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Bridging The Age Gap, Understanding
       Generational Communications




By Rebecca Gordon, Owner, Rebecca Gordon Group
...
Good Morning!


            Learning
            Communications
            the hard way……




@rgordongroup   facebook.co...
What is Communications?
            The act of transferring information from one person to another.

                     ...
“The single biggest problem in
communication is the illusion that it
         has taken place”

          George Bernard S...
Rebecca’s Easy Theory – Path to
                      Communications

                   AIDA
                   Attention...
The Single Best Way To
                    Communicate?



                                Identify What
                 ...
Understanding Generations
                Helps Identify Motivations
            The events and conditions each of us
   ...
Why Generations?

            Rapidly Changing Demographic


            Understand Impact in a Diverse
            Educat...
Diversity….a Broad Scope


 Diversity is sometimes defined as differences
  between individuals

 Part of our focus in a...
What is a Generation?

• A generation is a subdivision of population
  grouped in time intervals of approximately 18-
  20...
“Each generation imagines
                itself to be more intelligent
                than the one that went
           ...
Why is this important?


Do you remember when Kennedy died?
Technology
1. “Anything that is in the world when you were born
   is normal and ordinary and is just a natural way the
  ...
In America Today

                This is the first time in history that we
                have four generations in the w...
Generations

 Matures         Born Prior to 1946

 Baby Boomers    Born 1946-1964

 Generation X    Born 1965-1980

 N...
Where are you on the timeline?

   1922-1945          1946-1964      1965-1980            1981-2000

Veterans, Silent,   B...
Silent Generation
     Matures
     Veterans
  Traditionalists
Traditionalist’s Major
              Influences
•   Affected by the Great Depression
•   Franklin Roosevelt (New Deal)
•  ...
Traditionalists
                       Values

 Hard Work

 Frugal

 Dedication & Sacrifice

 Honor / Respect for Rule...
Traditionalist
Leadership Style    Direct, Command & Control



Communications      Formal/memo, One on One


Interaction ...
Other Values
Conservative somewhat dressy clothing
Neatly trimmed hair
Owns American Golf Clubs
Memories of Marx Broth...
Where are you on the timeline?

   1922-1945          1946-1964      1965-1980            1981-2000

Veterans, Silent,   B...
Baby Boomer’s Major Influences
 •   Civil Rights Movements
 •   Birth Control
 •   Moon Landing
 •   Cuban Missile Crisis
...
Baby Boomers
                   Events & Experiences

 Civil Rights

 Space Travel

 Cold War

 Sexual Revolution

 A...
Baby Boomer
                       Values

 Optimism

 Team Orientation

 Personal Gratification

 Involvement

 Pers...
Baby Boomer
Leadership Style       Consensual, Collegial


Interaction            Team player, love to have meetings!

Com...
Other Baby Boomer
May wear designer glasses, whatever is trendy
Longer Hair
Designer Suites
Memories of Smothers Broth...
Where are you on the timeline?

   1922-1945          1946-1964      1965-1980            1981-2000

Veterans, Silent,   B...
Gen Xer’s Major Influences
•   Challenger Disaster
•   Berlin Wall
•   Desert Storm
•   Star Wars - Reagan
•   Latch Key K...
Generation X
                  Events & Experiences
 Fall of Berlin Wall

 Women’s Liberation

 Watergate

 Energy Cri...
Generation X
                      Values

 Diversity

 Techno Literacy

 Fun & Informality

 Self Reliance/Autonomy

...
Generation X
Leadership Style       Everyone is the same
                   Challenge others


Interaction            Entr...
Other Generational X’ers
May wear functional clothing, have tattoos, any style hair, naval
or nose rings
Memories of Ton...
Where are you on the timeline?

   1922-1945          1946-1964      1965-1980            1981-2000

Veterans, Silent,   B...
Gen Yer’s
•   Oklahoma City Bombing
•   High School Shootings
•   Era of Natural Disasters
•   Desert Storm, Iraq and Afgh...
Unique characteristics of the Gen Y
• 1 out of 4 lives in a single parent house-hold,
3 out of 4 with working moms.

• The...
“YES, MOTHER. I TOLD YOU, I’M DOING FINE ON MY OWN AT COLLEGE… HEY, COULD YOU LOG
    ON AND FIND MY SCHEDULE, ORDER MY BO...
Nexter
                          Values


 Optimistic

 Civic Duty

 Confident

 Achievement Oriented

 Respect for D...
Nexter
Leadership Style     Interaction       Communications
     TBD             Participative         E-mail
           ...
Bottom Line
                                What Motivates Our Generations?

            Traditionalists – Build A Legacy
...
Questions?




@rgordongroup   facebook.com/RebeccaGordonGroup   www.rebeccagordongroup.org
Bridging The Age Gap, Understanding
       Generational Communications




By Rebecca Gordon, Owner, Rebecca Gordon Group
...
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Understanding Generational Communications Slide 1 Understanding Generational Communications Slide 2 Understanding Generational Communications Slide 3 Understanding Generational Communications Slide 4 Understanding Generational Communications Slide 5 Understanding Generational Communications Slide 6 Understanding Generational Communications Slide 7 Understanding Generational Communications Slide 8 Understanding Generational Communications Slide 9 Understanding Generational Communications Slide 10 Understanding Generational Communications Slide 11 Understanding Generational Communications Slide 12 Understanding Generational Communications Slide 13 Understanding Generational Communications Slide 14 Understanding Generational Communications Slide 15 Understanding Generational Communications Slide 16 Understanding Generational Communications Slide 17 Understanding Generational Communications Slide 18 Understanding Generational Communications Slide 19 Understanding Generational Communications Slide 20 Understanding Generational Communications Slide 21 Understanding Generational Communications Slide 22 Understanding Generational Communications Slide 23 Understanding Generational Communications Slide 24 Understanding Generational Communications Slide 25 Understanding Generational Communications Slide 26 Understanding Generational Communications Slide 27 Understanding Generational Communications Slide 28 Understanding Generational Communications Slide 29 Understanding Generational Communications Slide 30 Understanding Generational Communications Slide 31 Understanding Generational Communications Slide 32 Understanding Generational Communications Slide 33 Understanding Generational Communications Slide 34 Understanding Generational Communications Slide 35 Understanding Generational Communications Slide 36 Understanding Generational Communications Slide 37 Understanding Generational Communications Slide 38 Understanding Generational Communications Slide 39 Understanding Generational Communications Slide 40 Understanding Generational Communications Slide 41 Understanding Generational Communications Slide 42
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Understanding Generational Communications

  1. 1. Bridging The Age Gap, Understanding Generational Communications By Rebecca Gordon, Owner, Rebecca Gordon Group @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  2. 2. Good Morning! Learning Communications the hard way…… @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  3. 3. What is Communications? The act of transferring information from one person to another. Verbal Non-Verbal Written Visual @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  4. 4. “The single biggest problem in communication is the illusion that it has taken place” George Bernard Shaw
  5. 5. Rebecca’s Easy Theory – Path to Communications AIDA Attention Attention Interest Interest Desire Desire Action Action @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  6. 6. The Single Best Way To Communicate? Identify What Motivates People @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  7. 7. Understanding Generations Helps Identify Motivations The events and conditions each of us experience during our formative years help define who we are and how we view the world. The generation we grow up in is just one of the influences on adult behavior. @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  8. 8. Why Generations? Rapidly Changing Demographic Understand Impact in a Diverse Educational Environment @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  9. 9. Diversity….a Broad Scope  Diversity is sometimes defined as differences between individuals  Part of our focus in a given situation or interaction depends on who we are  Generational differences are one aspect of diversity
  10. 10. What is a Generation? • A generation is a subdivision of population grouped in time intervals of approximately 18- 20 years. • Each generation‟s attitudes and beliefs are formed by the cultural shifts, influential public personalities, technological changes, and the major events during their formative years.
  11. 11. “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” - George Orwell @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  12. 12. Why is this important? Do you remember when Kennedy died?
  13. 13. Technology 1. “Anything that is in the world when you were born is normal and ordinary and is just a natural way the world works.” 2. “Anything that is invented between the time when you are 15 to 35 is new, revolutionary and exciting, and you can possibly get a career in it.” 3. „Anything invented after you are 35 is against the natural order of things.” *According to the late author Douglas Adams (The Hitchhiker’s Guide to the Galaxy.)
  14. 14. In America Today This is the first time in history that we have four generations in the workplace. Traditionalists Baby Boomers Gen Xer‟s Gen Yer‟s @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  15. 15. Generations  Matures Born Prior to 1946  Baby Boomers Born 1946-1964  Generation X Born 1965-1980  Nexters Born 1981-1995
  16. 16. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers Cupsers Ages 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
  17. 17. Silent Generation Matures Veterans Traditionalists
  18. 18. Traditionalist’s Major Influences • Affected by the Great Depression • Franklin Roosevelt (New Deal) • Introduction of TV and TV dinners • World War II, Korean War • Many are Veterans – GI Bill • Commercial Air Travel • Civic Organizations, Lodges • Big Band Era, Jazz
  19. 19. Traditionalists Values  Hard Work  Frugal  Dedication & Sacrifice  Honor / Respect for Rules  Sacrifice
  20. 20. Traditionalist Leadership Style Direct, Command & Control Communications Formal/memo, One on One Interaction Individualist Other No news is good news Experience is respected Education for many was a dream Rotary Phones Money—save and pay with cash Family is traditional
  21. 21. Other Values Conservative somewhat dressy clothing Neatly trimmed hair Owns American Golf Clubs Memories of Marx Brothers, Sinatra, Big Bands, Big Cars TV included Ed Sullivan, Bonanza, Father Knows Best Sex on the honeymoon Heroes include FDR, Superman, Babe Ruth, Dimaggio, Patton, MacArthur Memorabilia include Juke Boxes, Blondie, Lone Ranger, Charlie McCarthy
  22. 22. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers Cupsers Ages 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
  23. 23. Baby Boomer’s Major Influences • Civil Rights Movements • Birth Control • Moon Landing • Cuban Missile Crisis • Assassination of Kennedys and MLK • Inflation • Nixon and the Watergate Scandal • Vietnam • Height of the Cold War • Women in the work place • Divorce • Rock and Roll - Woodstock
  24. 24. Baby Boomers Events & Experiences  Civil Rights  Space Travel  Cold War  Sexual Revolution  Assassinations
  25. 25. Baby Boomer Values  Optimism  Team Orientation  Personal Gratification  Involvement  Personal Growth
  26. 26. Baby Boomer Leadership Style Consensual, Collegial Interaction Team player, love to have meetings! Communication In person Other Love title recognition Money You are valued and needed Education is a birthright Family begins disintegrating Buy now, pay later Affluent
  27. 27. Other Baby Boomer May wear designer glasses, whatever is trendy Longer Hair Designer Suites Memories of Smothers Brothers, Beatles, Lassie, Drive In, Mickey Mouse Club TV includes Laugh In, Westerns, Lassie, Mod Squad, Carson, MASH, Sunday Night Disney Sex in the back seat Heroes include John and Jackie Kennedy, MLK, John Glenn, John Lennon, Gandi Memorabilia includes fallout shelters, TV dinners, Hula Hoops, Peace Sign, Poodle Skirts,
  28. 28. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers Cupsers Ages 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
  29. 29. Gen Xer’s Major Influences • Challenger Disaster • Berlin Wall • Desert Storm • Star Wars - Reagan • Latch Key Kids and Daycare kids • Skyrocketing Divorce Rate • Scandals • Personal Computers • Cable TV • HIV • Video Games
  30. 30. Generation X Events & Experiences  Fall of Berlin Wall  Women’s Liberation  Watergate  Energy Crisis  Cynical
  31. 31. Generation X Values  Diversity  Techno Literacy  Fun & Informality  Self Reliance/Autonomy  Pragmatism
  32. 32. Generation X Leadership Style Everyone is the same Challenge others Interaction Entrepreneur Communications Direct Immediate Other Freedom is the best reward Latch Key Kids Money cautious….save-save Education is a way to get there Sorry to interrupt,but how am I doing?
  33. 33. Other Generational X’ers May wear functional clothing, have tattoos, any style hair, naval or nose rings Memories of Tonya Harding, Snoop Doggy Dog, Beavis & Butthead, Video Games TV includes SNL, Friends, 90210, Cosby, Sex “On the Internet” Heroes include Michael Jordan, Ron Reagan, Magic Johnson Memorabilia include Brady Bunch, Pet Rocks, Platform shoes, ET, The Simpsons, Sesame Street, Cabbage Patch Dolls
  34. 34. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers Cupsers Ages 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
  35. 35. Gen Yer’s • Oklahoma City Bombing • High School Shootings • Era of Natural Disasters • Desert Storm, Iraq and Afghanistan • 9/11 Terrorism • Reality TV • Computer/net/cell - instant information • Lowest Parent/Child ratio in U.S. History • Helicopter parents and friend parents • Have been protected • Generation of self esteem
  36. 36. Unique characteristics of the Gen Y • 1 out of 4 lives in a single parent house-hold, 3 out of 4 with working moms. • The child is the center of the household • Loose family structure, Merged families • Coddled and protected kids • Value individuality yet are immersed in a global environment • Extremely diverse segment of the population (est. 50% are immigrants or children of immigrants.) •Surrounded by digital media.
  37. 37. “YES, MOTHER. I TOLD YOU, I’M DOING FINE ON MY OWN AT COLLEGE… HEY, COULD YOU LOG ON AND FIND MY SCHEDULE, ORDER MY BOOKS AND CALL ME WHEN IT’S TIME FOR CLASS?” The generation of the helicopter parents…
  38. 38. Nexter Values  Optimistic  Civic Duty  Confident  Achievement Oriented  Respect for Diversity  Social
  39. 39. Nexter Leadership Style Interaction Communications TBD Participative E-mail Voice mail Cell phone texters Other Meaningful work Whenever I want it I can push & click Will work with other bright & creative people Merged families Earn money to spend it
  40. 40. Bottom Line What Motivates Our Generations? Traditionalists – Build A Legacy Boomers – Build A Stellar Career Generation Xers – Build A Portable Career Millennial – Build Parallel Careers @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  41. 41. Questions? @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
  42. 42. Bridging The Age Gap, Understanding Generational Communications By Rebecca Gordon, Owner, Rebecca Gordon Group @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
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Understanding Generational Communications - a guide to bridging the generational divide.

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