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Self Publishing - Web Based Author Tools by Lisa Sabin-Wilson


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Web based author tools - what works?

Presentation at Book Expo America 2011 for DIY , self-published authors find publishing tools on the web.

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Self Publishing - Web Based Author Tools by Lisa Sabin-Wilson

  1. 1. © Lisa Sabin-Wilson / BEA 2011 Web Based Author Tools – What Works? Cutting through the clutter, avoiding the pitfalls and navigating web based platforms that deliver the best and most trusted services for writers today. Contact / @LisaSabinWilson / Presented by: Lisa Sabin-Wilson Writing Tools that will help you write your content, keep track of ideas and keep your self on task and on deadline . Planning Writing fact or fiction, creating a course of action, organizing your Table of Contents and setting the stage for writing success is important! Publishing Where do you go to publish your book? Deciding between publishing an e-book or a print book and finding the tools and resources that will help you do both !
  2. 2. SOMETHING ABOUT Me Lisa Sabin-Wilson For more information please visit my website: www. lisasabin-wilson .com Contact c / @LisaSabinWilson / 1 I’ve written several books – every single on through Wiley Publishing, a large publishing house and my editor would rather I not consider self-publishing . I am working on it though! That’s why I’m here. Talking to you about self-publishing tools to help you make it easier, cost effective and successful! Lisa SabinWilson Book Expo America 2011
  3. 3. Self Publishing Resources Contact c / @LisaSabinWilson / 2 A Quick Peek Use online calendars that you can share with friends, family & colleagues. Organizing Online processors have come a long way over the years and there are some great options available to you. Writing photo If you’re having trouble sticking to a writing schedule, sign up for National Novel Writing Month. Writing on a Deadline photo A review of online companies who help you write, publish, print and sell your book. Publishing photo Offering print versions of your book can be somewhat expensive – prices vary among various online services. Printing photo Selling, distributing, syndicating and extending your book sales reach. Marketing Lisa SabinWilson Book Expo America 2011
  4. 4. <ul><li>Your Choice. Book size, price, artwork – it’s all your choice. </li></ul><ul><li>You call the shots. No editors telling you what you can and cannot write and how you should or should not write it. </li></ul><ul><li>You retain the rights to your book. It’s your book, always and forever. </li></ul><ul><li>You take home a bigger royalty – if your book sells. In theory, your royalties are bigger than what a publisher can offer, but that is only if your book actually sells. </li></ul><ul><li>You set your own timeline. No pushy deadlines from your editor – do it at your own pace, in most cases. </li></ul>WHY Self Publish? Why some writers choose the DIY route to writing books 3 Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  5. 5. <ul><li>Truth: The odds are against you. On average, a self-published book sells about 100-150 copies, while traditional publishers aim to publish thousands, self-publishing companies aim for hundreds . </li></ul><ul><li>Truth: Self Publishers don’t care if your book is successful. They say they do, but they really don’t. YOU HAVE TO MAKE THEM CARE . </li></ul><ul><li>Truth: Self Publishers make money from YOU, not your book. The gold is in the services they sell you, not from the books that you sell. </li></ul><ul><li>Truth: Self Publishing is a contact sport. Books don’t sell themselves and by self-publishing you are also self-marketing. You have to be a relentless self promoter of your work – no one is going to do it for you. Truth is, many large publishing houses don’t do your marketing for you, either. </li></ul><ul><li>Truth: Self Published books don’t get reviewed, on average It’s hard to get self-published books reviewed and reviews sell books . This will change, eventually – the world didn’t take Bloggers seriously at first either. </li></ul>WHY NOT Self Publish? Some ugly truths about self publishing – don’t say I didn’t warn you. 4 Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  6. 6. Get Organized and stay that way. <ul><li>When you do not have anyone (ie: an editor) pushing you to meet pre-defined deadlines, you have to be very conscious of your time . </li></ul><ul><li>Use online calendars like Google Calendar to plot your writing schedule – then SHARE your calendar with friends, family and colleagues to collaborate and sync your schedules. </li></ul><ul><li>Google Calendar’s helpful features: </li></ul><ul><ul><li>Pop up reminders </li></ul></ul><ul><ul><li>Share your calendar </li></ul></ul><ul><ul><li>Recurring events </li></ul></ul><ul><ul><li>Tasks </li></ul></ul><ul><ul><li>SMS & Email notification </li></ul></ul>5 Books don’t start making money … .until they are DONE . Available in your Google Account Sign up at Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  7. 7. Get Writing online. Now that you have made the commitment and you are actually writing – you need a word processor, first and foremost. There are several offline products that you can use right on your computer - - but in this world of connectivity , having access to online tools is something you will find VERY helpful, especially if you travel or work remotely. 6 Online word processors have come a long way, baby . Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  8. 8. Get Writing online. <ul><li>Create basic documents from scratch You can easily do all the formatting basics like bulleted lists, columns, tables, add images, fonts and more. </li></ul><ul><li>Upload files from your computer then edit them. Google Docs accepts DOC, XLS, ODT, ODS, RTF, CSV, PPT, XLS and more. </li></ul><ul><li>Share your documents with others This makes for an easy review process – particularly if you have someone copy editing your work. Share it online – they can access from ANY computer . </li></ul><ul><li>It’s free. …and it doesn’t get any better than that. </li></ul>7 Google Docs: Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  9. 9. Get Writing online. <ul><li>Easy online word processor Create. Connect. Collaborate . </li></ul><ul><li>Import/Export documents. Accepts DOC, XLS, ODT, ODS, RTF, CSV, PPT, XLS and more. </li></ul><ul><li>Sync with Microsoft Office Allows MS Office documents available on the web within your Zoho Writer account – then access from anywhere you have a computer and internet access . </li></ul><ul><li>It’s free . …and it doesn’t get any better than that. </li></ul>8 Zoho Writer: Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  10. 10. Uneccessary but fun . The entire month of November, a group of crazy writers, worldwide, gather online to write a 50,000 word novel in 30 days . If sticking to a dealine is NOT your cup of tea, maybe a little collaboration, support and networking would help - - NaNoWriMo brings together writers from all over with the same goal in mind. Think of it as a support group for writers and use it to kick start your writing project . If you’re really a masochist – try the 3 Day Novel Contest at: 9 National Novel Writing Month: Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011
  11. 11. Get Published online Contact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 11 <ul><li>Reviewing the different resources, we will explore 2 main areas: </li></ul><ul><li>Services and Features Trying to make sure the publishing service has the features, services and DIY tools you need for success, such as: </li></ul><ul><li>Pricing Structures and Packages The goal here is to NOT break your bank while still putting out a quality product. What do the publishing services offer and at what cost? </li></ul>Media Interactive CREATIVE SLOGAN GO HERE
  12. 12. Get Published online Contact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 12 <ul><li>Formatting Having your book in PDF format for generic eBooks is not enough, it needs to get formatted so it can be read on several different types of devices, sizes and text. Does the publisher convert your PDF files to ePub format? Services like and CreateSpace can do it for you. </li></ul><ul><li>Cover Design You can save on cost if you do your own cover design – but it has to match up with your publishers specifications. You may also want to consider having your cover professionally designed, as it is the first impression readers have of your book. Almost all the self-publishing services offer design services, as well. </li></ul><ul><li>ISBN An ISBN is a unique 13 digit number that serves as an international book recognition system and is required if you plan to sell your book through various and popular distribution channels. Almost all self-publishing services will obtain an ISBN on your behalf, costs vary. </li></ul>Items to consider Media Interactive CREATIVE SLOGAN GO HERE
  13. 13. Get Published online Contact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 12 <ul><li>Editorial Services Copyediting should not be ignored and many self-publishing services offer an array of copyediting services for you to take advantage of. Prices vary between $50 - $5,000, and more. Make your choice based on the level of copyediting services you think you will need for your book. </li></ul><ul><li>Marketing You are your book’s BEST promoter – beyond your own marketing efforts, many self-publishing services also offer marketing services that range from press releases to web site/blog design to social media marketing and review services. Take advantage of the services you need, at a cost you can afford. </li></ul>Items to consider Media Interactive CREATIVE SLOGAN GO HERE
  14. 14. Get Published online 14 : Contact c / @LisaSabinWilson / <ul><li>eBooks & Print Books </li></ul><ul><li>Publishing </li></ul><ul><li>Cover Design </li></ul><ul><li>Marketing Services </li></ul><ul><li>Free ISBN Number </li></ul>Lisa SabinWilson Book Expo America 2011
  15. 15. Get Published online 15 : Contact c / @LisaSabinWilson / Cost for print books? Cheapest option appears to be around $3.50 / book. Want to print 100 books? $350.00 Lisa SabinWilson Book Expo America 2011
  16. 16. Get Published online 16 : Contact c / @LisaSabinWilson / <ul><li>eBook Publishing </li></ul><ul><li>One-click publishing in iBookstore </li></ul><ul><li>“ Retail Ready” – ISBN assignment </li></ul><ul><li>Upload your file </li></ul><ul><li>Choose publishing options </li></ul><ul><li>Create a book cover </li></ul><ul><li>Publish & sell Authors with both print and ebook sell 30% more than authors with only print. </li></ul>Apple takes 30% commission on all sales in the iBookstore. If you sell your book for $9.99 – your revenue is actually $5.59 . Lisa SabinWilson Book Expo America 2011
  17. 17. Get Published online 17 Fast Pencil : Contact c / @LisaSabinWilson / Free book writing service you only pay when you publish , distribute and order copies of your book. Lisa SabinWilson Book Expo America 2011
  18. 18. Get Published online 18 Fast Pencil : Contact c / @LisaSabinWilson / <ul><li>Services include: </li></ul><ul><li>Publishing packages </li></ul><ul><li>Publishing services </li></ul><ul><li>What about pricing? everything is free until you publish and distribute: </li></ul><ul><li>DIY package is free </li></ul><ul><li>Other packages cost b/w $999 - $1,999 depending on the amount of services you purchase. </li></ul>Lisa SabinWilson Book Expo America 2011
  19. 19. Get Published online 19 Xlibris : Contact c / @LisaSabinWilson / Black & White or Full Color Book Printing Packages $499 – 14,999 Services include: Editorial, ISBN, Copyright registration, Cover design, choice of paper and binding Also eBook and Audio book formats available. Lisa SabinWilson Book Expo America 2011
  20. 20. Get Published online 20 CreateSpace : http://createspace Contact c / @LisaSabinWilson / service for authors, writers, musicians and filmmakers. Free sign up and account tools. No set up fees. Costs involve services such as editing, design, layout & marketing Lisa SabinWilson Book Expo America 2011
  21. 21. Get Published online 21 CreateSpace : http://createspace Contact c / @LisaSabinWilson / Basic Copyediting - $175 Advanced Copyediting - $190.00 PDF formatting– 169.00 – 300.00 Cover Design - $169 – 1,499.00 Marketing Services - $199 – 5,000 (Press release, review services, video book trailer, publicity kit, etc) Lisa SabinWilson Book Expo America 2011
  22. 22. Get Published online 22 CreateSpace : http://createspace Contact c / @LisaSabinWilson / Costs to publish on Create Space vary depending on book size, # of pages, color vs. b/w and any services you need. Basic set up is free. Package costs vary between $499 – 4,999.00 with a variety of services available to purchase as add on values. Lisa SabinWilson Book Expo America 2011
  23. 23. Get Published online 23 WordClay : Contact c / @LisaSabinWilson / DIY Publishing on your terms Sign up is free. Services include: Editorial, Design, Distribution, Marketing. ISBN and Channel Distribution costs $200. Lisa SabinWilson Book Expo America 2011
  24. 24. Get Published online 24 iUniverse : Contact c / @LisaSabinWilson / <ul><li>Package pricing from $599.00 – 4,199.00 </li></ul><ul><li>Package features include: </li></ul><ul><li>one on one support </li></ul><ul><li>non exclusive contracts </li></ul><ul><li>custom cover design </li></ul><ul><li>ISBN assignment </li></ul><ul><li>Social media tools </li></ul><ul><li>and more </li></ul>Lisa SabinWilson Book Expo America 2011
  25. 25. Your Published … now what? 25 Contact c / @LisaSabinWilson / Unless you’ve purchased specific marketing and promotional services through your publishing partner, you are on your own for marketing . Get a free blog on to start writing about your book and promote yourself. Hook into social media such as Facebook and Twitter to start spreading the word about your book. Lisa SabinWilson Book Expo America 2011
  26. 26. Find my slides, along with the resource talked about today at: Thank you for coming… Contact c / @LisaSabinWilson / Lisa SabinWilson Book Expo America 2011