KrishiCloud is an automated voice information system that aims to provide Indian farmers with reliable agricultural information and services through their mobile phones. It aggregates information from various sources under a single platform and disseminates it to farmers through voice in local languages. This helps address issues around limited internet access. KrishiCloud collects user data to perform predictive analytics and generate real-time reports to improve services. It offers various services related to farming, financial services, weather, experts, markets and more. The system aims to save farmers costs and provide timely information to boost agricultural productivity and efficiency in India.

1. KrishiCloud (Smart Farming)
Voice Site Platform
By
KrishiCloud

2. Introduction
Though the farmers have grown the same crop for centuries, the ever changing
weather conditions, soil fertility, pests and diseases etc. affects the final outcome.
Indian farmers need reliable agricultural information and alternate marketing channels
Information Technologies can bring an overall qualitative improvement
Information and Communication Technology (ICT) permits the exchange or collection
of data through interaction or transmission
The latest and most promising area of ICT is Cloud Computing.

3. Cloud Computing
Cloud computing is a tool to make IT related services available
in a simplified manner hiding the complexities of those services.
Break the farmer’s
limitations
Can also be the biggest barrier in extending cloud
services as Internet penetration in India is only 27%
The solution for this would be to extend
cloud computing through Voice Web.

4. Why Voice Web?
Mobile penetration in India stands at 79.78%
Push the Expansion of Cloud Computing
Reach a large percentage of human population
Farmers can access quality content, information and know
how, related to agriculture

5. Agriculture in India
Most important sector in India..
Major issues faced are agricultural productivity, remunerative
prices for farmers, land policy, agrarian distress and eastern
states that have lagged behind the rest of the country in farming.
Lot of initiatives taken by Government for development of the
sector.
Digital initiatives also undertaken to reach the farmers directly

6. Challenges
Subsidies and welfare schemes announced by the
Central and State governments does not reach farmers.
No information about water management
Absence of agricultural Marketing
Lack of proper storage facilities
Knowledge of modern agri-practices
Lack of awareness among farmers about the benefits of
ICT in agriculture.

7. KrishiCloud: Answer to the challenges
Segregated information can be brought under one
umbrella where all the channels can connect.
Service Providers can reach the farmers easily by
sending audio files, videos and SMS to provide
information about the various benefits.
No investment required by service provider in IT &
Telecom infrastructures, product design, etc.,
The use of mobile technology will increase information
quality, improve overall efficiency and effectiveness

8. KrishiCloud
Directory
Services
Government
Policies
E-NAM
Weather
Forecasting
Expert
Opinion
Financial
Services
Market
Potential
Soil Analysis
and Water
Management
Direct Debit
Aadhar
Services
Post Harvest
Management
Service
Layer

9. How it will work?
Plug and play mobile information delivery system
Sell/buy from the farmers directly.
Access to quality content, information and know how,
related to agriculture and related activities.
Ministry of Agriculture would collect the information
regarding the crops, soils, post-harvest, etc.

10. Current scenario
Farmer calls
various channels
for information
about his
queries
Data collection by individual channels due to which predictive analysis is not
possible

11. Information dissemination through KrishiCloud
Farmer calls
KrishiCloud
KrishiCloud
मैं आपकी ककस प्रकार सहायता कर सकती हूँ
अवश्य !! आगे बढ़ने से पहले क
ृ पया हमे अपने राज्य और किले का नाम बताएूँ
राज्य उत्तर प्रदेश, किल्ला मुरादाबाद
मुझे आलू की खेती करनी है , क
ृ पया मुझे इसक
े बीि क
े बारे में िानकारी दे
अच्छा तो क्या अब आप खाद सम्बंकित िानकारी भी लेना चाहेंगे
िन्यवाद!! आलू की खेती क
े कलए आप क
ु फरी सदाबहार, क
ु फरी चंद्रमुखी, क
ु फरी िवाहर
क
ु फरी अलंकार, या क
ु फरी बादशाह का इस्तेमाल कर सकते है
हाूँ
हमारे इस वौइस् आटोमेकटक कसस्टम पर और कई कवषयों पर िानकारी मौिूद है, आप किस भी कवषय क
े बारे में िानकारी
लेना चाहते है उसका नाम बोले (उद्धरण क
े तौर पर आप मौसम, सकरी योिना, बैंक लोन इत्याकद बोल सकते है )
अच्छा तो बताइए क्या आप कीटनाशक सम्बंकित िानकारी भी लेना चाहेंगे
एक अच्छी उपि क
े कलए इस्तेमाल ककये िाने वाले खाद में कनटरोिेन और फास्फोरस
की मात्र अकिक होनी चाकहए, पशु खाद खेती क
े कलए सबसे अच्छा है
नहीं
हमे उम्मीद है की आप हमे सेवा का अवसर दुबारा प्रदान करेंगे | क
ृ कषक्लौड क
े आटोमेकटक वौइस् इनफामेशन कसस्टम में कॉल
करने क
े कलए ियवाद,. हम आशा करते है की आपका कदन मंगलमय हो
तो चकलए बताइए क्या आप ककसी और कवषय में िानकारी प्राप्त करना चाहते है?
नहीं

12. Revised Scenario
Farmer calls
KrishiCloud for
any query
KrishiCloud
Information provided
from various
sources,
disseminated to
farmers through
KrishiCloud
Big data analysis of the data collected from farmers which helps to
provide real time reports and analysis. It also allows predictive
analysis for better services.

13. Services
catered
by
Krishiclo
ud
Seeds
Fertilizer
Water
Managem
ent
Pesticide
s
Banking
Services
Crop
Insurance
Farming
Machiner
y and
Equipmen
t
Weather
Forecast
Soil
Analysis
Info about
Health
and
diseases
of
animals
Talk to an
Expert
Market
Potential
of their
product
Environm
ental
Condition
s/Change
s
Transport
Facilities
Governm
ent
Schemes
Post-
Harvest
Activities
New Crop
Productio
n

14. Services Catered by KrishiCloud
• Farmers will be able to search and browse through the content
• Farmer will be able to talk to an expert to solve their queries. Talk to an
Expert feature will record each conversation and automatically index it with
search criteria so that same content/answer can be repeated for any users
with similar queries.
Agriculture Information
& Advisory Services
• The farmers will get to know about loans being provided by the banks,
insurance for their crops and any offers by banks for farmers.
Financial Services
• Up to date weather forecasts on demand
Weather
• Farmers can connect through this system to other farmers for advising other
colleagues about farming techniques, farming events, Social gatherings, job
opening etc.
Knowledge Sharing
• The farmer will be able to buy or sell product. The farmer will also be able to
get information regarding the market price of the product they want to buy or
the price they can expect of their produce.
Transactional
• The farmer would be able to know about the policies that government brings
for them through this portal
Government Policies

15. Benefits of KrishiCloud
Provide services to farmers on their phones
Information provided using SMS, IVR and USSD as channel bearers
Provides all the services sought by farmers under one umbrella.
Saves cost and time of everyone linked to the platform
Real time data analysis using big data analytics and generate reports as required
Regional language support in all major languages spoken in India.
Voice gives better reach as all people can access the platform

16. Founded by IITians to innovate & leverage technology to create a
mark in Common man’s life .
Team comprises of Telecom experts who have been pioneers and
successfully created new market in GPS, m-Payment, Local
Search, Mobile Marketing & other Telecom Fields.
In past three years, Invested in technology and platform to deliver
wide scale services. Now floated Phoneme to concentrate on R&D
in areas of Machine Learning, Big Data, NLU.
Already built V-Phoneme platform catering to Agriculture, Health
and Education industry, thereby touching about 30k subscribers a
day.

17. • Founder & Chief Executive - B-Tech (IIT-Varanasi), PGCAMPR (MICA) has more than
12 years of relevant experience which has included heading business units of major
companies like Spanco, Mobile2Win, ACL, Air2web etc. where he has conceptualized,
implemented and taken platform solutions to market
Anuj Kumar
• Director- Strategy B.Tech from IIT Kanpur & an MBA from IIM has extensive experience
in software industry for last 20 years. He headed various organizations as Orange,
France Telecom, Trimax, Spanco etc.
Sudhanshu Tewari
• Executive Director, Strategy & Business Development. B.Tech from IIT Roorkee ,Nikhil
is an evangelist & entrepreneur in technology and telecom domain with over 25+ year
experience. He was the founder and CEO of Mobile2Win India and China and has
actively shared his views in various Indian & International forum in mobile, interactive
marketing, mobile entertainment as well as business issues.
Nikhil Kulshreshtha