1. Practical Uses of Social
Media for Recruitment
(aka “How the cool kids get it done;)
Nikki Chun, eManager, University of Miami
Adrienne Bartlett, Client Concierge, TargetX

2. Today’s
Presentation

3. Social Media:
“Guru”
“Expert”

5. How Does UM Get it Done?
Overview of the Social “U”
Future of the Social “U”
Challenges we face
Lessons we’ve learned

6. “In this next phase, which changes the way we
work, live, play, and learn, we’re starting to
realize the value of those connections as well
as the new communications and experiences
those interactions lead to the human
network.”
-John T. Chambers, Chairman & CEO, Cisco

7. Spoiler Alert:
Social Media is not
about technology.

8. It’s about people’s
desire to connect with
each other.

9. Social Media (as defined by Wikipedia):
“Social media is information content created by
people using highly accessible and scalable
publishing technologies.”

10. 61%
Offices Using Social Networking Sites
(up from 29%)
Data from the Center for Marketing Research at the University of Massachusetts at Dartmouth, Fall 2008

11. 41%
Maintaining Blogs (up from 33%)
Data from the Center for Marketing Research at the University of Massachusetts at Dartmouth, Fall 2008

12. 76% of US college marketers say they
plan to use SM strategies like social networks,
viral campaigns and video contests
Source: Academica Group, 2008

13. Your “Toolbox”

15. It’s not the “tool,”
it’s the content.

17. Your Strategy
(in 6 words)

18. Listen.

19. Are you listening?
Prospects, applicants, current students and alumni
are already talking about you online.
Pay attention -- there’s no excuse!
Free feedback -- close the loop

20. Google Alerts

21. YouTube search

24. Participate.

25. “With and for, NOT at or to.”
Seth Godin

26. “Bring wine to the picnic”
Source: Chris Brogan

27. The Social “U”

28. The Social “U”

29. The Social “U”

30. The Social “U”: Social Networks
Facebook presence:
General UM page
Office of Admission page
Class of 2013 group
Admitted Student Social Network

31. The Social “U”: Blogs
Cristi Busto, Interactive
Communication Coordinator
Ashley McKevitt, Sophomore,
Major: Graphic Design
Zackary Nolan, Sophmore
Major: Industrial Engineering

32. The Social “U”: YouTube & Videos

33. The Social “U”: Flickr/Photosharing

34. The Social “U”: Twitter

35. Think more like a publisher
(not a marketer)

36. Content Ideas:
Release Commencement address as podcast/video?
“Thoughts at the close of my freshmen year”
“Interview with a recent grad”
Residence Hall Layouts/ “Meet My Roommate”
Profile of an alum

37. Can’t access faculty “on-demand?”

38. Your Strategy
(in 6 words)

39. Listen
Participate
Update
Adapt
Analyze
(Repeat)

40. Putting it all together

41. http://willyou.capital.edu

42. flickr

43. vimeo

44. Facebook

45. YouTube

46. What’s Next for the Social “U?”

47. The Future of the Social “U”:
Print Communication
postcard

48. The Future of the Social “U”: Web

49. The Future of Social “U”:
Virtual Tour

50. Challenges We Face:
Small (but powerful) staff
Politics…
Varying levels of understanding and commitment
External forces:
University Redesign
Changing CMS

51. Lessons we’ve learned:
Content.
Commit.
Connect.
One media outlet shouldn’t stand alone.

52. A few tips:

53. Take it personally.
(use in your personal life)

54. It’s all about the conversation.

56. “We are not seats or
eyeballs or end users or
consumers.
We are human beings --
and our reach exceeds
your grasp.”

57. Touch points don’t matter if you’re
not building relationships

58. It’s not about pushing out --
it’s about pulling in.

59. 1:1

60. “It’s all about customer service”

61. Use Twitter and other social tools to build
conversations and relationships rather
than just “generating buzz.”

62. How can we
create new opportunities for
prospects to connect with our
school, current students and
each other?

63. Is this an opportunity for me
to step out of the way?

64. “Millennials see social media as a
dimension of their lives,
not a ‘destination.’
Market to that.”
socialmedia2day

65. Why go social?
More connections
More engaged
More satisfaction
[More likely to show up in the fall]

66. FADDISM?
You decide.
Tools will come and go.
It’s all about the relationship.

69. Thanks!
Adrienne Bartlett Nikki Chun
@AdrienneBartlet @Nikklani
bartlett@targetx.com nchun@miami.edu
877.715.7474 ext.108 305.284.2559