3. Strengths and weaknesses can be identified by
analyzing the internal environment of a business.
Opportunities and threats can be identified by
analyzing external environment.
SWOT
SWOT Analysis also can be modified into TWOS.
(Threats, Opportunities ,Weakness and Strength)
Strengths and Weaknesses are internal factors.
(Skilled workforce, large number of products and variants etc.).
Opportunities and threats are external factors.
(Favorable market conditions and presence of many competitors).
4. SWOT
Strengths (S)-Strength is an inherent capability which helps a
company to gain strategic advantage over its competitors.
Weaknesses (W)- A weakness is an inherent limitations or
constraints of the company which create strategic disadvantage.
for it. Example: Lack of adequate funds.
Example: Skilled workforce.
Opportunities (O)-An opportunity is a favorable condition in the
company’s external environment which enables it to strengthen its
position.
Example: Growing demand for a product
Threats (s) –A threat is an unfavorable condition in the company’s external
environment which causes a damage or risk to its position.
Example- Increasing competition in the market
5. SWOT ANLYSIS
Strengths(S)
Huge financial resources
Motivated and competent
staff
Latest technology
Well established brands
Strong management team
Poor financial position
Inexperienced staff
Obsolete technology
Unknown brands
Weak management
Weaknesses(W)
Liberal government policies
Declining interest rate
Growing markets
Higher disposable income
Opportunities (O) Threats (T)
Increasing competition
Availability of cheaper
substitutes
Political instability
Risk in foreign markets
Changes in taste and
fashion.
6. IMPORTANCE OF SWOT ANALYSIS FOR A BUSINESS UNIT
Helps in the formulation of an effective strategy.
Helps in understanding micro environment and
macro environment of a business.
Helps a firm in matching its strength and
weaknesses with opportunities and threats operating
in the environment.