The document outlines the core values and culture of the team at Kukuwa, emphasizing the importance of an authentic and empowering workplace. It details five key values: mission-driven, relentlessly imaginative, magical, positivity, and growth mindset, all of which are integral to achieving their transformative mission. The document is regularly updated to reflect their evolving culture, with the last revision made in July 2018.

1. Our team culture

2. K U K U A
We believe the only way to achieve our ambitious and
transformative mission is to create an authentic and
empowering company culture based on strong values.
As with everything we do, this document is a constant work in
progress and we go back to it twice a year to update it.
The latest version was produced in July 2018.

3. K U K U A
VA L U E S
W E H O L D 5 CO R E VA L U E S
1. Mission-driven
2. Relentlessly imaginative
3. Magical
4. Positivity
5. Growth Mindset

4. K U K U A
M I S S I O N - D R I V E N
VA L U E # 1
We build solutions around problems that matter and for
which we strongly and genuinely care about.
We have an urgency to leave the world changed for the
better and the patience and drive to be here for the long
run.
Together, we are the product of perseverance.

5. K U K U A
R E L E N T L E S S L Y I M AG I N AT I V E
VA L U E # 2
We pride ourselves with being different and enjoy
pioneering paths that have not been walked before.
.We are resourceful and creative; one way or the other —
we find our way onwards and upwards.
We are insatiably curious.

6. K U K U A
M AG I C A L
VA L U E # 3
Everything we produce is beautiful, thoughtful and
thorough.
We apply heart and judgement and insist on creating
products and experiences that “Wow”.
Every pixel we design sparks inspiration and shifts
paradigms.

7. K U K U A
P O S I T I V I T Y
VA L U E # 4
We intentionally and always choose to anchor ourselves
in a positive mindset.
We design our surrounding environment to foster
happiness and believe in the power of nurturing
authentic relationships.
We’re optimists about the future and stay energised and
poised even when faced with challenges.

8. K U K U A
G R OW T H M I N D S E T
VA L U E # 5
We are perpetual learners, and make time to grow
intellectually, spiritually, and emotionally.
We consciously choose vulnerability and push the limits
of our comfort zone.
Nothing feels impossible, final or unsurmountable.