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1A The future of social media


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1A The future of social media

  1. 1.
  2. 2.
  3. 3. Agenda<br /><ul><li> The context of social media
  4. 4. Some examples in action
  5. 5. Some thoughts on the future
  6. 6. How it affects the Charity Sector
  7. 7. Making Social Media work for you</li></li></ul><li>Welcome to the revolution<br />
  8. 8. Welcome to the revolution<br />
  9. 9. The Clue Train Manifesto<br /><ul><li>A powerful global conversation has begun.
  10. 10. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies</li></li></ul><li>So why is this channel so different?<br /><ul><li> We are used to push, this is pull
  11. 11. It is not controlled by big organisations – it’s controlled by users
  12. 12.</li></li></ul><li>Some examples of this in action<br />
  13. 13. Queensland floods<br />Names of the missing were shared online helping to reconnect families and colleagues. <br />People used social media to register for volunteering duties in the worse hit areas and drive fundraising.<br />Queensland Police Service used Twitter and Facebook to<br /><ul><li> Debunk myths
  14. 14. Post changing traffic conditions
  15. 15. Advice on preparation
  16. 16. Evacuation centre locations
  17. 17. Sources of supplies. </li></ul>At the peak they reached 165,000Facebook and 11,000 Twitter followers.<br />
  18. 18. 1940 Chronicle<br />Bring the Battle of Britain to life for the 70thanniversary <br />Engage with younger generations, attract new supporters. <br />Five fictional characters re-living the Battle of Britain<br />Regular blogs, daily posts on Facebook& Twitter<br />57,307unique visitors and 4102 social followers. Online donations during doubled during the campaign. <br />
  19. 19. And for the future<br />
  20. 20. Long livethe digital presence<br />The website is dead<br />
  21. 21. Broadcast to narrowcast - Old Spice Man<br />Lufthansa airport gifts, Orange Winter Warmers, <br />Personalisation – minority report, social retail<br />It’s all about the individual<br />
  22. 22.<br />
  23. 23. Users demand a voice, a chance to participate<br /><ul><li>‘Mr Branson Save Our Station’
  24. 24. Pepsi Refresh Everything</li></li></ul><li>“Everything has changed – again”Apple on launch of …<br />
  25. 25. Geo-location<br />Mobile devices will soon overtake desktop PCs as the primary tool for accessing the internet<br />
  26. 26.
  27. 27.
  28. 28. The death of the website?<br />Content now delivered through multiple communications channels<br />Platforms are doing the hard work <br />
  29. 29. How does this affect the charity sector?<br />
  30. 30. The Charity sector has been an early adopter<br /><ul><li>Cost and access to supporters attractive to charities
  31. 31. Many have extensive (sometimes chaotic) web presences
  32. 32. New platforms and ideas emerging </li></ul> e.g. Causes, Facebook Places Deals<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. Online Giving <br /><ul><li>Online giving still relatively low but growing fast
  37. 37. Driven by disaster response, personal fundraising
  38. 38. 11am 31stDecember is the biggest spike*
  39. 39. Give As you Live, Donation Apps (Apple ban)
  40. 40. PayPal Micropayments, CAF SMS</li></ul>*Network for Good<br />
  41. 41. People expect charities to be more efficient<br /><ul><li>Use digital more, be transparent, demonstrate achievements </li></ul>*How to Connect with Donors CAF 2010<br />
  42. 42. Making that power work for you<br />
  43. 43. The last generation to need to learn how to use the internet<br />
  44. 44. Organisations must fundamentally change and adapt <br />Often those in management don’t use the Internet<br />Very often those same managers ban social media tools internally<br />Like the web in 1999, the enthusiasts currently rule <br />
  45. 45. Living it<br />
  46. 46. Starters….<br />Management buy in<br />Sufficient resource (Social Media is not free)<br />The right content<br />An analytical mind<br />
  47. 47. The four basic rules<br />
  48. 48. Set measurable objectives<br />Our overall aim is... [Vision] <br />Our objectives are….<br /><ul><li> Measurable
  49. 49. Agreed
  50. 50. Realistic
  51. 51. Time bound</li></li></ul><li>Be simple <br />“<br />Any darn fool can make something complex;<br />it takes a genius to make something simple<br />”<br />
  52. 52. Be authentic<br />Listen to people!<br />
  53. 53. Be brave, experiment, learn from mistakes <br />
  54. 54. Any questions?<br />
  55. 55. Margaret Manning is CEO of Reading Room and an international Entrepreneur of the Year. Margaret has championed the power of the internet from its birth believing that this is the beginning of a communications revolution, made possible through the creative use of technology, design and content. <br />Reading Room is a digital communications consultancy with a staff of over 170, working with clients across the UK, Europe, Asia, the Middle East and Australia including The Department of Health, Terrence Higgins Trust, UNHCR, International Committee of The Red Cross and Whizz Kidz. Our services cover the full life-cycle of digital communications from planning and strategy through to design and development. <br />e.<br />t. 020 7173 2800<br />w.<br />t.<br />