Back to school campaign is initiated to reward Malawian customers and their families. The recipients will be awarded school goodies when they collect money from Hello Paisa's payout partners, FMB and FDH bank.

1. HELLO PAISA in collaboration with FDH and FMB bank for BACK TO SCHOOL
campaign in MALAWI
Centurion, Gauteng – 5 September 2017, For Hello Paisa (HP) Back to School
means giving back to Malawians and their families, as it’s the beginning of a new
semester for the school kids. The campaign is expected to run during the period of
05 September 2017 – 06 October. Back to School was initiated to reward the Hello
Paisa Malawian recipients when they collect cash from Hello Paisa partners.
Hello Paisa has collaborated with two dominating banks in Malawi, FDH and FMB to
drive the campaign more successfully and to reach target audience more efficiently.
Marketing manager of Hello Paisa, Elizma De Beer states, “The goal of this
campaign is to provide added value to Malawian customers by rewarding their
recipients during the country’s biggest Back to School season and building mutually
beneficial relationships with the pay-out partners, FDH and FMB. Ultimately growing
remittances from SA to Malawi ”
In support of the campaign Hello Paisa will provide several school accessories such
as: pencil bags, lunch boxes and school bags. These will be distributed by FDH and
FMB banks and Paisa Point, depending on the value of transaction. In this Back to
School program, Hello Paisa is dedicated in ensuring all students are rewarded,
especially those whose circumstances put them in greater need of support.
Hello Group’s Marketing activities isn’t any less than fairy dust when it comes to the
success of their campaigns. On this occasion, it has contributed in terms of: SMS’s
to their customer base, social media posts and paid adverts, digital online marketing,
flyers in SA and Malawi, pull-up banners in Malawi and South Africa and branded T-
Shirts.
Hello Paisa already serves thousands of Malawian customers through its popular
mobile based remittance service and with their Back to School Campaign it is
expected to achieve a greater outcome for the Malawian community in South Africa.
Hello Paisa customers are provided with the choice to inquire about the campaign
via Hello Paisa’s multilingual call centre or just by visiting any of the Hello stores.
Hello Paisa recently launched money transfer facilities to the United Kingdom (UK)
market with a divergent service offering to Bangladesh, Ghana, India, Kenya,
Nigeria, Pakistan and Zimbabwe. Hello Paisa offers low-cost, money transfer
solutions for migrant communities residing in the UK, to connect and cater for their
families back home, in the most fast, cheap and secure way.
For more information on the service visit : http://hellopaisa.co.uk/ and to stay
updated follow and like @HelloPaisaUK on Facebook and Twitter.
To receive updates on the BACK TO SCHOOL campaign, follow Hello Paisa
@myhellonation on Facebook, Twitter and Instagram.