Multi Location Accounts in Google My Business. Dealing with: Suspensions - Accounts - Managing

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Multi Location Google My Business
Suspension - Accounts - Managing

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SUSPENSIONS
• Most physical location accounts will never experience a
suspension
• Your suspension risk increases with the % mix of SAB &
physical locations
• SAB franchises are high risk

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Bulk Management Account
• Physical locations only
Organisation Accounts
• Same brand & domain
Agency Accounts
• All types of listings
Pick Your Accounts Wisely

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#SMXInsights
• Follow GMB Guidelines
• Understand 3rd Party Guidelines
• Fit your Franchise Model to GMB – Not GMB to Franchise Model
Rules to Prevent Suspensions

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GMB now allows managers & franchise owners to claim
listing.
• Set brand rules – owners & managers
• Create manager domain emails – Add as
manager to listing
• Add franchise owners, as owners – Retain
manager access
Manage Account Before GMB Does

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Account Access
Are you the owner when you
should be marked as manager?
Looking at you Franchises!
Sniffing Out Suspension Suspects

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Overlapping Service Area
Are your services areas
overlapping with other service
areas.
Be Precise !
Sniffing Out Suspension Suspects

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Allintitle:
An allintitle: search will help you
determine which listing are seen
eligible.
Go over permanently removed listings
with fine toothcomb.
Sniffing Out Suspension Suspects

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Tip
Use a secondary account to create and
verify a new business listing.
Once Verified – transfer ownership to
owners account and agency account as
manger.
Onboarding for Agencies

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Once you have ten verified listing you can:
• Download existing locations
• Add new location to sheet
• Upload & import sheet
• Verification of new listing up to 7 days
Onboarding for Organisations

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• Seen when people are looking to visit a
store
• Can be up to 10% of GMB search traffic
• Excellent for raising awareness for events,
products and service
Google Posts for Multi Location

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A post for a chain of 296 stores was opened 139,160 times in 5 days.
Google Post – 296 Store Chain
GMB Post Analytics Mother's Day 18th March to 22nd March 2020
Campaign: Total Days Total Stores Total Opens
Average Opens
per store
Average Opens
per store per day
Total
Engagements
Mother's Day 5 296 139,160 470 94 806
Average
139,160 806 3% 5,560,407 1,017,380 4,543,027 197,036 106,099 63,183 27,754
Store ID Post Open Engagement
Post Opens as
% of TOTAL
Search
Total searches Direct searches
Discovery
searches
Total actions
Website
actions
Directions
actions
Phone call
actions
Store #1 3320 17
4.2%
79683 20787 58896 2975 1062 1508 405
Store #2 1860 4
2.6%
72011 7477 64534 2047 403 1428 216
Store #3 1590 4
3.2%
50275 9896 40379 1614 541 830 243
Store #4 1570 6
2.7%
58234 16878 41356 1575 382 1013 180
Store #5 1500 1
2.2%
67691 28146 39545 1279 271 861 147
Store #6 1440 7
2.9%
49727 9718 40009 1412 451 797 164
Store #7 1300 2
1.8%
73876 19268 54608 1187 218 865 104
Store #8 1280 5
2.5%
50770 21003 29767 1254 257 891 106
Store #9 1270 5
3.0%
41992 17829 24163 1542 835 575 132
Store #10 1250 3
1.8%
67653 9326 58327 1006 259 626 121
Store #11 1240 7
3.5%
35198 7868 27330 1569 713 645 211
Store #12 1150 4
4.6%
25007 9435 15572 2036 1339 513 184

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This supermarket has seen a jump in open rates as people read posts about COVID
People Engage With Posts - Even During COVID-19 Lock Down
Pre-lockdown
Supermarkets sell a wide range of products.
Posts such as in-store tasting an Mother’s Day only appeal to a certain audience.
However, the Covid-19 Posts is relevant to everyone, hence the higher open and engagement rate.

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This Non-Grocery chain uses posts to inform customers about Covid-19 opening polices as
well as product promotions.
People Are Still Using GMB to Engage With Brands During
Lockdown
Product +
Covid Post
Together
This chain is “Temporarily Closed” but using posts to drive sales online.

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Compared to last year, clicks for Directions and Calls to local stores has dropped significantly,
however clicks to Posts has jumped
Covid-19 Impact On Customer Actions and Posts In GMB
UK Lockdown starts 23rd March 2020

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Lockdown causes Posts open rates (as a % of search) to jump and other actions to drop
Covid-19 impact on Customer Actions and Posts in GMB
These stores are all marked as “Temporarily Closed” in GMB

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#SMXInsights
• Posts need to be relevant, timely and engaging
• Keep Posting
• Measure performance (utm tracking)
• Measure open and engagement rates
Post Lessons

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• Google My Business Guidelines:
https://support.google.com/business/answer/3038177
• Google My Business 3rd Party Policies:
https://support.google.com/business/answer/7353941
• Google My Business Bulk Account Support:
https://support.google.com/business/contact/agency
Special thanks to David Whatley (mishoplocal.co.uk) for sharing grocery store data.
Resource

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SEE YOU AT THE NEXT SMX!