LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to share information about the company, employees, jobs, and audiences. Tips are provided to make the page engaging for candidates by answering important questions, using visuals, and maximizing content and jobs posted.

1. Recruiting Solutions
Getting Started with LinkedIn Career Pages
LinkedIn Career Pages (LCPs) are a great way to reach 3. Click ”Edit” to add or change your LinkedIn Career
the millions of professionals who use LinkedIn to Page content.
research and discover career opportunities. Career 4. When you’ve reviewed all your changes, click
Pages allow you to easily: “Publish.” Congratulations! Your LCP is now live,
• Showcase your employment brand and put your and can be seen by anyone on LinkedIn.
best foot forward to potential candidates
Once you’ve created your page, you can come back
• Createa personalized candidate experience with and edit the content as often as you like.
targeted recommendations and content
• Help candidates connect with your company by
following, applying, or finding more information
1. Banner (with optional link)
This guide will walk you through:
• Setting Up Your Page
• Page Features 2. Tagline & Subheading
• Targeted Audiences (Gold and Platinum pages)
• Helpful Tips People at the Company Recommended Jobs
• Detailed Specs
For additional questions, email LinkedIn Enterprise
3. About the Company
Support at lcshelp@linkedin.com.
Where Employees
You’ll be providing a great candidate experience in no Come From
time. Let’s get started! Company Status Updates
4. Employee Spotlight
Setting Up Your Page
5. Additional Information
Creating A New Page
To create a new page:
1. Go to your company page on LinkedIn:
a. Find your page via LinkedIn search, or enter a
URL of the form http://www.linkedin.com/
company/<companyName>/careers directly in
your browser.
b. If you don’t have a company page, go to
http://www.linkedin.com/companies, click “Add
a company,” and follow instructions.
2. Once on your Company page, click on the
“Careers” tab.

2. Editing and Administration 5. Additional Information
You can designate up to 25 administrators who can Use a second custom module (identical in layout to
edit your LinkedIn Career Page. The “Administrator” “About the Company”) to tell candidates what makes
role includes editing rights on all parts of your your company unique. Many customers use this
company’s LinkedIn Company Page, including module to provide additional differentiation—for
“Company Overview” and “Products & Services.” example, to highlight company culture, employee
benefits, or information specific to a member’s
To view the list of administrators or designate new location or job function.
ones, go to the Company Overview tab, click “Admin
Tools,” select “Edit” from the dropdown, and find the Tip: For Gold and Platinum pages, choose content for
section titled “Company Pages Admins.” each version that will really resonate with the
specified audience
Page Features LinkedIn-Generated Modules
This section contains a summary of the features The following modules are automatically generated by
available for Silver, Gold, & Platinum Career Pages. LinkedIn and help to provide a personalized
See the end of document for detailed specifications experience for visitors to your page. These modules
including character limits and image dimensions. do not require action on your part and are grayed-out
in the edit view.
Customizable Modules • Jobs:Displays personalized job recommendations to
The following modules enable you to deliver a each member, based on his or her profile and other
personalized message to your target audience. factors. Our data shows that jobs are the top area of
interest for visitors to LinkedIn Career Pages! Make
sure all of your positions are represented on LinkedIn.
1. Banner Image
• People: Shows members how they’re connected to
Use this large, front-and-center image to capture the
your company by displaying employees, sorted by
attention of your audience and showcase your
relationship to the member.
employment brand.
• Where Employees Come From: Provides potential
Editing: In the Edit view, click “Edit Image” and candidates with unique insights and helps them get a
“Upload Photo.” Make adjustments by dragging and sense of your “company DNA” by showing top
resizing the yellow rectangle. When you’re satisfied, former employers of current employees.
click “Save Photo.” (Optional: specify a URL to make
• Page Statistics: Gives your company access to stats
image clickable and link to other assets)
and insights on who’s visiting your Career Page. To
2. Tagline and Subheading view, click the “Page Statistics” tab and filter by
“Careers.” This is viewable only by your company’s
Communicate the heart of your branding message admins.
clearly with a succinct and prominent headline.
Tip: Aim to make an impression with a memorable and
to-the-point tagline
3. About the Company
Create custom content to reinforce your branding
message through text, a video or image, and
helpful links.
4. Employee Spotlight
Employees can be powerful advocates for your
company. This section allows you to share up to two
employee testimonials.
Tip: Select employees who have a LinkedIn profile
picture to make a stronger impression

3. Targeted Segments Audience Targeting Options
Career Page audience targeting is quite sophisticated
(Gold and Platinum Pages Only) and based on the same targeting used by LinkedIn Ads.
Targeted Audiences allow you to tailor all of your You can refine the desired audience for a segment based
messaging to the viewer based on their LinkedIn profile on five dimensions: Company Size, Job Function,
by creating separate versions of the pages for different Industry, Seniority, and Geography.
audience groups. The Gold Career Page allows up to 5
targeted segments (including the default), and the Tips:
Platinum Career Page allows up to 30 segments. • Make sure to select all relevant parameters. For
example, in the “Medical” industry category, nurses
Each targeted segment is effectively an additional copy may fall under the subcategories “Hospitals & Health
of the LCP, with its own targeting rules and its own set Care,” “Medical Practice,” and “Health, Wellness,
of customizable content. All of the customizable content and Fitness.”
on LinkedIn Career Pages can be tailored to specific • Check that your segments are not too narrow. As you
audiences in this manner. refine your targeting selections, you’ll see the
approximate size of the target audience at the
To begin, click on “+New Audience” in the page bottom of the dialog box.
management section of the edit view. When you create
a new targeted segment, content will automatically be Once you have finalized the audience characteristics, click
copied from your default Career Page to provide a “Save and Exit.”
starting point.
Once you save an audience setting, it will appear at the
top of the Edit page.
From this page, you can:
• Edita particular segment by clicking that segment,
then editing content just as you did with the Default
page
• Change targeting settings, by clicking “Settings”>
”Edit Audience Targeting”
• Remove a targeted segment, by clicking “Settings”>
”Delete”

4. Helpful Tips
Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as
possible. We have found that when members have a great experience, companies win, and a little thought goes
a long way. Here are some tips to help guide your content creation:
Answer the important questions
Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to
jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action
(follow, apply, or learn more).
• If
you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize
the effectiveness of different Career Page versions with specific messaging and content.
Make every word count
Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a
few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest.
Help them to really picture it
A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience.
Think about the message you want to convey, and how to best represent your employment brand. Get creative!
Post a wide range of jobs
One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure
to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles
relevant to them.
Maximize engagement with Targeted Updates
With Targeted Updates you can select specific audiences (within your followers) to receive your company
updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly
matters to them.
Detailed Specs
Module Specifications
Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size
• Standard dimensions 974px by 240px (min height 125px, max height 240px)
Tagline & Subheading • Tagline can contain up to 70 characters
• Subheading can contain up to 100 characters
About the Company • Customizable title at top left can contain up to 65 characters
• Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable
using cropping tool
• Text – Can contain up to 500 characters
• Company Links – up to 5 URLs
Employee Spotlight • Quotation text up to 200 characters per employee
• Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the
page administrator at the time of editing)
Additional Information • Same specifications as “About the Company” above
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