we all heard about SWOT analysis, did you know that there is a TOWS analysis as well!! check my presentation for amazing content.

1. Tows analysis
BY : MUHANNAD ABDELAAL

2. Brief description of a SWOT analysis

3. What is TOWS analysis?
T o W s
Relationship between different factors.
It will help reduce threats , pursue opportunities ,
overcome weakness and exploit strengths.

4. External opportunities(o):
1-
2-
3-
External threats (t):
1-
2-
3-
Internal strengths (s):
1-
2-
3-
( SO )
MAXI-MAXI strategy
Strategies that use
strengths to maximize
opportunity.
( ST )
MAXI-MINI strategies
Strategy that use strengths
to minimize threats.
Internal weakness (w):
1-
2-
3-
( WO )
MINI-MAXI strategy
Strategies that minimize
weakness by taking
advantages of opportunity.
( WT )
MINI-MINI strategy
Strategies that minimize
weakness and avoid
threats.

5. Examples:
1-( SO ) A company with a high customer loyalty could be
combined with the launch of a new product.
2-( WO ) organization may have identified an opportunity to outsource
some aspects of its business operations, overcoming the weakness
of lack of specific skills within the organization.

6. Thank you