LinkedIn is a powerful platform for recruitment. This document provides 10 tips for recruitment firms to optimize their LinkedIn presence and connections, including completing profiles, leveraging colleagues' profiles, making engaging status updates, building a following on the company page, following other companies, listing services, gaining industry insights, creating polls to gain market insights, and using the LinkedIn mobile apps.

1. Talent Solutions
Top 10 LinkedIn Tips for Recruitment Firms
LinkedIn is a powerful platform for recruitment professionals to build connections
with potential candidates and clients alike. Follow these ten key tips to optimize your
presence on LinkedIn and make the most of the world's largest professional network.
1. It all starts with your profile 3. Make your status updates come to life
Your profile is your first opportunity to build your personal Your status updates are a fantastic opportunity to share
brand as a recruiting professional. Some tips: information virally. You can advertise open placements and
ask your network to pass on leads, or share tips on job
• Your picture is a must: It makes your profile more human,
seeking or recruitment trends to position yourself as an expert.
and you more accessible.
• Get creative with your headline: Tell people what you
stand for. Your headline will show up in search results, so 4. Build a following
make someone want to click on it.
Make sure your firm has a Company Page on LinkedIn (if not,
• Feature recommendations: Ask for recommendations from
you can create one with a few clicks) - this is your firm's home
your colleagues, clients, and people you’ve placed.
on LinkedIn. You can add a logo, banner, and company
• Include links: Link to your firm’s website, LinkedIn description to differentiate yourself from your competition.
Company Page, blog and Twitter feed - anywhere potential
clients or candidates can go for more information. Once you have a Company Page, LinkedIn members can
• Give your pitch: Your summary should articulate why follow you. Include a link to your Company Page on your
you’re a trusted partner. Think BRAND, not resume. profile and in your status updates (as well as those of your
colleagues), and add the Company Follow button to your
company website via our free API to grow your follower base.
Jamie Smith Then, you can engage your followers with status updates from
Connecting talent with opportunity
San Francisco Bay Area Staffing and Recruiting your Company Page – you can even target your status to
Current Alpha Recruitment, Inc.
followers by their industry, function, geography, and more.
Previous Rivers Recruitment Our research shows that 70% of followers on LinkedIn are
Education University of Southern California
interested in learning more about relevant job opportunities
Send a message 421 from companies they follow – so don't hesitate to get the
connections
word out about open placements via your company status.
www.linkedin.com/in/jamiesmith Contact Info
5. Follow others
2. Leverage your colleagues’ profiles, too Follow companies in the industries that you work closely
with, or companies you want to build a relationship with, to
Your firm's employees are a key entry point to your
get the inside track on their hiring trends. You'll get updates
organization on LinkedIn. Driving social networking adoption
on those companies' new hires, new job opportunities, and
within your organization can boost awareness of your firm, as
so on – great intel for building and maintaining relationships
well as traffic to your Company Page and any jobs you post
with clients and potential clients.
on LinkedIn. Circulate tips on how your colleagues can build
great profiles, and encourage them to share status updates or
open placements with their connections.

2. 6. Build credibility with the Services tab 9. Get involved in LinkedIn Groups
List your services on this tab of your Company Page – this is There are more than 1.5 million groups on LinkedIn! Here's
a great place to add more detail for clients and candidates, how we recommend you leverage them:
and another way to differentiate your firm from the • Join many: Join recruiting groups or others that are
competition. Ask your clients and people you've placed to relevant to your key talent pools. They'll help you keep
recommend you: recommendations for your firm build your finger on the pulse of the market.
instant credibility for the work you do.
• Participate in a few: Get involved in a few select groups
to brand yourself as an expert. Post thoughtful questions,
articles the group might like, and unbiased responses to
7. Get to know LinkedIn Today conversations.
LinkedIn Today delivers the day's top news, tailored to you • Run one: Create a group about your firm, industry, or key
based on what your connections and industry peers are functional areas to drive your company brand, build
reading and sharing. Follow the Careers & Recruiting page, pipeline, and even source. And don't forget to promote
as well as Today's pages for the roles and industries relevant and drive traffic to your group - link to it from your LinkedIn
to your business, to get up to speed on what's most Company Page, and encourage others to do the same in
important to you. You can also share articles from LinkedIn their status updates.
Today via your personal and company status updates to
build your status as an industry expert.
10. Go mobile
LinkedIn has mobile apps for iPhone, BlackBerry, Android,
8. Create a poll on LinkedIn Windows, and iPad. Download and use our mobile apps to
Creating a poll is a great way to gain insight on your industry access key LinkedIn features on the go: your network's
and your talent market. And it's as easy as filling out a quick status updates, inMails, Groups and more.
form. Share it in your status update, in Groups, and on
Twitter – this will help your poll go viral and boost your Check out CardMunch, too – our app that lets you take a
response rate. picture of a business card and immediately converts it
into a LinkedIn contact, saving you time in building your
online network.
Does a recruiter approaching you unsolicited on LinkedIn bother you?
By David Cunne Business Manager at Hays Banking • 13918 votes • 1515 comments
Bonus tip: Keep in touch!
Yes, if they are not connected 515 (4%)
For more tips and best practices: talent.linkedin.com
No, this does not bother me at all 6498 (47%) On Twitter: @hireonlinkedin
No, if the roles are relevant to me 6660 (48%)
No, if the recruiter is a connection 245 (2%)
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