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The use of social media as a communications and fundraising tool is an essential tool, but does your organization have a clear understanding and plan of how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this educational session we will:
• Investigate options for using social media as a fundraising tool.
• Identify strategies and tools for your organization to raise money online.
• Learn how to steward current donors through social media.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
• Develop online engagement strategies for organizational staff, board members, volunteers and current donors.