1. Practical Uses of Social
Media for Recruitment
(aka “How the cool kids get it done;)
Nikki Chun, eManager, University of Miami
Adrienne Bartlett, Client Concierge, TargetX
5. How Does UM Get it Done?
Overview of the Social “U”
Future of the Social “U”
Challenges we face
Lessons we’ve learned
6. “In this next phase, which changes the way we
work, live, play, and learn, we’re starting to
realize the value of those connections as well
as the new communications and experiences
those interactions lead to the human
network.”
-John T. Chambers, Chairman & CEO, Cisco
9. Social Media (as defined by Wikipedia):
“Social media is information content created by
people using highly accessible and scalable
publishing technologies.”
10. 61%
Offices Using Social Networking Sites
(up from 29%)
Data from the Center for Marketing Research at the University of Massachusetts at Dartmouth, Fall 2008
11. 41%
Maintaining Blogs (up from 33%)
Data from the Center for Marketing Research at the University of Massachusetts at Dartmouth, Fall 2008
12. 76% of US college marketers say they
plan to use SM strategies like social networks,
viral campaigns and video contests
Source: Academica Group, 2008
19. Are you listening?
Prospects, applicants, current students and alumni
are already talking about you online.
Pay attention -- there’s no excuse!
Free feedback -- close the loop
36. Content Ideas:
Release Commencement address as podcast/video?
“Thoughts at the close of my freshmen year”
“Interview with a recent grad”
Residence Hall Layouts/ “Meet My Roommate”
Profile of an alum
50. Challenges We Face:
Small (but powerful) staff
Politics…
Varying levels of understanding and commitment
External forces:
University Redesign
Changing CMS
51. Lessons we’ve learned:
Content.
Commit.
Connect.
One media outlet shouldn’t stand alone.
