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Generation Edge Exhibition

In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.

The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.

The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.

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Generation Edge Exhibition

  1. 1. WWW.THESOUNDHQ.COM GENERATION
  2. 2. THE SOUND 2 GEN EDGE EXHIBITION BOOMERS, GENERATION X, AND MILLENNIALS ARE ALL GLOBAL GENERATIONS with a distinct set of values shaped by the world they grew up in. Boomers are known for being idealistic change agents, and Generation X are witheringly cynical individuals, while Millennials are stressed out, irony obsessed, authenticity seekers. So what’s coming next? In 2013 and 2014, The Sound spoke to today’s teens, parents, and academics to understand the experiences, hopes, dreams, fears, and values of the next youth generation. After a year of research all around the world, we began to uncover learnings that reveal a cohort very different to the generations before them. ‣ They’ve grown up fast, and they’ve been taught to be critical thinkers. ‣ They are realistic and resilient. ‣ They want to make a difference to the world. ‣ They engage with the altern ative and gravitate to rebels. ‣ They want privacy, not infamy. Coming of age in a world on the edge of collapse, they’ve developed an edge to survive. 
 Meet Generation Edge.
  3. 3. THE SOUND 3 GEN EDGE EXHIBITION IN 2014 WE ASKED 60 YOUNG PEOPLE AROUND THE WORLD TO SHOW AND TELL US ABOUT THEIR GENERATION. We sent them the challenge of photographing their lives and describing why the image is important to them, and illuminating for us. The photographs and stories they produced are beautiful, inspiring and informative. Just like the best research should be. The Generation Edge Photography Project reinforces The Sound’s belief that insight is art. Enjoy.
  4. 4. 4THE SOUND Tara, 18, Vancouver Untitled The trees in this picture represent anyone’s life. Many branches going off in different directions; Just depends which path you'll take.
  5. 5. 5THE SOUND Tara, 18, Vancouver Untitled Even on cloudy days things can be beautiful. You just need to open your eyes and look around you.
  6. 6. 6THE SOUND June, 18, Vancouver Untitled I always like to keep my future full of options so I leave it unplanned, like a puzzle on a sidewalk.
  7. 7. 7THE SOUND Chloe, 18, Toronto Untitled I often feel like I'm stuck somewhere in between being a child and an adult. When you're a teenager you can get a part-time job and save enough money to go somewhere, but your school will still call your parents when you're 2 minutes late to class. There are so many mixed messages about what you should be doing and how it should be done. I would love to make decisions without this idea that being "too young" is a restriction.   
  8. 8. 8THE SOUND Chloe, 18, Toronto Untitled Pictures of cats, lattes, best friends, street lights, sunsets. We're noticing the simple things and sharing how happy it makes us.
  9. 9. 9THE SOUND Sarah, 19, Toronto Queensway Park This generation tends to be labelled as technology-obsessed and entitled. Without even an understanding of the intricate pros and cons to growing up in this modern world, many are quick to jump to conclusions. Through this photo taken at a common hangout place, Queensway Park, I tried to capture a very true, unbiased moment of people in my life. I hope this can bring some understanding to the complexity of each person that makes up our generation.
  10. 10. 10THE SOUND Sarah, 19, Toronto Leah Mirrors have become outdated – with front-facing phone screens we can find every imperfection on our face, fix our hair, retouch our makeup, and even take a quick selfie. Taken early in the morning, Leah checks herself out in her phone screen. Funny enough, the same technology she is using to maintain her appearance is used to Photoshop unachievable beauty standards, share these beauty standards, stare at these beauty standards, and swallow these beauty standards.
  11. 11. 11THE SOUND Sarah, 19, Toronto Snap A common occurrence in our generation's classrooms, a Snapchat selfie. Snapchat might be the only platform where photos aren't used to capture moments, but to share them with others. Therefore, when I took a photo of two girls taking a Snapchat photo, I eliminated its "temporariness" and created a permanence. I captured the moment that had been meant only for sharing.
  12. 12. 12THE SOUND Sarah, 19, Toronto Haircut This photo features my friend, Elizabeth. A bit after they had gotten their hair cut, a teacher had asked them if it was "a statement." There seems to be a constant search for a purpose in our generation's actions. The notion that we want to do something just for the sake of doing it doesn't seem to make sense to others. Sometimes nothing more than intuition is purposeful enough.
  13. 13. Kevin, 18, Toronto Exhaustion We agonize over contemplating choices that will affect our education and future; it's perfectly normal to feel overwhelmed and need a break. 13THE SOUND
  14. 14. 14THE SOUND Kevin, 18, Toronto Commute Public transit is my generation's main means of transportation. For the past 7 years, I have spent 10 hours a week commuting to school.
  15. 15. 15THE SOUND Jesus, 18, New York Faceless Man I took this photo in a  photography program from  school, this is definitely my  favorite picture because of the  creepy look. People always tell  me is a creepy photo but very  cool, that's why I love this photo  it's creepy and cool!
  16. 16. 16THE SOUND Jesus, 18, New York Scary Girl This photo was taken during the  Halloween photo shoot, I just love  how this picture came up, a girl  in the middle of the road looking  so scary. This picture reminds me  of the old scary legends that  grandma used to tell me.
  17. 17. 17THE SOUND Kayla, 17, Chicago Zombie Bear Making others afraid can be a defense mechanism to one’s own insecurities. My generation is skilled in hiding our feelings and pretending to be something we’re not.
  18. 18. 18THE SOUND Kayla, 17, Chicago Fight Club This is a depiction of the anger that my generation feels. Waking up with bruises and blood all over you is like waking up five years from now older and uncertain.
  19. 19. 19THE SOUND Mikayla, 18, Chicago Hot Spots I took this photo because I have a strong appreciation for street art and I am attracted to areas where there is a lot of street art. This photograph represents inner city kids who are often demonized in the mainstream media. This photo embodies them and how they are trying to reach for the light and to be seen in a positive way. 
  20. 20. 20THE SOUND Mikayla, 18, Chicago House Dance I love going to house style dance battles because of the contagious energy and positive vibes. The whole room was filled with excitement.
  21. 21. 21THE SOUND Mikayla, 18, Chicago Long Distance Relationships My best friend from Illinois was dating her boyfriend Zach who lives in New York. After a few months, they finally met face to face.
  22. 22. 22THE SOUND Ewan, 18, London Absorbed The internet's a sharp knife, infinitely useful and infinitely dangerous at the same time.
  23. 23. 23THE SOUND Bernice, 18, London Untitled I took this picture to show how I think everyone in the world have similarities. The image is a combination of three images in which everyone is on the move. Everyone has a place they want to be in their lives. Just remember that only you as an individual can truly decide where you want to go. That's what I like the most about my generation, we are strong headed individuals who know what we want and how to get it.
  24. 24. 24THE SOUND Tami, 19, London Magazine As a teenage girl I often find that I compare myself to models in magazines; it’s becoming a struggle for many of my age, as portrayed here.
  25. 25. 25THE SOUND Tami, 19, London Alone A lot of my generation sadly suffer with mental illnesses, although a person may appear happy, inside their heads they feel alone.
  26. 26. 26THE SOUND Anya, 18, Mumbai Roaring Compassion Competition doesn’t hold negative connotations, as it’s everywhere. We’re so accustomed to having to fight for our rightful place that we stopped looking at it as fighting. There is a wonderful amalgamation of compassion and competition within us. The tiger shows the strong determination, but the white parts of the girl prove that compassion cannot be overruled by the generation’s increasingly competitive nature.
  27. 27. 27THE SOUND Anya, 18, Mumbai Urban Emotions We are the technology generation. However, while we may be the last to read actual books rather than Kindles and E- books, we might also have been the last to play dress up and ‘house’. While technology has imposed itself onto us, we still hold onto our humanity through it. This image shows the concrete nature of technology slowly becoming a part of the essence of our humanity. However, our generation got saved from getting sucked into its grasp completely, thus we still can be seen in its vividness.
  28. 28. 28THE SOUND Anya, 18, Mumbai Intimate…Are We? In today’s day and age, intimacy is often brought down to the level of social media. We’re so comfortable sitting behind computer screens and text messages that we now have become habituated to hiding behind them when we’re afraid to face any level of personal connection. We communicate with Snapchat, WhatsApp, and Facebook so we can express our emotions with emoticons and end the conversation with the infamous ‘k’. Friendships are made, relationships ended, secrets revealed - all through keyboards and touch screens. So does social media help us connect across globes but disconnect from the human connection?
  29. 29. 29THE SOUND Anya, 18, Mumbai Quivering Tonsils Rebellion. We have grown up in a world with an increasing amount of ambiguity in its morality. We demand answers to the injustice and try to challenge all bigotry. We grew up to be accepting of all kinds of people of all cultures, sexual orientations, and religions. I find pride in the fact that most of my generation helps in wiping out any racism, sexism, and injustice, which have previously challenged the human condition. We’ve refused to carry out old traditions of blind acceptance and have chosen our own decisions. 
  30. 30. 30THE SOUND Karthik, 19, Mumbai Untitled Free as a bird- sport unleashes the child in you, even if you already are one!
  31. 31. THE SOUND 31 GEN EDGE EXHIBITION LEARN MORE at WWW.GENERATIONEDGE.COM GIVE US a SHOUT! INFO@THESOUNDHQ.COM
  32. 32. V A N C O U V E R | N E W Y O R K | L O N D O N | T O R O N T O | C H I C A G O | M U M B A I W W W . T H E S O U N D H Q . C O M

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