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Strategic planning environmental-scanning

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Strategic planning environmental-scanning

  1. 1. STRATEGIC PLANNING: ENVIRONMENTAL SCANNING Presentation for ICT by Joel Ivan Sarmiento
  2. 2. ENVIRONMENTAL SCANNING <ul><li>Common part of strategic analysis </li></ul><ul><li>There are internal elements & external elements </li></ul><ul><li>Environmental Scanning is the study and interpretation of PEST (Political, Economical, Social and Technological Events). </li></ul>
  3. 3. SWOT FRAMEWORK
  4. 4. 1 . DEFINITIONS: STRENGTHS (S) <ul><li>An organizational (internal to Sea Scouting) resource or capability </li></ul>2. Definitions: Weaknesses(W) <ul><li>The absence of certain strengths or capabilities that are needed to move the organization forward </li></ul>3. Definitions: Opportunities (O) <ul><li>External chances to make greater sales or profits in the environment </li></ul>4. Definitions: Threats (T) <ul><li>external elements in the environment that could cause trouble for the business. </li></ul>SWOT Definitions
  5. 5. OPPORTUNITIES & THREATS <ul><li>Questions might include the following: </li></ul><ul><ul><li>What are the the needs in the external environment that could be met by deploying the strengths of Sea Scouting and its members? </li></ul></ul><ul><ul><li>Do any of our weaknesses make us particularly vulnerable to a changing environment? </li></ul></ul><ul><li>SWOT Strategic Matrix S-O strategies are strategies that build on organizational strengths and resources to pursue opportunities </li></ul><ul><li>W-O strategies require the organization to overcome weakness to pursue opportunities </li></ul>
  6. 6. SWOT STRATEGIC MATRIX <ul><li>S-T strategies utilize the organization’s strengths to overcome vulnerability to external threats </li></ul><ul><li>S-W strategies create a defensive plan to keep an organization’s weakness from making it susceptible to external threats SWOT Rules Seek a balance between strengths & weaknesses </li></ul><ul><li>Be realistic about Sea Scouting’s strengths & weaknesses </li></ul><ul><ul><li>Not too modest, not overly critical </li></ul></ul><ul><li>Distinguish between where Sea Scouting is today and could be tomorrow </li></ul>
  7. 7. SWOT RULES <ul><li>Look at Sea Scouting in relation to competing ( external ) organizations & interests </li></ul><ul><li>Be as specific as you can </li></ul><ul><ul><li>Avoid fuzziness or shades of gray in this analysis </li></ul></ul><ul><li>Keep it short & simple. </li></ul><ul><li>Don’t over-analyze Look at Sea Scouting in relation to competing ( external ) organizations & interests </li></ul><ul><li>Be as specific as you can </li></ul><ul><ul><li>Avoid fuzziness or shades of gray in this analysis </li></ul></ul><ul><li>Keep it short & simple. </li></ul><ul><ul><li>Don’t over-analyze </li></ul></ul>
  8. 8. SWOT RULES <ul><li>A SWOT exercise is a valuable way of obtaining observations and predictions from a group of knowledgeable and involved participants during the planning process </li></ul><ul><li>The underlying purpose is to develop strategies that ensure the best alignment between the external environment (opportunities & threats) and the internal environment (strengths & weaknesses) </li></ul>

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