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Bma349 campaignpitchpresentation- natasha ioannidis-180147
- 1. Hudsons Coffee A new marketing campaign May 2015 ProXadvertz Presents:
- 2. About Us: ProXadvertz Our professional and insightful marketing consultants posses the expertise that assists businesses on the road to profitable value and growth. At ProXadvertz, we understand consumers and help businesses to create integrated marketing campaigns that reach the target market, using appropriate channels of communication. We know how to help businesses change their creative strategy in order to strengthen brand image and equity.
- 3. SMOOTHIE SELFIE COMPETITION Campaign Advertisements as used on Social Media (Facebook) *All Images owned by Hudsons Coffee- used with permission for presentation purposes
- 4. Previous Campaign: Target Market • Different to the target market of traditional coffee range • Geared towards social media users- Facebook / Instagram • Ages 16-25 • Younger, active consumers • On holidays , enjoy socialising/ relaxing with friends
- 5. Previous Campaign: Strategic Issues • Purely aimed at social media users • Excludes target market- many working individuals do not have much time for social media • Lack of appeal for the target market • Lack of integration results in confusion which interferes with the relationship between the business and its brand loyal consumers
- 6. Winter Campaign: Target Market • Coffee lovers between the ages of 18-45 • Technologically savvy • Work orientated with busy lifestyles • Head to work at early hours and work until late afternoon • They rely on the perfect cup of coffee made by the baristas at Hudsons to get them through the tiring work day • Socialising and relaxing over coffee is important to these consumers in order to balance their heavily work orientated lifestyle
- 7. New Marketing Communication Strategies- Winter 2015 Campaign ONLINE ORDERING SYSTEM APPLICATION The strategic reasoning behind this strategy is that it allows consumers the fastest, most convenient service possible in order to help them balance their busy lifestyles.
- 8. New Marketing Communication Strategies- Winter 2015 Campaign 3 FOR 2 PRICING STRATEGY Encourages consumers to buy coffee for their collegaues in order to receive the discount, and therefore encourages them to buy more coffee.
- 9. New Marketing Communication Strategies- Winter 2015 Campaign MOTHERS WITH CHILDREN PROMOTION Free babycino with every two coffees between 10:30am – 11:30am • This encourages mothers with children to get together to socialise between these times (between breakfast and lunch rush hours). • It may also encourage them to stay until lunch time.
- 10. New Marketing Communication Strategies- Winter 2015 Campaign • ON THE GO – smoothies for breakfast and lunch • Local business - staff member cards • Catering for business meetings/ lunch time functions
- 11. Proposed Communication Tools • Newspaper Advertisements • Radio Commercials- during peak hours • Television Advertisements- during early morning/ late night periods • In store advertising for business function catering
- 12. ProXadvertz Thank you for listening We hope you enjoyed our presentation *All Images owned by Hudsons Coffee- used with permission for presentation purposes