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Our Values
We believe the only way to achieve our ambitious and
transformative social mission is to create an authentic and
empowering culture based on strong values.
As with everything we do, this document is a constant
work in progress. We go back to it twice a year to update
it.
The last version was produced on Jan 31, 2015.
The 5 Kukua Values
Impatience
Conscientiousness
Transparency
Positivity
Growth Mindset
Impatience
Driven by the urge to deliver on our mission, we
accomplish enormous amounts of work.
We ship products and deliverables early and iterate on
them.
We recognize that teamwork is exponentially more
productive than individual work.
Conscientiousness
Everything we produce is beautiful, thoughtful and
thorough.
We apply judgment and insist on delivering highly detail-
oriented work.
Every pixel we design we intended to be there. We
search for excellence.
Transparency
We believe transparency empowers individuals to build
authentic relationships.
We have the courage to say the honest truth and know
how to convert feedback into a constructive outcome.
We pride ourselves in openly sharing our decisions and
processes.
We deliberately choose clarity and rapidly elucidate
opaque situations.
Positivity
We intentionally and always choose to anchor ourselves
in a positive mindset.
We design our surrounding environment to foster
positivity and happiness.
We’re optimist about the future and stay energized, happy
and poised, even when faced with disagreements.
Growth Mindset
We are perpetual students, and make time to grow
intellectually, spiritually and emotionally.
We consciously push the limits of our comfort zone and
maintain a lifestyle that empowers us to take up
challenges.
We are insatiably curious.

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Kukua values

  • 2. We believe the only way to achieve our ambitious and transformative social mission is to create an authentic and empowering culture based on strong values. As with everything we do, this document is a constant work in progress. We go back to it twice a year to update it. The last version was produced on Jan 31, 2015.
  • 3. The 5 Kukua Values Impatience Conscientiousness Transparency Positivity Growth Mindset
  • 4. Impatience Driven by the urge to deliver on our mission, we accomplish enormous amounts of work. We ship products and deliverables early and iterate on them. We recognize that teamwork is exponentially more productive than individual work.
  • 5. Conscientiousness Everything we produce is beautiful, thoughtful and thorough. We apply judgment and insist on delivering highly detail- oriented work. Every pixel we design we intended to be there. We search for excellence.
  • 6. Transparency We believe transparency empowers individuals to build authentic relationships. We have the courage to say the honest truth and know how to convert feedback into a constructive outcome. We pride ourselves in openly sharing our decisions and processes. We deliberately choose clarity and rapidly elucidate opaque situations.
  • 7. Positivity We intentionally and always choose to anchor ourselves in a positive mindset. We design our surrounding environment to foster positivity and happiness. We’re optimist about the future and stay energized, happy and poised, even when faced with disagreements.
  • 8. Growth Mindset We are perpetual students, and make time to grow intellectually, spiritually and emotionally. We consciously push the limits of our comfort zone and maintain a lifestyle that empowers us to take up challenges. We are insatiably curious.