Bridging The Age Gap, Understanding       Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group      @...
Good Morning!            Learning            Communications            the hard way……@rgordongroup   facebook.com/RebeccaG...
What is Communications?            The act of transferring information from one person to another.                        ...
“The single biggest problem incommunication is the illusion that it         has taken place”          George Bernard Shaw
Rebecca’s Easy Theory – Path to                      Communications                   AIDA                   Attention    ...
The Single Best Way To                    Communicate?                                Identify What                       ...
Understanding Generations                Helps Identify Motivations            The events and conditions each of us      ...
Why Generations?            Rapidly Changing Demographic            Understand Impact in a Diverse            Educational ...
Diversity….a Broad Scope Diversity is sometimes defined as differences  between individuals Part of our focus in a given...
What is a Generation?• A generation is a subdivision of population  grouped in time intervals of approximately 18-  20 yea...
“Each generation imagines                itself to be more intelligent                than the one that went              ...
Why is this important?Do you remember when Kennedy died?
Technology1. “Anything that is in the world when you were born   is normal and ordinary and is just a natural way the   wo...
In America Today                This is the first time in history that we                have four generations in the work...
Generations Matures         Born Prior to 1946 Baby Boomers    Born 1946-1964 Generation X    Born 1965-1980 Nexters  ...
Where are you on the timeline?   1922-1945          1946-1964      1965-1980            1981-2000Veterans, Silent,   Baby ...
Silent Generation     Matures     Veterans  Traditionalists
Traditionalist’s Major              Influences•   Affected by the Great Depression•   Franklin Roosevelt (New Deal)•   Int...
Traditionalists                       Values Hard Work Frugal Dedication & Sacrifice Honor / Respect for Rules Sacrif...
TraditionalistLeadership Style    Direct, Command & ControlCommunications      Formal/memo, One on OneInteraction         ...
Other ValuesConservative somewhat dressy clothingNeatly trimmed hairOwns American Golf ClubsMemories of Marx Brothers,...
Where are you on the timeline?   1922-1945          1946-1964      1965-1980            1981-2000Veterans, Silent,   Baby ...
Baby Boomer’s Major Influences •   Civil Rights Movements •   Birth Control •   Moon Landing •   Cuban Missile Crisis •   ...
Baby Boomers                   Events & Experiences Civil Rights Space Travel Cold War Sexual Revolution Assassinations
Baby Boomer                       Values Optimism Team Orientation Personal Gratification Involvement Personal Growth
Baby BoomerLeadership Style       Consensual, CollegialInteraction            Team player, love to have meetings!Communica...
Other Baby BoomerMay wear designer glasses, whatever is trendyLonger HairDesigner SuitesMemories of Smothers Brothers,...
Where are you on the timeline?   1922-1945          1946-1964      1965-1980            1981-2000Veterans, Silent,   Baby ...
Gen Xer’s Major Influences•   Challenger Disaster•   Berlin Wall•   Desert Storm•   Star Wars - Reagan•   Latch Key Kids a...
Generation X                  Events & Experiences Fall of Berlin Wall Women’s Liberation Watergate Energy Crisis Cyn...
Generation X                      Values Diversity Techno Literacy Fun & Informality Self Reliance/Autonomy Pragmatism
Generation XLeadership Style       Everyone is the same                   Challenge othersInteraction            Entrepren...
Other Generational X’ersMay wear functional clothing, have tattoos, any style hair, navalor nose ringsMemories of Tonya ...
Where are you on the timeline?   1922-1945          1946-1964      1965-1980            1981-2000Veterans, Silent,   Baby ...
Gen Yer’s•   Oklahoma City Bombing•   High School Shootings•   Era of Natural Disasters•   Desert Storm, Iraq and Afghanis...
Unique characteristics of the Gen Y• 1 out of 4 lives in a single parent house-hold,3 out of 4 with working moms.• The chi...
“YES, MOTHER. I TOLD YOU, I’M DOING FINE ON MY OWN AT COLLEGE… HEY, COULD YOU LOG    ON AND FIND MY SCHEDULE, ORDER MY BOO...
Nexter                          Values Optimistic Civic Duty Confident Achievement Oriented Respect for Diversity So...
NexterLeadership Style     Interaction       Communications     TBD             Participative         E-mail              ...
Bottom Line                                What Motivates Our Generations?            Traditionalists – Build A Legacy    ...
Questions?@rgordongroup   facebook.com/RebeccaGordonGroup   www.rebeccagordongroup.org
Bridging The Age Gap, Understanding       Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group      @...
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Understanding Generational Communications

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Understanding Generational Communications - a guide to bridging the generational divide.

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  • Background, communications as a development director – Capitol Jazzfest and Children’s ExpoHoning my skills as a mother,
  • What motivates people???Jared Story – picking up his room…. Taking away his car.
  • Big Brothers Big Sisters story – stllouis raising money – why he is involved
  • Understanding Generational Communications

    1. 1. Bridging The Age Gap, Understanding Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    2. 2. Good Morning! Learning Communications the hard way……@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    3. 3. What is Communications? The act of transferring information from one person to another. Verbal Non-Verbal Written Visual@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    4. 4. “The single biggest problem incommunication is the illusion that it has taken place” George Bernard Shaw
    5. 5. Rebecca’s Easy Theory – Path to Communications AIDA Attention Attention Interest Interest Desire Desire Action Action@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    6. 6. The Single Best Way To Communicate? Identify What Motivates People@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    7. 7. Understanding Generations Helps Identify Motivations The events and conditions each of us experience during our formative years help define who we are and how we view the world. The generation we grow up in is just one of the influences on adult behavior.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    8. 8. Why Generations? Rapidly Changing Demographic Understand Impact in a Diverse Educational Environment@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    9. 9. Diversity….a Broad Scope Diversity is sometimes defined as differences between individuals Part of our focus in a given situation or interaction depends on who we are Generational differences are one aspect of diversity
    10. 10. What is a Generation?• A generation is a subdivision of population grouped in time intervals of approximately 18- 20 years.• Each generation‟s attitudes and beliefs are formed by the cultural shifts, influential public personalities, technological changes, and the major events during their formative years.
    11. 11. “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” - George Orwell@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    12. 12. Why is this important?Do you remember when Kennedy died?
    13. 13. Technology1. “Anything that is in the world when you were born is normal and ordinary and is just a natural way the world works.”2. “Anything that is invented between the time when you are 15 to 35 is new, revolutionary and exciting, and you can possibly get a career in it.”3. „Anything invented after you are 35 is against the natural order of things.” *According to the late author Douglas Adams (The Hitchhiker’s Guide to the Galaxy.)
    14. 14. In America Today This is the first time in history that we have four generations in the workplace. Traditionalists Baby Boomers Gen Xer‟s Gen Yer‟s@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    15. 15. Generations Matures Born Prior to 1946 Baby Boomers Born 1946-1964 Generation X Born 1965-1980 Nexters Born 1981-1995
    16. 16. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers CupsersAges 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
    17. 17. Silent Generation Matures Veterans Traditionalists
    18. 18. Traditionalist’s Major Influences• Affected by the Great Depression• Franklin Roosevelt (New Deal)• Introduction of TV and TV dinners• World War II, Korean War• Many are Veterans – GI Bill• Commercial Air Travel• Civic Organizations, Lodges• Big Band Era, Jazz
    19. 19. Traditionalists Values Hard Work Frugal Dedication & Sacrifice Honor / Respect for Rules Sacrifice
    20. 20. TraditionalistLeadership Style Direct, Command & ControlCommunications Formal/memo, One on OneInteraction IndividualistOther No news is good news Experience is respected Education for many was a dream Rotary Phones Money—save and pay with cash Family is traditional
    21. 21. Other ValuesConservative somewhat dressy clothingNeatly trimmed hairOwns American Golf ClubsMemories of Marx Brothers, Sinatra, Big Bands, Big CarsTV included Ed Sullivan, Bonanza, Father Knows BestSex on the honeymoonHeroes include FDR, Superman, Babe Ruth, Dimaggio, Patton, MacArthurMemorabilia include Juke Boxes, Blondie, Lone Ranger, Charlie McCarthy
    22. 22. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers CupsersAges 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
    23. 23. Baby Boomer’s Major Influences • Civil Rights Movements • Birth Control • Moon Landing • Cuban Missile Crisis • Assassination of Kennedys and MLK • Inflation • Nixon and the Watergate Scandal • Vietnam • Height of the Cold War • Women in the work place • Divorce • Rock and Roll - Woodstock
    24. 24. Baby Boomers Events & Experiences Civil Rights Space Travel Cold War Sexual Revolution Assassinations
    25. 25. Baby Boomer Values Optimism Team Orientation Personal Gratification Involvement Personal Growth
    26. 26. Baby BoomerLeadership Style Consensual, CollegialInteraction Team player, love to have meetings!Communication In personOther Love title recognition Money You are valued and needed Education is a birthright Family begins disintegrating Buy now, pay later Affluent
    27. 27. Other Baby BoomerMay wear designer glasses, whatever is trendyLonger HairDesigner SuitesMemories of Smothers Brothers, Beatles, Lassie, Drive In, MickeyMouse ClubTV includes Laugh In, Westerns, Lassie, ModSquad, Carson, MASH, Sunday Night DisneySex in the back seatHeroes include John and Jackie Kennedy, MLK, John Glenn, JohnLennon, GandiMemorabilia includes fallout shelters, TV dinners, HulaHoops, Peace Sign, Poodle Skirts,
    28. 28. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers CupsersAges 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
    29. 29. Gen Xer’s Major Influences• Challenger Disaster• Berlin Wall• Desert Storm• Star Wars - Reagan• Latch Key Kids and Daycare kids• Skyrocketing Divorce Rate• Scandals• Personal Computers• Cable TV• HIV• Video Games
    30. 30. Generation X Events & Experiences Fall of Berlin Wall Women’s Liberation Watergate Energy Crisis Cynical
    31. 31. Generation X Values Diversity Techno Literacy Fun & Informality Self Reliance/Autonomy Pragmatism
    32. 32. Generation XLeadership Style Everyone is the same Challenge othersInteraction EntrepreneurCommunications Direct ImmediateOther Freedom is the best reward Latch Key Kids Money cautious….save-save Education is a way to get there Sorry to interrupt,but how am I doing?
    33. 33. Other Generational X’ersMay wear functional clothing, have tattoos, any style hair, navalor nose ringsMemories of Tonya Harding, Snoop Doggy Dog, Beavis &Butthead, Video GamesTV includes SNL, Friends, 90210, Cosby,Sex “On the Internet”Heroes include Michael Jordan, Ron Reagan, Magic JohnsonMemorabilia include Brady Bunch, Pet Rocks, Platform shoes,ET, The Simpsons, Sesame Street, Cabbage Patch Dolls
    34. 34. Where are you on the timeline? 1922-1945 1946-1964 1965-1980 1981-2000Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers CupsersAges 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
    35. 35. Gen Yer’s• Oklahoma City Bombing• High School Shootings• Era of Natural Disasters• Desert Storm, Iraq and Afghanistan• 9/11 Terrorism• Reality TV• Computer/net/cell - instant information• Lowest Parent/Child ratio in U.S. History• Helicopter parents and friend parents• Have been protected• Generation of self esteem
    36. 36. Unique characteristics of the Gen Y• 1 out of 4 lives in a single parent house-hold,3 out of 4 with working moms.• The child is the center of the household• Loose family structure, Merged families• Coddled and protected kids• Value individuality yet are immersed in aglobal environment• Extremely diverse segment of the population(est. 50% are immigrants or children ofimmigrants.)•Surrounded by digital media.
    37. 37. “YES, MOTHER. I TOLD YOU, I’M DOING FINE ON MY OWN AT COLLEGE… HEY, COULD YOU LOG ON AND FIND MY SCHEDULE, ORDER MY BOOKS AND CALL ME WHEN IT’S TIME FOR CLASS?” The generation of the helicopter parents…
    38. 38. Nexter Values Optimistic Civic Duty Confident Achievement Oriented Respect for Diversity Social
    39. 39. NexterLeadership Style Interaction Communications TBD Participative E-mail Voice mail Cell phone texters Other Meaningful work Whenever I want it I can push & click Will work with other bright & creative people Merged families Earn money to spend it
    40. 40. Bottom Line What Motivates Our Generations? Traditionalists – Build A Legacy Boomers – Build A Stellar Career Generation Xers – Build A Portable Career Millennial – Build Parallel Careers@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    41. 41. Questions?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    42. 42. Bridging The Age Gap, Understanding Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org

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