LECTURE 4 - Cyberculture


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LECTURE 4 - Cyberculture

  1. 1. as communicative action?
  2. 2. The global corporate model is premised on the concentration of power over markets, governments, mass media, patent monopolies over critical drugs and seeds, the workplace and corporate culture. All these and other power concentrates homogenise the globe and undermine democratic processes and their benefits. Anita Roddick http://www.anitaroddick.com/
  3. 3. Body Shop agrees L'Oreal takeover High Street beauty products retailer Body Shop has agreed to be taken over by French cosmetics giant L'Oreal in a deal worth £652m. http://news.bbc.co.uk/2/hi/business/4815776.stm MARCH 2006
  4. 4. Neilsen//NetRatings Top ad placements: lists the domains where advertising is placed. For instance, click on yahoo.co.uk to see all the companies advertising on this domain versus who is advertising on excite.co.uk Neilsen//NetRatings is the global standard for Internet audience measurement an analysis and is the industry’s premier source for online advertising intelligence. Covering 70% of the world’s Internet usage, the Neilsen//NetRatings services offer syndicated Internet and digital media research reports and custom tailored data to help companies gain valuable insight into their business. www.nielsen-netratings.com
  5. 5. Australia: Average Web Usage Month of July 2007 Home Panel          14,303,342 Current Digital Media Universe Estimate 10,842,782 Active Digital Media Universe 00:00:51 Duration of a Web Page Viewed 33:54:28 PC Time Per Person 61 Domains Visited Per Person 37 Sessions/Visits Per Person
  6. 6. <ul><li>The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 1 million websites in 160+ industries. Our unique, global network of Internet usage data is integrated into our user friendly service, helping you better plan, implement and report on your online branding , search marketing , content strategies and online partnerships . </li></ul>http://www.hitwise.com/
  7. 7. The U.S. government established ICANN in the late 1990s with the commitment that U.S. control over the &quot;root servers&quot; that lie at the heart of the domain name system would be phased out. Years later, ICANN has failed to meet expectations. Internet Governance and ICANN What are the problems with this regarding freedom of speech, civil liberties, U.S. dominance to name only a few? Consider Stuart Hall’s analysis regarding popular culture in your reader.          Internet Corporation for Assigned Names and Numbers
  8. 8. Working Group on Internet Governance (WGIG)  &quot;We will have to discuss a wide range of contentious issues, beginning with a basic question like: What is the Internet?&quot; Kummer said. &quot;The answer isn't as easy as you would think because we need to determine whether we are talking about just a set of protocols or also about IP services, which can lead to a whole other dimension.&quot; http://www.wgig.org
  9. 9. How can Jurgen Habermas’ theory of ‘communicative action’ with its focus on ‘validity claims’ work across language groups? http://www.worldwide.edu/s2s/internet_outreach/interest_language.html
  10. 10. Author  Topic    Posted - 08/23/2005 : 02:51:08     --------------------------------------------------------------- What explains the acceptance and welcoming of Western culture into China? Under the forces of globalization, how will Chinese culture survive? Will it thrive or decline? Juchechosunmanse - Member Posted - 08/23/2005 :  21:43:07     (1673 Posts) ------------------------------------------------------- Decline, unfortunately. In a way the world has been westernized and Americanized so much that it has reached the point of no return.     http://www.atimes.com   
  11. 11. Free software such as Linux and its impact upon communication, education and creativity. Open Source ?
  12. 13. A Swarm of Angels is a new way to create cult film. The project is a giant new media experiment to gather 50,000 people paying £25 each to create a new type of movie.
  13. 14. http://www.iraqilinux.org/ The Iraqi Linux group portal, many are curious why this site is not in Arabic? As it states on the website, “why have we chosen English instead?” From the national point of view, we are not new to English: - one in four Iraqis do not have Arabic as their main language, they speak Kurdish, Chaldean, Assyrian, Turkman, and so on. - the second language in schools colleges and universities is English. - A large proportion of our business and commerce is conducted with non Arabic speaking countries.
  14. 15. “ There is a certain overlap in what came out in the report and what the U.S. preferred,” said Mr. Kummer. “ The availability and security of the Internet is very much at the core of the U.S. proposal.  The U.S. says it is assuming responsibility to ensure security and stability, and any proposal for change should not endanger that.”   Although many members saw a need for greater internationalization, the group could not agree because different members had different visions. The U.S. also issued a statement on its position when the report was in its final editing phases, so some parts of the report came as a reaction to the U.S. statement, calling for less unilateral control and more transparency.
  15. 16. The most famous 'virtual sit-in' was executed by the European net art group etoy, which orchestrated a digital 'Toywar' against the American internet toy vendor eToys that had sued them - because of their similar domain name, or web address - for copyright infringement. The instance that has become known as the 'etoy vs eToys case' was later described as the 'most expensive performance in art history'.
  16. 17. <ul><li>Consider this: How is the little guy is supposed to fight an injustice against Goliath? A few artists taking on a multibillion dollar dot-com giant doesn't seem like much of a fight. As an example, in order to protect its name, etoy has had to fight eToys in a Los Angeles court. So how do you conduct civil disobedience on the Internet? The classic form of nonviolent civil disobedience is a sit-in, often blocking access to businesses or government facilities. Martin Luther King Jr. changed the fate of this country and millions of people with it. Mahatma Gandhi freed a nation. I'm not going to be facile enough to say that the etoy struggle is comparable to the struggle for human freedom. But the Internet is changing everything in our society. And the techniques of real-world social change will find an analogy online. And yes, protesters are often going to annoy and irritate. But they draw your attention to a cause. And that's really the point of social protest. </li></ul>http://www.infoworld.com/articles/op/xml/00/01/10/000110opprophet.html
  17. 18. ASSERTION: Democracy and Capitalism go hand in hand. REALITY By definition, design, and practice, capitalism is a system that concentrates economic power in the hands of the few to the exclusion of many. Anita Roddick
  18. 19. <ul><li>ASSERTION: </li></ul><ul><li>Globalisation will end poverty. </li></ul>REALITY Economic globalisation creates wealth, but only for the elite who benefit from the surge of consolidations, mergers, global scale technology, and financial activity. Anita Roddick
  19. 20. <ul><li>ASSERTION: </li></ul><ul><li>Globalisation will end world hunger. </li></ul>REALITY The globalisation of agriculture fails to address the world’s hunger crisis. In fact it makes it worse. During the past two decades, the total amount of food in the world has increased, but so has hunger. Anita Roddick
  20. 21. <ul><li>ASSERTION: </li></ul><ul><li>Globalisation is good for the environment. </li></ul>REALITY Economic globalisation does not produce wealth, save for a small percentage of people. The wealth that is produced is rarely spent on environmental programmes. The IMF and World Bank practically ensure environmental destruction. Anita Roddick