TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
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COMMUNITY, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.
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TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
- 2. Clearing Out Blogging Clutter Focusing on What Matters Most Larissa Milne ChangesInLongitude.com
- 3. • Travel Blogger (with my husband) • 5 Years of Nomadic Travel
- 6. . . .experienced in Entrepreneurship Ran 2 Life Science Startups Teach Entrepreneurship at
- 7. Your blog has evolved . . . . . .You should evolve as well . . . . . .And so should your business
- 8. Too much to do? . . . . . . Or doing too much??
- 10. Step 1: Cleaning House • Audience fit • Impact • Time • Happy factor • Outsourcing
- 11. Be Brutal!
- 12. “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels
- 13. “We used to get bogged down with Google Analytics, but it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel
- 14. “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,” . . . Betsy Wuebker, Passing Thru
- 15. Changes in Longitude?? . . . Trimmed down social media channels
- 16. Step 2: New Initiatives • Fit • Goals • Time commitment • Duration • Define Success
- 17. Define Success: Be Specific! Grow blog traffic Increase page views by 500/month Improve engagement Make more on affiliates Minimum of 10 comments/post Earn $100/month on XYZ hotel link
- 18. Example: Pinterest Traffic • Good reader fit • Offset Google search • 3-5 hours/week • 6 months • 25% of Google referral
- 19. Example: Pinterest Traffic 4.2 9.1 13.4 23.2 21.6 46 DECEMBER JANUARY FEBRUARY MARCH APRIL MAY Pinterest Traffic (as a % of Google Traffic)
- 20. 1. Evaluate current activities 2. Clear out the clutter 3. Assess new opportunities 4. Set SPECIFIC OBJECTIVES
- 21. Clear Out the Clutter Focus on what matters most Be MORE effective!
Editor's Notes
- You’ve evolved Your blog has evolved Your business has evolved . . . . . . So how you do business should evolve as well
- 1
- Does this fit with my audience? How does this activity impact my traffic/engagement/bottom line? How much time do I spend on this activity? Do I like doing this activity? Is it worth paying someone else (or continuing to pay them) to do it?
- “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels “We used to get bogged down with Google Analytics. It’s still important to track specific campaigns, but on a day to day basis it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru In our case, we analyzed the social media channels we were using, and realized that several of them are not really used by our reader base. So we trimmed them down to just a few that we know our readers are active on.
- “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels “We used to get bogged down with Google Analytics. It’s still important to track specific campaigns, but on a day to day basis it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru In our case, we analyzed the social media channels we were using, and realized that several of them are not really used by our reader base. So we trimmed them down to just a few that we know our readers are active on.
- “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels “We used to get bogged down with Google Analytics. It’s still important to track specific campaigns, but on a day to day basis it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru In our case, we analyzed the social media channels we were using, and realized that several of them are not really used by our reader base. So we trimmed them down to just a few that we know our readers are active on.
- “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels “We used to get bogged down with Google Analytics. It’s still important to track specific campaigns, but on a day to day basis it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru In our case, we analyzed the social media channels we were using, and realized that several of them are not really used by our reader base. So we trimmed them down to just a few that we know our readers are active on.
- “We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels “We used to get bogged down with Google Analytics. It’s still important to track specific campaigns, but on a day to day basis it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel “We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru In our case, we analyzed the social media channels we were using, and realized that several of them are not really used by our reader base. So we trimmed them down to just a few that we know our readers are active on.
- How does this fit with my blog/brand? What do I want to achieve with this new activity? i.e. Goals How much time am I willing to devote on a daily/weekly basis? How long will I try this new activity? How will I measure success? BE SPECIFIC!!!
- How does this fit with my blog/brand? What do I want to achieve with this new activity? i.e. Goals How much time am I willing to devote on a daily/weekly basis? How long will I try this new activity? How will I measure success? BE SPECIFIC!!!
- Fit: Fits Changes in Longitude audience Goal: Reduce dependence on Google traffic Time: Spend 3-5 hours/week Duration: Evaluate results after 6 months Success: Pinterest referrals = 25% of Google referrals
- Does this fit with my audience? How does this activity impact my traffic/engagement/bottom line? How much time do I spend on this activity? Do I like doing this activity? Is it worth paying someone else (or continuing to pay them) to do it?