LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to share information about the company, employees, jobs, and audiences. Tips are provided to make the page engaging for candidates by answering important questions, using visuals, and maximizing content and jobs posted.
The document provides guidance for migrating a company's LinkedIn Career Page to a new design by October 31st. Key changes include shortened character limits for company overview and employee testimonials, a new banner size, and streamlined modules. Administrators are instructed to upgrade their page, check content fits the new formats, and download and re-upload their banner. Targeted audiences on premium pages also need individual migration.
This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
LinkedIn Career Pages allow companies to promote their employer brand and showcase jobs to passive jobseekers. There are three tiers - Silver ($10k) allows one page for all audiences with no ads. Gold ($30k) includes customizing for up to 4 audiences plus 600k ad impressions. Platinum ($70k) provides customization for up to 29 audiences and 1.5 million ad impressions, giving the highest media value and visibility.
This document discusses Company Pages on LinkedIn, which allow companies to create a profile and engage with the millions of professionals following companies on LinkedIn. Key points:
- Company Pages provide an opportunity for companies to speak to professionals through recommendations, testimonials, and insights into company culture and employees.
- Pages allow companies to showcase products and services, promote their employment brand, and benefit from positive word-of-mouth recommendations that can spread virally.
- Companies can gain insights into who is interested in them from the analytics available on their Company Page.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
The document discusses LinkedIn Career Pages and the benefits they provide to companies. It notes that Career Pages allow companies to excite candidates about opportunities, increase awareness of hiring and company culture, and boost the likelihood candidates will take action. Career Pages serve as the hub of a company's employer brand on LinkedIn by connecting profiles, jobs, recruitment ads, and the company page. Enhanced Career Pages offer targeting capabilities including custom views and recruitment ads to deliver customized experiences and drive traffic to the page.
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
The document provides guidance for migrating a company's LinkedIn Career Page to a new design by October 31st. Key changes include shortened character limits for company overview and employee testimonials, a new banner size, and streamlined modules. Administrators are instructed to upgrade their page, check content fits the new formats, and download and re-upload their banner. Targeted audiences on premium pages also need individual migration.
This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
LinkedIn Career Pages allow companies to promote their employer brand and showcase jobs to passive jobseekers. There are three tiers - Silver ($10k) allows one page for all audiences with no ads. Gold ($30k) includes customizing for up to 4 audiences plus 600k ad impressions. Platinum ($70k) provides customization for up to 29 audiences and 1.5 million ad impressions, giving the highest media value and visibility.
This document discusses Company Pages on LinkedIn, which allow companies to create a profile and engage with the millions of professionals following companies on LinkedIn. Key points:
- Company Pages provide an opportunity for companies to speak to professionals through recommendations, testimonials, and insights into company culture and employees.
- Pages allow companies to showcase products and services, promote their employment brand, and benefit from positive word-of-mouth recommendations that can spread virally.
- Companies can gain insights into who is interested in them from the analytics available on their Company Page.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
The document discusses LinkedIn Career Pages and the benefits they provide to companies. It notes that Career Pages allow companies to excite candidates about opportunities, increase awareness of hiring and company culture, and boost the likelihood candidates will take action. Career Pages serve as the hub of a company's employer brand on LinkedIn by connecting profiles, jobs, recruitment ads, and the company page. Enhanced Career Pages offer targeting capabilities including custom views and recruitment ads to deliver customized experiences and drive traffic to the page.
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
LinkedIn Tips for the Social Marketer CheatsheetMohamed Mahdy
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
The document provides tips and strategies for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends posting regularly on the page to build followers. Additionally, it describes using showcase pages, company career pages, and LinkedIn advertising options like self-serve ads and partner solutions. The document advises optimizing ads through techniques like targeting, content refreshing, and A/B testing. It also discusses publishing content on LinkedIn Pulse and engaging with groups.
Information Requirement to commence web design and development:butest
This document contains a 12-page survey for clients to provide requirements for a new web design project. It requests general company information, goals for the site, details on content and functionality, interface preferences, and plans for marketing and updates. Completing the survey will help the web design firm understand the client's vision to develop a design specification.
Website is your Online Store that aids you in enhancing various aspects of your business. It is the face of your online presence.
Having a good website is the starting point of conducting your business as it can aid you to handle all aspects
This document provides instructions for using the Fast Pitch networking website. It discusses why professionals use Fast Pitch for networking and marketing. It outlines how to create an effective profile, search for connections, and leverage the site's features to promote your business through posts, events, blogs and more. The goal is to help members actively use Fast Pitch to generate new business opportunities both online and offline.
Targeted recruitment ads on LinkedIn allow companies to engage passive candidates, increase awareness of job opportunities, and attract qualified applicants. There are several types of targeted ads including standard display ads, Jobs For You ads, and Picture Yourself ads. Standard ads allow companies to choose their target audience based on demographics and job characteristics. Jobs For You ads push open jobs across the LinkedIn network. Picture Yourself ads use engaging content to build talent pipelines and drive applications. Advertisers work with LinkedIn representatives to complete a targeting form that specifies the intended audience before ads are approved and launched.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
This document provides information on setting up a LinkedIn Career Page to help recruit candidates and position a company as an employer of choice. A Career Page allows companies to showcase job opportunities, company culture through videos and employee spotlights, and dynamically tailor content for different candidate profiles. There are three tiers - Silver, Gold, and Platinum - that differ in features like analytics, targeted audiences, and advertising capabilities. Maintaining a Career Page and enabling professionals to follow the company helps educate both active and passive candidates about the company.
LinkedIn is updating profile pages to feature larger photos and emphasize the summary section. Users should optimize their profiles by using professional headshots, writing robust summaries with relevant keywords, and sharing content through the new gallery feature which allows adding files from services like Box.
LinkedIn is a powerful platform for recruitment. This document provides 10 tips for recruitment firms to optimize their LinkedIn presence and connections, including completing profiles, leveraging colleagues' profiles, making engaging status updates, building a following on the company page, following other companies, listing services, gaining industry insights, creating polls to gain market insights, and using the LinkedIn mobile apps.
The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.
Getting Started with LinkedIn Career PagesDaorong Lin
Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
The document introduces upcoming changes to LinkedIn Company Pages that will provide businesses with an easier way to establish their presence and engage audiences on LinkedIn. Key updates include a redesigned user interface with features like inline editing, enhanced analytics dashboards, and tools for companies to share their culture and values through employee stories and media on their pages. Admins will be able to manage these new page customization options and transition to the new design automatically in October.
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
The document provides an overview of how LinkedIn can be used for professional networking and job searching. It discusses how companies use LinkedIn to find qualified candidates, both active and passive job seekers. The key benefits of LinkedIn include being able to efficiently search for contacts from current and former jobs, build industry connections, find new career opportunities, and access recommendations. The document then provides tips on creating an optimized LinkedIn profile, engaging with groups, and utilizing the various LinkedIn tools and features to facilitate career development and job searching.
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
LinkedIn Tips for the Social Marketer CheatsheetMohamed Mahdy
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
The document provides tips and strategies for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends posting regularly on the page to build followers. Additionally, it describes using showcase pages, company career pages, and LinkedIn advertising options like self-serve ads and partner solutions. The document advises optimizing ads through techniques like targeting, content refreshing, and A/B testing. It also discusses publishing content on LinkedIn Pulse and engaging with groups.
Information Requirement to commence web design and development:butest
This document contains a 12-page survey for clients to provide requirements for a new web design project. It requests general company information, goals for the site, details on content and functionality, interface preferences, and plans for marketing and updates. Completing the survey will help the web design firm understand the client's vision to develop a design specification.
Website is your Online Store that aids you in enhancing various aspects of your business. It is the face of your online presence.
Having a good website is the starting point of conducting your business as it can aid you to handle all aspects
This document provides instructions for using the Fast Pitch networking website. It discusses why professionals use Fast Pitch for networking and marketing. It outlines how to create an effective profile, search for connections, and leverage the site's features to promote your business through posts, events, blogs and more. The goal is to help members actively use Fast Pitch to generate new business opportunities both online and offline.
Targeted recruitment ads on LinkedIn allow companies to engage passive candidates, increase awareness of job opportunities, and attract qualified applicants. There are several types of targeted ads including standard display ads, Jobs For You ads, and Picture Yourself ads. Standard ads allow companies to choose their target audience based on demographics and job characteristics. Jobs For You ads push open jobs across the LinkedIn network. Picture Yourself ads use engaging content to build talent pipelines and drive applications. Advertisers work with LinkedIn representatives to complete a targeting form that specifies the intended audience before ads are approved and launched.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
This document provides information on setting up a LinkedIn Career Page to help recruit candidates and position a company as an employer of choice. A Career Page allows companies to showcase job opportunities, company culture through videos and employee spotlights, and dynamically tailor content for different candidate profiles. There are three tiers - Silver, Gold, and Platinum - that differ in features like analytics, targeted audiences, and advertising capabilities. Maintaining a Career Page and enabling professionals to follow the company helps educate both active and passive candidates about the company.
LinkedIn is updating profile pages to feature larger photos and emphasize the summary section. Users should optimize their profiles by using professional headshots, writing robust summaries with relevant keywords, and sharing content through the new gallery feature which allows adding files from services like Box.
LinkedIn is a powerful platform for recruitment. This document provides 10 tips for recruitment firms to optimize their LinkedIn presence and connections, including completing profiles, leveraging colleagues' profiles, making engaging status updates, building a following on the company page, following other companies, listing services, gaining industry insights, creating polls to gain market insights, and using the LinkedIn mobile apps.
The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.
Getting Started with LinkedIn Career PagesDaorong Lin
Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
The document introduces upcoming changes to LinkedIn Company Pages that will provide businesses with an easier way to establish their presence and engage audiences on LinkedIn. Key updates include a redesigned user interface with features like inline editing, enhanced analytics dashboards, and tools for companies to share their culture and values through employee stories and media on their pages. Admins will be able to manage these new page customization options and transition to the new design automatically in October.
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
The document provides an overview of how LinkedIn can be used for professional networking and job searching. It discusses how companies use LinkedIn to find qualified candidates, both active and passive job seekers. The key benefits of LinkedIn include being able to efficiently search for contacts from current and former jobs, build industry connections, find new career opportunities, and access recommendations. The document then provides tips on creating an optimized LinkedIn profile, engaging with groups, and utilizing the various LinkedIn tools and features to facilitate career development and job searching.
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
The document provides guidance on using LinkedIn Pages to promote brands and engage with customers. It discusses the different types of Pages (standard Pages, Showcase Pages, and Affiliated Pages), and how to create and manage a Page. It also provides tips on building a content strategy, creating engaging posts, targeting audiences, and analyzing page performance metrics. The overall goal of the document is to help marketers make the most of their LinkedIn Page to build their brand and engage with customers.
The document provides tips for optimizing your LinkedIn profile, including using relevant keywords in your header, profile photo, summary, skills, experiences, and groups to improve searchability. It recommends customizing links, joining relevant industry groups, and managing privacy settings. The goal is to establish yourself as a specialist within your field and engage your target audience to build business opportunities through your LinkedIn presence.
This presentation by Murtaza Vahanvaty will assist you in enhancing your professional presence online. Learn how to make your online profile more searchable and effective with the help of this presentation.
Two LinkedIn Career Pages experts will walk you through the newest and most exciting features of LinkedIn Career Pages—providing you a deeper look into how the features work and tips on how you can build a page that attracts the talent you’re looking for.
To learn more about the next generation of LinkedIn Career Pages: http://bit.ly/2cIrR5x
Interesting document about putting up your profile on LinkedinHubert Van de Vyver
The document provides tips for optimizing a LinkedIn profile, including using relevant keywords throughout, adding a professional photo and complete contact information, customizing website links, writing a compelling summary that tells one's career story, listing relevant skills and getting endorsements, reordering sections for optimal flow, joining relevant groups, and managing privacy and notification settings. The goal is to build an engaging profile that helps a user stand out from the 350+ new members who join every second, build their professional reputation and network, and find jobs or business opportunities.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
Leveraging LinkedIn to Get Yourself Noticed (1/2013)Andrew Davis
LinkedIn is underutilized. It's an amazingly powerful tool for professional networking. Once you master it, the right kinds of opportunities manifest much more readily.
In this slide deck I cover what LinkedIn is, the essentials of the professional Profile, and how to tweak your account settings to restrict who can see what. I then focus on how to get yourself noticed. I conclude with several real-world scenarios -- specific to the audience I spend my days helping, namely technical content developers (tech writers, editors, trainers, and marcom writers) -- detailing how to use LinkedIn for best effect in different contexts.
Note that this presentation is supplemented by ~15 short articles and screenshots, available separately (and for free) from Andrew Davis at andrewd@contentrules.com.
Leveraging linked in to get yourself noticed (1/2013)Val Swisher
LinkedIn is underutilized. It's an amazingly powerful tool for professional networking. Once you master it, the right kinds of opportunities manifest much more readily.
In this slide deck, Andrew Davis covers what LinkedIn is, the essentials of the professional Profile, and how to tweak your account settings to restrict who can see what. He focuses on how to get yourself noticed. He concludes with several real-world scenarios -- specific to the audience Andrew spends his days helping, namely technical content developers (tech writers, editors, trainers, and marcom writers) -- detailing how to use LinkedIn for best effect in different contexts.
Note that this presentation is supplemented by ~15 short articles and screenshots, available separately (and for free) from Andrew at andrewd@contentrules.com.
How to Build a Powerful LinkedIn ProfileAlleli Aspili
Learn how to build a powerful and professional LinkedIn profile through this presentation made by Alleli Aspili, a Strategic Solutions Specialist in Infinit Outsourcing, Inc. (Infinit-O).
How to Optimize Your LinkedIn Profile (In-Depth Guide)DonnaNicoleBradley
Jobseekers like LinkedIn too because it’s one of the most effective ways to establish a presence online. Best of all, LinkedIn’s basic features are free for professionals like you.
A LinkedIn profile is a marketing piece. Your profile provides enough information to get people to connect with and contact you.
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Li getting startedcareerpages_2012_new
1. Recruiting Solutions
Getting Started with LinkedIn Career Pages
LinkedIn Career Pages (LCPs) are a great way to reach 3. Click ”Edit” to add or change your LinkedIn Career
the millions of professionals who use LinkedIn to Page content.
research and discover career opportunities. Career 4. When you’ve reviewed all your changes, click
Pages allow you to easily: “Publish.” Congratulations! Your LCP is now live,
• Showcase your employment brand and put your and can be seen by anyone on LinkedIn.
best foot forward to potential candidates
Once you’ve created your page, you can come back
• Createa personalized candidate experience with and edit the content as often as you like.
targeted recommendations and content
• Help candidates connect with your company by
following, applying, or finding more information
1. Banner (with optional link)
This guide will walk you through:
• Setting Up Your Page
• Page Features 2. Tagline & Subheading
• Targeted Audiences (Gold and Platinum pages)
• Helpful Tips People at the Company Recommended Jobs
• Detailed Specs
For additional questions, email LinkedIn Enterprise
3. About the Company
Support at lcshelp@linkedin.com.
Where Employees
You’ll be providing a great candidate experience in no Come From
time. Let’s get started! Company Status Updates
4. Employee Spotlight
Setting Up Your Page
5. Additional Information
Creating A New Page
To create a new page:
1. Go to your company page on LinkedIn:
a. Find your page via LinkedIn search, or enter a
URL of the form http://www.linkedin.com/
company/<companyName>/careers directly in
your browser.
b. If you don’t have a company page, go to
http://www.linkedin.com/companies, click “Add
a company,” and follow instructions.
2. Once on your Company page, click on the
“Careers” tab.
2. Editing and Administration 5. Additional Information
You can designate up to 25 administrators who can Use a second custom module (identical in layout to
edit your LinkedIn Career Page. The “Administrator” “About the Company”) to tell candidates what makes
role includes editing rights on all parts of your your company unique. Many customers use this
company’s LinkedIn Company Page, including module to provide additional differentiation—for
“Company Overview” and “Products & Services.” example, to highlight company culture, employee
benefits, or information specific to a member’s
To view the list of administrators or designate new location or job function.
ones, go to the Company Overview tab, click “Admin
Tools,” select “Edit” from the dropdown, and find the Tip: For Gold and Platinum pages, choose content for
section titled “Company Pages Admins.” each version that will really resonate with the
specified audience
Page Features LinkedIn-Generated Modules
This section contains a summary of the features The following modules are automatically generated by
available for Silver, Gold, & Platinum Career Pages. LinkedIn and help to provide a personalized
See the end of document for detailed specifications experience for visitors to your page. These modules
including character limits and image dimensions. do not require action on your part and are grayed-out
in the edit view.
Customizable Modules • Jobs:Displays personalized job recommendations to
The following modules enable you to deliver a each member, based on his or her profile and other
personalized message to your target audience. factors. Our data shows that jobs are the top area of
interest for visitors to LinkedIn Career Pages! Make
sure all of your positions are represented on LinkedIn.
1. Banner Image
• People: Shows members how they’re connected to
Use this large, front-and-center image to capture the
your company by displaying employees, sorted by
attention of your audience and showcase your
relationship to the member.
employment brand.
• Where Employees Come From: Provides potential
Editing: In the Edit view, click “Edit Image” and candidates with unique insights and helps them get a
“Upload Photo.” Make adjustments by dragging and sense of your “company DNA” by showing top
resizing the yellow rectangle. When you’re satisfied, former employers of current employees.
click “Save Photo.” (Optional: specify a URL to make
• Page Statistics: Gives your company access to stats
image clickable and link to other assets)
and insights on who’s visiting your Career Page. To
2. Tagline and Subheading view, click the “Page Statistics” tab and filter by
“Careers.” This is viewable only by your company’s
Communicate the heart of your branding message admins.
clearly with a succinct and prominent headline.
Tip: Aim to make an impression with a memorable and
to-the-point tagline
3. About the Company
Create custom content to reinforce your branding
message through text, a video or image, and
helpful links.
4. Employee Spotlight
Employees can be powerful advocates for your
company. This section allows you to share up to two
employee testimonials.
Tip: Select employees who have a LinkedIn profile
picture to make a stronger impression
3. Targeted Segments Audience Targeting Options
Career Page audience targeting is quite sophisticated
(Gold and Platinum Pages Only) and based on the same targeting used by LinkedIn Ads.
Targeted Audiences allow you to tailor all of your You can refine the desired audience for a segment based
messaging to the viewer based on their LinkedIn profile on five dimensions: Company Size, Job Function,
by creating separate versions of the pages for different Industry, Seniority, and Geography.
audience groups. The Gold Career Page allows up to 5
targeted segments (including the default), and the Tips:
Platinum Career Page allows up to 30 segments. • Make sure to select all relevant parameters. For
example, in the “Medical” industry category, nurses
Each targeted segment is effectively an additional copy may fall under the subcategories “Hospitals & Health
of the LCP, with its own targeting rules and its own set Care,” “Medical Practice,” and “Health, Wellness,
of customizable content. All of the customizable content and Fitness.”
on LinkedIn Career Pages can be tailored to specific • Check that your segments are not too narrow. As you
audiences in this manner. refine your targeting selections, you’ll see the
approximate size of the target audience at the
To begin, click on “+New Audience” in the page bottom of the dialog box.
management section of the edit view. When you create
a new targeted segment, content will automatically be Once you have finalized the audience characteristics, click
copied from your default Career Page to provide a “Save and Exit.”
starting point.
Once you save an audience setting, it will appear at the
top of the Edit page.
From this page, you can:
• Edita particular segment by clicking that segment,
then editing content just as you did with the Default
page
• Change targeting settings, by clicking “Settings”>
”Edit Audience Targeting”
• Remove a targeted segment, by clicking “Settings”>
”Delete”