2. What is an Article
Directory?
An article directory is a website
with collections of articles written
about different subjects.
Written by various authors
Free database where members
can submit information or articles
3. Pros of Using Article
Directory
Free
Generate Traffic to Website You
can submit your own article and
link your website.
Fill In Gaps on Your Own Site
4. Cons of Using Article
Directory
Hard to Find Well Written
Content
Finding relevant content
Finding articles that aren't overly
promotional
Everyone Thinks they’re a
Writer!
5. ARTICLE VS BLOG
Articles are longer than
blogs(700-several 1000 words)
Expectations are Higher
More credible than blog
7. Case Study (Pg. 125)
Shirley Slick, math educator used EzineArticles to
talk about the problems with the way math is being
taught in the US.
By publishing articles online, Slick has earned
Diamond-level status with EzineArticles, a top
honor on the website. She has gained credibility
and expert status by focusing on her own niche and
being consistent. She is now able to reach and
educate an audience not only in her city, others
cities and states across the country, thanks to
posting on article directories.
8. Components of a Good
Article
Really, really good title
Stays on Topic Throughout
Create content that people want
to read
9. Tips to Write a Catchy
Article Title
8 words of less
Catchy
Clear Message
Create Controversy
Sensationalism
Proves the benefit of Reading
10. Class Exercise
About 80% of what captures the attention of a
potential reader is a well written title. Your editor
asks you to make the following article title more
appealing to readers:
Crazy Mom Kills Her 5 Children, Throws Them
in the Back of The Car and Drives Off the
Bridge
You have 60 seconds to come up with a better title and
hand it to your editor.
11. White Papers
A white paper is an authoritative report or guide helping
readers understand an issue, solve a problem, or make a
decision.
Strictly Business
Marketing Document
Must be at least 6 pages in
length
All facts and figures
Example: Samsung Galaxy 3 White Paper
12. 9 Steps to Writing White
Paper (Industry Standard)
Assess Needs
Plan
Acquire Information
Organize Content
Design The Look and Feel
Write
Illustrate
Review and Revise
Publish!
13. E-Books
An e-book is an electronic version of a
printed book that can be read on a
computer or handheld device
designed specifically for this purpose.
14. Current Bestselling E-Books
Gone Girl by Gilliam Flynn
The Burning Room by Michael
Connelly
My Sister’s Grave by Robert
Dugoni
16. In what era was the first E-book
created?
A. 1940s
B. 1970s
C. 1960s
D. All of the above
17. 1st E-book Contenders
1971- Michael Hart is deemed the creator of the first
e-book by many publications.
1949- Ángela Ruiz Robles patented the first
electronic book, powered by compressed air. Her
intention was to decrease the number of books that
her pupils carried to the school.
1960s- Andres Van Dam headed a NSL project for
Stanford Research institute; Van Dam is generally
thought to have coined the term "electronic book”
because of the system they’ve created, and it was
established enough to use in an article title by 1985.
18. Benefit of E-book
Fast and Easy
Costs Little to Nothing to Publish an E-book
You can revise and update book at anytime
Gives you advantage when starting your career in
publishing books
Your book will actually be viewed
19. Disadvantages to E-book
No professional editing/formatting
Fewer sales
Makes up only less than 10% of book market
Lesser distribution or exposure
Self marketing
21. References
Barker, M., Barker, D., Bormann, N., & Neher, K.
(2008). Publishing Articles, White Papers, and E-Books.
In Social Media Marketing A Strategic
Approach (pp. 123-141). Cengage Learning.
Benefit of E-book http://www.get-your-message-out.
com/advantages-of-ebook-publishing.html
Pros and Cons of Article Directory
http://ezinearticles.com/?The-Pros-and-Cons-of-
Using-Articles-From-Free-Article-
Directories&id=5986053
Information First E-book
http://en.wikipedia.org/wiki/E-book
Free to sign up, free articles to use that would normally cost about $100 to pay writer..
Fill In Gaps on Your Own Site As an internet marketer, you can search for articles to put on your website. For example, you can use the information on a slow day, and use an article as filler.
Generate Traffic to Website: You can submit your own articles thru article directories and link your website. Good way to generate traffic to your own site with links.
A white paper is a techincal document that decribes how a techonology or product solves a particular book
As the book says, its not quite a marketing doc and not quite a techincal doc
Available for reader to review for purchasing an item
I Don’t expect anyone to being this anytime soon, but here is guideline for writing white paper
These steps can also be applied to writing ebooks as well as articles, but of course you’d tweek it work for that particular medium
What are some recent titles you guys have download on your e readers?
ADD AUDIO (Dating Game)
PLAY Hangman Or Something
all of the aove, theres actually stilla debate as to what is considered the first e-book. Everyone has their theory
