Say hello to the new company pages
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The document introduces upcoming changes to LinkedIn Company Pages that will provide businesses with an easier way to establish their presence and engage audiences on LinkedIn. Key updates include a redesigned user interface with features like inline editing, enhanced analytics dashboards, and tools for companies to share their culture and values through employee stories and media on their pages. Admins will be able to manage these new page customization options and transition to the new design automatically in October.
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Say hello to the new company pages
- 1. Say hello to the new Reps: for high-resolution screenshots, please download this deck directly from Box and send to your customer.
- 2. INTRODUCING THE NEW LinkedIn Company Pages 2 For businesses, relationships matter more than ever. Using LinkedIn Company Pages, brands can now more easily establish their presence on LinkedIn and engage audiences that matter most to their business. Updated look-and-feel Making it much easier for you to tell your brand’s story A dedicated admin experience Easier editing and page management experience, including in-line editing Measure impact Redesigned analytics dashboard makes it easier to monitor page engagement and improve performance
- 3. will help members conveniently discover and engage with brands New layout 3 See full screenshot Cover image Company tagline Once the new design goes live (in October), you can get a head start by updating your company logo, and adding a tagline and cover photo. https://lnkd.in/bMsd8cR
- 4. will get the same design enhancement as Company Pages LinkedIn Showcase Pages 4
- 5. 5 Dedicated admin experience makes it easier to edit and manage the Company Page You can now preview changes before publishing “Updates” now has its own tab in the admin view New in-line edit experience
- 6. 6 Admins will be able to toggle back and forth between the new and old admin experience until late October Changes made in either admin view will be reflected in both the old and the new pages
- 7. helps admins find most important features More intuitive navigation 7 Easily toggle between viewing updates you’ve posted to your page and Direct Sponsored Content* More options to manage your posts * To learn more about Direct Sponsored Content, visit our LinkedIn Help Center.
- 8. 8 Admins can also manage their Career Pages* in the same Admin view * LinkedIn Career Pages is a paid product. To learn more, visit our LinkedIn Help Center.
- 9. which offer members a single gateway to learn more about a brand Career Page* customers gain Jobs and Life tabs, 9 The “Life” tab makes it easy for companies to share a preview of life at their company, including employee- written articles and photos. The “Jobs” tab gives candidates personalized insights and job recommendations. * LinkedIn Career Pages is a paid product. To learn more, visit our LinkedIn Help Center.
- 10. to communicate company mission and values Admins can customize the Life tab 10 Visuals that align with the brand LinkedIn’s hero image for each targeted audience view has consistent photography style & branding. Identify your strategy Since custom modules are so flexible, think about your goals and how these custom modules can help you achieve your goals. Balance customization with consistency LinkedIn chose to use 2 out of the 3 custom modules to communicate company culture. They appear in every targeted audience view. Hero image has consistent branding Custom modules on company culture and diversity appear in every targeted view Links to videos and blog posts re-inforce culture and values
- 11. 11 Admins can also curate employee content in the Life tab Personalization at scale Make each targeted audience view more colorful with employee photos and articles specific to each audience. What work life is really like Position your employees as thought leaders Call for content Ask employees to share their work life. LinkedIn partnered with internal communications to send emails, post articles on the company intranet, and make announcements during all-hands.
- 12. measure impact and optimize page performance Enhanced analytics dashboard 12 Data on followers, updates, and page traffic will be exportable by custom date range See full screenshot https://lnkd.in/buEMb4t
- 13. As a Company Page Admin, what do I need to do? 13 In October, we’ll automatically move all of your existing page content over to the new design. In October, once we’ve upgraded your page to the new design, you may add a tagline and cover photo to your page. Also take this chance to ensure that the company logo you’ve uploaded is up-to-date and high resolution. You can upload a new logo at any time.
Editor's Notes
- The Jobs tab and Life tab is available only for customers who purchase the LinkedIn Careers Page
- LinkedIn Career Pages are a paid product.
- Personalization is a great way to communicate the right roles to the right candidate, but we know it can be daunting to personalize every experience. LinkedIn balanced personalization with consistent messaging and modules, particularly in telling an authentic story about the brand, culture and values. Here’s how they did it: <Click 1st animation> First, for the hero image, LinkedIn chose to use photography that shows life at work and the people behind the company. Talent is the #1 priority for the company, so the photo they chose represents that photo. Also, the photography style and treatment is consistent with the overall LinkedIn branding. When you think about your hero image or video, think about how it will align with your mission and values, ensure it’s consistent with the visual tone of your brand. <Click 2nd animation> Second, they used the custom modules to communicate their employee value prop, specifically company culture and the value of diversity. Every member sees these two modules, so it’s a consistent message across all potential candidates. The also wrote each module using the same brand voice and tone. Finally, they include links to videos and blog posts that support each EVP.
- We did a recent survey asking candidates what they do as they search for a new job. 1 in 4 said that they talk to employees about the job and culture. Nothing is more authentic that hearing straight from the horse’s mouth what it’s like to work there. Now, you have the opportunity to curate your employee’s LinkedIn content and share their perspectives on your Career Page. Here’s what LinkedIn did: <Click 1st animation> First, they made their pages more colorful by selecting photos from their employees and placing them in the company photos section. They chose image that show the culture, employee dynamics and perks/benefits. <Click 2nd animation> Second, they pulled posts that employees have published on LinkedIn, and selected their favorite to feature on the page. The posts could be about lessons learned on the job, pivotal moments in their career or overall thoughts on their industry or expertise. Position your employees as thought leaders, and you can attract fellow visionary talent. <Click 3rd animation> Of course, you have to get your employees writing in order to feature their content. That’s why the employer branding team partnered with their internal communications team to encourage employees to share their work life on LinkedIn. They sent emails, made announcement during all-hands telling employees if they want their 15 seconds of fame on the Career Page to email their post to be considered.
- LinkedIn Career Pages are a paid product.