A RELATIONSHIP
BETWEEN THE LYRICS AND
THE VISUALS – ANDREW
GOODWINThe music video’s narrative largely revolves around a neighbourhood
house party in which T-Boz and Chilli sing about how they have known
each other for a long time and are reuniting, which relates to the single
being one of the first that they’ve released as TLC in 15 years: ‘Some
things don’t ever change/Yeah you and me/Cause we go way back’ –
while this could be seen as linking both the lyrics and the visuals
together as the party could be interpreted as that of a reunion, there
isn’t much of a link between meeting somebody after years apart and
spending time at a house party
THERE IS A RELATIONSHIP
BETWEEN THE MUSIC AND
THE VISUALS – ANDREW
GOODWINThe music of ‘Way Back’ has a slow tempo and relaxing, chill-out like
mood that is reflected in the smooth transitioning from the driveway
to the kitchen at the beginning of the video and the casual, slow
choreography that can be seen throughout the visual.
THE DEMANDS OF THE RECORD LABEL WILL
INCLUDE THE NEED FOR LOTS OF CLOSE-
UPS OF THE ARTIST AND THE ARTIST MAY
DEVELOP MOTIFS WHICH RECUR ACROSS
THEIR WORK – ANDREW GOODWIN
Throughout the video, we see close-ups of T-Boz and Chilli, as well
as guest artist Snoop Dogg – this is common in R&B music videos as
their record company intends to promote the images of these artists,
along with their music, as much as possible to raise awareness
among consumers and fans of the genre. Using close-ups and
extreme close-ups of the artists emphasises their importance in the
video and results in the audience associating their image & style with
their music.
THERE ARE FREQUENT
REFERENCES TO THE NOTION
OF LOOKING AND
PARTICULARLY VOYEURISTIC
TREATMENT OF THE FEMALE
BODY
Although the women featured in the main video are not objectified or
sexualised, the only use of voyeurism in ‘Way Back’ is when a female
dancer can be seen dancing with Snoop Dogg between 2.56 and 3.05;
a lot of focus is placed on her body as she is wearing a strapless top
and shorts, which is often used in videos of the genre in order to
appeal to male viewers and reinforce the domination of men over
women.
THERE IS OFTEN INTERTEXTUAL
REFERENCES – ANDREW
GOODWIN
This video does not have any intertextual references, which is not
unusual in the genre as most videos do not include them in the video
or in the song’s lyrics.
WHETHER THE VIDEO IS PRIMARILY
PERFORMANCE-BASED, NARRATIVE
BASED OR CONCEPT-BASED AND
HOW AN ELEMENT OF EACH IS
USED IN IT – ANDREW GOODWINThe ‘Way Back’ music video can be seen to primarily be performance-
based as it features T-Boz and Chilli performing the song while
dancing with friends at a house party and it doesn’t wholly create a
narrative in which a message and story are constructed to
communicate the song’s lyrics – rather, it focuses on the performance
of the artists and the bright, sunny party atmosphere presented in the
video.
CHARACTERS - PROPP
As the video for ‘Way Back’ is not constructed around a narrative, we
do not see any character archetypes such as hero, mentor, villain or
donor, so we can’t apply this theory to the visual.
STRUCTURE - TODOROV
As mentioned in the previous slide, the visual isn’t structured with a
narrative in mind, so we can’t apply this theory, given that there is no
disruption of an equilibrium or restoration of it, for example.
BINARY OPPOSITES THEORY
- STRAUSS
Due to the lack of narrative structure and character archetypes in the
music video, Strauss’ binary opposites theory cannot be applied – no
hero or villain, or conflicting groups/societies are seen.
CODES AND SIGNIFIERS
Mood and atmosphere – an uplifting, sunny tone is created in the music
video, which is evident in the house party setting and the people in the
background playing games and sharing food, as well as dancing with T-Boz
and Chilli.
The artist(s) – T-Boz and Chilli, the members of TLC, wear summer-type
clothes; the former wears a Michael Jackson top, jeans and a long dark green
jacket with buttons and gold studs, while the latter wears gold jewellery,
jeans and a white top. These items of clothing, especially the jewellery, are
also typically seen as casual street wear.
Message of visual codes – the video can partly be seen to relate to the song’s
lyrics, as TLC sings about meeting a friend and spending time together after
a long time apart from each other, remembering the good times and
catching up on what’s been happening; they do this while spending time at a
house party, in which T-Boz walks onto a driveway and later enters the
kitchen, where she meets Chilli. Parties are often where friends that haven’t
seen each other for a long time meet each other again and talk about what
they’ve been doing during that time.

More Related Content

What's hot

A2 - Music Video Analysis
A2 - Music Video Analysis A2 - Music Video Analysis
A2 - Music Video Analysis Ali Hawa
 
Travis Scott Cross-Media Case Study
Travis Scott Cross-Media Case Study Travis Scott Cross-Media Case Study
Travis Scott Cross-Media Case Study Oliver Pickett
 
Jason Mraz - i'm yours
Jason Mraz - i'm yoursJason Mraz - i'm yours
Jason Mraz - i'm yourshibbasayeed
 
Andrew goodwin
Andrew goodwin Andrew goodwin
Andrew goodwin rushmoor1
 
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODY
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODYWHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODY
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODYMonica Marques
 
Target audience
Target audienceTarget audience
Target audienceJasrolit
 
Andrew goodwin music video
Andrew goodwin music videoAndrew goodwin music video
Andrew goodwin music videoRob Terry
 
Andrew goodwin analysis loadstar between
Andrew goodwin analysis loadstar betweenAndrew goodwin analysis loadstar between
Andrew goodwin analysis loadstar betweenEllioJoe
 
Goodwin’s theory music videos
Goodwin’s theory music videosGoodwin’s theory music videos
Goodwin’s theory music videosmadeleinafleur
 
Evaluation task 1 Codes and Conventions
Evaluation task 1 Codes and ConventionsEvaluation task 1 Codes and Conventions
Evaluation task 1 Codes and ConventionsMaddie14Salvage
 
Justin Timberlake - Goodwin's Features
Justin Timberlake - Goodwin's FeaturesJustin Timberlake - Goodwin's Features
Justin Timberlake - Goodwin's Featuresoliviakelly95asmedia
 
Contemporary Video (chainsmokers closer)
Contemporary Video (chainsmokers closer)Contemporary Video (chainsmokers closer)
Contemporary Video (chainsmokers closer)SHEKARIE
 

What's hot (19)

A2 - Music Video Analysis
A2 - Music Video Analysis A2 - Music Video Analysis
A2 - Music Video Analysis
 
Simple plan
Simple planSimple plan
Simple plan
 
Travis Scott Cross-Media Case Study
Travis Scott Cross-Media Case Study Travis Scott Cross-Media Case Study
Travis Scott Cross-Media Case Study
 
Jason Mraz - i'm yours
Jason Mraz - i'm yoursJason Mraz - i'm yours
Jason Mraz - i'm yours
 
Example ft skream
Example ft skreamExample ft skream
Example ft skream
 
Example ft skream
Example ft skreamExample ft skream
Example ft skream
 
Andrew goodwin
Andrew goodwin Andrew goodwin
Andrew goodwin
 
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODY
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODYWHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODY
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODY
 
Target audience
Target audienceTarget audience
Target audience
 
Andrew goodwin music video
Andrew goodwin music videoAndrew goodwin music video
Andrew goodwin music video
 
Andrew goodwin analysis loadstar between
Andrew goodwin analysis loadstar betweenAndrew goodwin analysis loadstar between
Andrew goodwin analysis loadstar between
 
Goodwin’s theory music videos
Goodwin’s theory music videosGoodwin’s theory music videos
Goodwin’s theory music videos
 
analysis
analysisanalysis
analysis
 
Genres and conventions
Genres and conventionsGenres and conventions
Genres and conventions
 
Evaluation task 1 Codes and Conventions
Evaluation task 1 Codes and ConventionsEvaluation task 1 Codes and Conventions
Evaluation task 1 Codes and Conventions
 
Types of music videos
Types of music videosTypes of music videos
Types of music videos
 
Genres
GenresGenres
Genres
 
Justin Timberlake - Goodwin's Features
Justin Timberlake - Goodwin's FeaturesJustin Timberlake - Goodwin's Features
Justin Timberlake - Goodwin's Features
 
Contemporary Video (chainsmokers closer)
Contemporary Video (chainsmokers closer)Contemporary Video (chainsmokers closer)
Contemporary Video (chainsmokers closer)
 

Similar to Developed Way Back Structure analysis

Music video analysis
Music video analysisMusic video analysis
Music video analysislsuttie9
 
Sticky ft ms dynamite boo
Sticky ft ms dynamite   booSticky ft ms dynamite   boo
Sticky ft ms dynamite bookooliecurls
 
Musicvideoanalysis lauren
Musicvideoanalysis laurenMusicvideoanalysis lauren
Musicvideoanalysis laurenlaurenjohnsonm
 
Musicvideoanalysis lauren
Musicvideoanalysis laurenMusicvideoanalysis lauren
Musicvideoanalysis laurenlaurenjohnsonm
 
Goodwin case study updated
Goodwin case study updatedGoodwin case study updated
Goodwin case study updatedHarry Ames
 
Music video analysis
Music video analysisMusic video analysis
Music video analysisbecky9417
 
Snow patrol
Snow patrolSnow patrol
Snow patrolarfa4739
 
Representation of Genre in Music Videos
Representation of Genre in Music VideosRepresentation of Genre in Music Videos
Representation of Genre in Music Videosruth_media
 
Music video analysis
Music video analysisMusic video analysis
Music video analysisjordanwardle
 
110312133024-phpapp01qwsaSWZZZAZ
110312133024-phpapp01qwsaSWZZZAZ110312133024-phpapp01qwsaSWZZZAZ
110312133024-phpapp01qwsaSWZZZAZAdella1
 
Honey sweet – blossoms
Honey sweet – blossomsHoney sweet – blossoms
Honey sweet – blossomsAlexandrav223
 
The city and horses 17
The city and horses   17The city and horses   17
The city and horses 17HollyLeach2001
 
Media evaluation 1
Media evaluation 1Media evaluation 1
Media evaluation 1Bridge123
 
Goodwin case study
Goodwin case studyGoodwin case study
Goodwin case studyHarry Ames
 

Similar to Developed Way Back Structure analysis (20)

Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
Media don broco
Media don brocoMedia don broco
Media don broco
 
Media don broco
Media don brocoMedia don broco
Media don broco
 
Sticky ft ms dynamite boo
Sticky ft ms dynamite   booSticky ft ms dynamite   boo
Sticky ft ms dynamite boo
 
Musicvideoanalysis lauren
Musicvideoanalysis laurenMusicvideoanalysis lauren
Musicvideoanalysis lauren
 
Musicvideoanalysis lauren
Musicvideoanalysis laurenMusicvideoanalysis lauren
Musicvideoanalysis lauren
 
Music Video Conventions
Music Video ConventionsMusic Video Conventions
Music Video Conventions
 
Goodwin case study updated
Goodwin case study updatedGoodwin case study updated
Goodwin case study updated
 
Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
Snow patrol
Snow patrolSnow patrol
Snow patrol
 
Representation of Genre in Music Videos
Representation of Genre in Music VideosRepresentation of Genre in Music Videos
Representation of Genre in Music Videos
 
The Kooks - Naive
The Kooks - Naive The Kooks - Naive
The Kooks - Naive
 
Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
110312133024-phpapp01qwsaSWZZZAZ
110312133024-phpapp01qwsaSWZZZAZ110312133024-phpapp01qwsaSWZZZAZ
110312133024-phpapp01qwsaSWZZZAZ
 
Honey sweet – blossoms
Honey sweet – blossomsHoney sweet – blossoms
Honey sweet – blossoms
 
The city and horses 17
The city and horses   17The city and horses   17
The city and horses 17
 
Kings of leon video analysis
Kings of leon video analysisKings of leon video analysis
Kings of leon video analysis
 
Media evaluation 1
Media evaluation 1Media evaluation 1
Media evaluation 1
 
Textual analysis1
Textual analysis1Textual analysis1
Textual analysis1
 
Goodwin case study
Goodwin case studyGoodwin case study
Goodwin case study
 

Recently uploaded

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 

Recently uploaded (20)

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 

Developed Way Back Structure analysis

  • 2. MUSIC VIDEOS DEMONSTRATE GENRE CHARACTERISTICS – ANDREW GOODWINAt the beginning of the music video for ‘Way Back’, we see a car that suddenly bounces up and down, a characteristic that is found in many R&B music videos. After this, we see T-Boz and some other women casually dancing to a house party, a typical setting of videos of this genre which often features women dancing in sexualised ways and wearing little clothing – however, this is not the case as they are all wearing casual clothing, such as jeans, camisoles and T-shirts and aren’t dancing suggestively. This continues when T-Boz walks into the kitchen and we see Chilli dancing with more women, one of which is wearing sports clothing, who are later seen sharing food, challenging convention as women are usually depicted as ‘eye-candy’ for the males.
  • 3. THERE IS A RELATIONSHIP BETWEEN THE LYRICS AND THE VISUALS – ANDREW GOODWINThe music video’s narrative largely revolves around a neighbourhood house party in which T-Boz and Chilli sing about how they have known each other for a long time and are reuniting, which relates to the single being one of the first that they’ve released as TLC in 15 years: ‘Some things don’t ever change/Yeah you and me/Cause we go way back’ – while this could be seen as linking both the lyrics and the visuals together as the party could be interpreted as that of a reunion, there isn’t much of a link between meeting somebody after years apart and spending time at a house party
  • 4. THERE IS A RELATIONSHIP BETWEEN THE MUSIC AND THE VISUALS – ANDREW GOODWINThe music of ‘Way Back’ has a slow tempo and relaxing, chill-out like mood that is reflected in the smooth transitioning from the driveway to the kitchen at the beginning of the video and the casual, slow choreography that can be seen throughout the visual.
  • 5. THE DEMANDS OF THE RECORD LABEL WILL INCLUDE THE NEED FOR LOTS OF CLOSE- UPS OF THE ARTIST AND THE ARTIST MAY DEVELOP MOTIFS WHICH RECUR ACROSS THEIR WORK – ANDREW GOODWIN Throughout the video, we see close-ups of T-Boz and Chilli, as well as guest artist Snoop Dogg – this is common in R&B music videos as their record company intends to promote the images of these artists, along with their music, as much as possible to raise awareness among consumers and fans of the genre. Using close-ups and extreme close-ups of the artists emphasises their importance in the video and results in the audience associating their image & style with their music.
  • 6. THERE ARE FREQUENT REFERENCES TO THE NOTION OF LOOKING AND PARTICULARLY VOYEURISTIC TREATMENT OF THE FEMALE BODY Although the women featured in the main video are not objectified or sexualised, the only use of voyeurism in ‘Way Back’ is when a female dancer can be seen dancing with Snoop Dogg between 2.56 and 3.05; a lot of focus is placed on her body as she is wearing a strapless top and shorts, which is often used in videos of the genre in order to appeal to male viewers and reinforce the domination of men over women.
  • 7. THERE IS OFTEN INTERTEXTUAL REFERENCES – ANDREW GOODWIN This video does not have any intertextual references, which is not unusual in the genre as most videos do not include them in the video or in the song’s lyrics.
  • 8. WHETHER THE VIDEO IS PRIMARILY PERFORMANCE-BASED, NARRATIVE BASED OR CONCEPT-BASED AND HOW AN ELEMENT OF EACH IS USED IN IT – ANDREW GOODWINThe ‘Way Back’ music video can be seen to primarily be performance- based as it features T-Boz and Chilli performing the song while dancing with friends at a house party and it doesn’t wholly create a narrative in which a message and story are constructed to communicate the song’s lyrics – rather, it focuses on the performance of the artists and the bright, sunny party atmosphere presented in the video.
  • 9. CHARACTERS - PROPP As the video for ‘Way Back’ is not constructed around a narrative, we do not see any character archetypes such as hero, mentor, villain or donor, so we can’t apply this theory to the visual.
  • 10. STRUCTURE - TODOROV As mentioned in the previous slide, the visual isn’t structured with a narrative in mind, so we can’t apply this theory, given that there is no disruption of an equilibrium or restoration of it, for example.
  • 11. BINARY OPPOSITES THEORY - STRAUSS Due to the lack of narrative structure and character archetypes in the music video, Strauss’ binary opposites theory cannot be applied – no hero or villain, or conflicting groups/societies are seen.
  • 12. CODES AND SIGNIFIERS Mood and atmosphere – an uplifting, sunny tone is created in the music video, which is evident in the house party setting and the people in the background playing games and sharing food, as well as dancing with T-Boz and Chilli. The artist(s) – T-Boz and Chilli, the members of TLC, wear summer-type clothes; the former wears a Michael Jackson top, jeans and a long dark green jacket with buttons and gold studs, while the latter wears gold jewellery, jeans and a white top. These items of clothing, especially the jewellery, are also typically seen as casual street wear. Message of visual codes – the video can partly be seen to relate to the song’s lyrics, as TLC sings about meeting a friend and spending time together after a long time apart from each other, remembering the good times and catching up on what’s been happening; they do this while spending time at a house party, in which T-Boz walks onto a driveway and later enters the kitchen, where she meets Chilli. Parties are often where friends that haven’t seen each other for a long time meet each other again and talk about what they’ve been doing during that time.