My Self Assessment Essay

My Self Assessment Essay
Abstract
When examining your own personal assessment I found some interesting views of myself by
working through the Pearson Prentice Hall Self–Assessment Library. Some of the judgments
resulting from the tests have surprised me, while other results confirmed what I already suspected.
This assessment will examine and give some insight on who I am in the business world, how I work
with others in the realm of business, and life within my organization. I will also explain how the
Holy Spirit has worked in my life to transform my weakness into strengths to become a better
person, employee, and leader.
What about Me?
Personality Insights The Pearson Prentice Hall Self–Assessment Library online sites (Pearson
Education, Inc., 2008) ... Show more content on Helpwriting.net ...
I believe that this is a fair assessment of my abilities to make decisions when required to complete a
project. Ethical decision–making is imperative to good business practices and is a main focus at my
company. Dr. Fischer states in Lesson Two that the "ethical perspectives provides a framework of
values by which to make decisions for society" (Fischer, 2009). I believe that all organizations have
a code of ethics that accompany the businesses plan for achievement and success.
Working with Others
Communication, Leadership, Team, Power and Conflict Skills In any organization, working with
others is a necessity to accomplish its goals. Several factors must exist in order to reach the
expectation and include communication, leadership and team building skills. In the PowerPoint
Presentation, communication is defined as "the transference and understanding of meaning"(Stretch,
2009), which tells us that we must have a clear idea of what is expected and how we do the task. To
carry out the task at hand, effective teams are comprised of different skill sets. These are technical
expertise, problem solving and decision–making and interpersonal skills (Robbins & Judge, 2009, p
330). In the process of the team, power and conflict issues could occur. During these struggles,
effective communication and leadership take on the challenges of focusing the team and resolving
the issues to move forward.
Life in
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Thornton 's, A Premier Chocolatier Company
1. 1 Background
Thornton's, a premier chocolatier founded in the UK in 1911, is a High Street business operating
solely in the United Kingdom with a single product in its portfolio: gourmet chocolates. Today,
Thornton's has annual sales revenues of £221 million which are provided by 350 different cafes and
retail stores, consisting of over 200 franchises that offer products via the Internet, in–store, and mail
order. Thornton's is a publicly traded company on the London Stock Exchange, with a current stock
value of £99 per share (Bloomberg 2014). The company has, between 2012 and 2013, seen basically
flat sales (221M in 2013 and 222M in 2014), which is a problem for achieving growth for this High
Street firm. The company was, however, able ... Show more content on Helpwriting.net ...
Fortunately, Thornton's does not operate in a highly saturated competitive environment, competing
against such brands as Cadbury which are not targeted at the high resource consumer. After 103
years of operations, Thornton's has managed to create a brand that stands out among lower cost, less
quality chocolate products and has a reputation for superiority with many UK consumers.
Thornton's, with flat sales volumes, requires a strategy to achieve growth in a market where
consumption levels are not growing sufficiently. In the UK, Thornton's is in its maturity stage which
makes it difficult to achieve revenue growth without altering its existing business model and seeking
new markets. This report identifies opportunities for Thornton's PLC to enter the Chinese market as
a means of enhancing sales growth and improving the financial position of the firm.
1.1 Competitor analysis
The company's most significant competitor is Cadbury, a company that produces chocolate products
targeted at mass markets, but is also positioned in terms of quality. Cadbury is extremely adept in its
marketing competency, which has captured loyalty with many disparate consumer segments across
the world, including China. For decades, Cadbury has built a brand reputation that gives its products
a perception of high quality, sophistication, and fun. Cadbury utilises eye–catching advertisements
in China (and the UK) which manage to illustrate

A Positive Motivation Plan
A Positive Team Motivation Plan
Patrick Hall, Joyce Woodbury, William Leonardi
LDR 531
July 09, 2012
Eric Heard
A Positive Team Motivation Plan
In today's business world, each business organization has a diverse workforce and each worker has
specific motivations and emotions. An effective manager understands the challenges involved in
creating a workplace that combines the employees' motivations, satisfactions, and performance into
a cohesive and effective workforce. A manager must develop a plan encompassing the employees'
motivation, satisfaction, and performance. It is essential that the plan includes both the managers'
and employees' perceptions to ensure that all viewpoints are incorporated into the plan for positive
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The aggression shown by a Pioneer can be a negative leadership trait when dealing with
subordinates or other team members considered to be cautious or steady and the aggressiveness can
alienate other team members or employees. Joyce would be considered to be an interactive style
person who enjoys and emphasizes people, enjoys other people's approval, and is very trusting of
others. Her personality style works well in a dynamic, exciting group or team and has a short
attention span while working on a project.
If I were to manage or work with Joyce, I would need to be aware that even though both of our
personalities enjoy a faster pace within the workplace, Joyce will tend to emphasize relationships
whereas I will place a priority on goals (University of Phoenix, 2011).
The differences in emphasis will directly affect how we perceive the tasks and our motivations for
completing the task that may cause conflict between us. The DISC assessment is a great tool that
any manager can use to help identify his or her leadership style and motivations and can use the
information provided within the assessment to help identify reasons for conflict with other team
members or subordinates.
Understanding Emotions Understanding the emotions within a team is also an essential aspect of
being a leader and team member. Learning Team D members work well together even though we
have different personalities because the entire team has a high emotional intelligence

Business Analysis : Quartet Enterprises
Quartet Enterprises is a business primarily set up to import confectionary and whole sale product to
large and small chain stores and super markets around Australia. It consists of four partners with
equal equity commitments and entitlements. Our first product released in the market will be Stride
chewing gum a proven success in the United States of America.
Quartet Enterprises understands the local market is dominated by Wrigley products. We are
confident that our product features differentiate itself from its competitors which are almost
exclusively Wrigley produced. In the first financial year our strategy is to keep the overheard costs
low while striving for high sales revenue. We have devised certain strategies to penetrate strongly ...
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Our company values our employees and supports helping our team become the best in their
respective roles. Hiring quality individuals for the right job and the right time is paramount for our
success. Our commitment and steady investment in fostering the continual improvement in skills
and attitudes is critical to providing the premium service required. We recognise and value our team
and work to foster harmonious and strong morale and teamwork.
We aim to build loyalty and satisfaction in all we do to grow and continue to build the brand's
continual and long term success. We plan to operate in a conscious manner toward green initiatives
to build sustainability in all we do. To pay forward the company's success we wish to help the young
disadvantaged kids in communities across Australia and possibly abroad, get help in ways to
improve their lives with a percentage of our profits geared at initiatives towards this aim.
Honesty and Integrity are cornerstones to our business practises and beliefs. Also we strive to work
at being efficient and effective in our practises to minimise any environmental impacts. We hold
ourselves up to high ethical and moral standards. We wish to foster strong relationships with
suppliers and customers alike to develop a long term strategy geared toward vertical integration
from our supply chain networks.
2. Product
Stride is a brand of

Firstamerica Bank
Conflict on a Trading Floor
The case describes the ethical dilemma occurred in FirstAmerica Bank. The sales department of the
bank was preparing a 700 mln. USD loan contract for one of the bank's former client: Poseidon
Cruise Lines. Poseidon intended to order a large cruise ship for their fleet to a French shipyard,
which required a contract to be signed for five years and in French francs. This in turn raised
concerns in Poseidon management, related to the possible economic costs/losses related to dollar–
franc exchange transaction risks, since the cash flow of Poseidon was in dollars.
The contract elaboration was assigned to Linda, one of the top salespersons of the FirstAmerica
bank and the author of article, as an assistant to ... Show more content on Helpwriting.net ...
The economic dimension of the dilemma was that he feels responsible for his job duties and wants
to ensure good economic indicators for the bank, as well as they both will receive significant
bonuses based on the volume of contract. The ethical aspect of the dilemma was that the author
didn't like lying and values honesty and has a fear of negative consequences.
The alternatives that the author has are as follows: a) follow Linda and keep silence, b) speak with
Linda, but state the problem in terms of consequences, c) refuse to collaborate with Linda, d) inform
Poseidon on the problems, and e) inform higher level of management.
By following Linda and keeping silence the author can satisfy his prudential and economic concerns
but feel remorse and personal discrepancies in terms of personal ethics. Talking to Linda and stating
the problem in terms of consequences can produce positive impact for all dimensions of the problem
if she agrees and negative impact for all dimensions if she disagrees. By refusing to collaborate with
Linda, the author will satisfy his ethical concerns, but is risking losing his job and sacrificing
prudential and economic concerns. By informing Poseidon on deception the outcomes could be the
same as with previous alternative, as well as can face legal concerns in terms of information secrecy.
Informing higher level of management will produce a positive impact if the management agrees
with the arguments, or will produce

Case Study: The Kraft Acquisition Of Cadbury
Introduction
The Kraft acquisition of Cadbury is a shining example of a Multinational Company (MNC) growing
their international business through purchasing a foreign company. Both companies were already
well–established MNC's with a worldwide presence. Kraft recognised that their future growth would
need to come from emerging and developing markets. Acquiring Cadbury would allow them to
reach these markets and implement their strategy in the shortest possible time–frame.
In January 2010, Cadbury shareholders accepted an offer from Kraft to absorb the company. In this
case study the author aims to highlight the main reasons for the takeover, the process of negotiations
and finally, the outcome of the acquisition.
Kraft
Kraft Foods INC. is a United States corporation founded in 1923. Prior to the acquisition of
Cadbury, Kraft was the second largest food company in the world and had a presence in over 150
countries. A large proportion of Kraft's worldwide revenues came from just 11, well–known, well–
established brands – each brand drawing in over 1 billion US dollars in revenue each year. Most of
these revenues came from developed markets in North America (USA and ... Show more content on
Helpwriting.net ...
company with almost 200 years of heritage (founded in 1824). Unlike Kraft, Cadbury has
maintained a disciplined approach to their business and remained in the realm of their core market.
This focus on their core product market (chocolate and confectionary), has enabled them to refine
their business practices in order to produce a consistently high quality product, in a highly efficient
and cost effective manner. As a result of these efficiencies, Cadbury is one of the best performers
amongst their competitors, reporting gross margins of 45.6% (compare this with Kraft's gross
margin of 35%). Since Cadbury focused on doing one thing well (chocolate and confectionary), this
gave them the ability to penetrate emerging markets effectively (44% of Cadbury's revenue came
from emerging

Cadbury Scweppes Swot and Environments
NZ Chocolate and confectionary industry
7/31/2012
Assignment 1 Task 3
Annelize Vermeulen
Table of Contents NZ Chocolate and confectionary industry 3 Macro environments: 3 Political 3
Environmental 4 Social 6 Technological 7 Economic 7 Porters five forces 8 New Entrants: 9
Substitute: 9 Buyers: 10 Suppliers: 10 Rivalry: 11 Micro environments 12 Consumers: 12
Employees: 12 Suppliers: 13 Distributors, Retailers and wholesalers: 13 Transportation providers:
13 Shareholders and investors: 14 Government: 14 Media: 14 Sponsors and Charity organisations:
15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing
Cadbury Marvellous Creations Jelly ... Show more content on Helpwriting.net ...
It will also affect the sources from where manufacturers in the industry get their ingredients. If a
lower amount of cacao or sugar must be used according to legislation, Cadbury will be forced to buy
fewer amounts of these ingredients and thus affecting the farming industry. (abhishreshthaa, 2012) *
If taxes are to be increased by the government chocolates and confectionary than customer have to
pay more for it. * If some party such as congress comes into power than it will affect positively or
negatively depending on tax and norms. * If inflation rate increases than it will affect the farming
sector so dairy milk, cacao, sugar and other ingredient prices will also be affected. * Chocolate and
confectionary producers are subjected to comply with advertising, health regulations, food safety
and consumer and fairtrade legislations. Consumers may not be misled and falsely represented by
advertising on packaging. Chocolate and confectionary producers have to make sure that their labels
and advertising is compliant with the governments' requirements. Legal assistance can be obtained
to make sure all requirements are met. * Manufacturers have to comply with food labelling and
packaging legislations. All nutritional values must be visible on packaging. All allergies that may be
evoked when consuming of using a product must

Cadbury As A Company Of The Age Of Management
Cadbury
During class we discussed Cadburys approach on Corporate Social Responsibility (CSR). Visser,W.,
Hollender, J.(2011) describe "Cadbury as a prototypical company of the Age of Management". For a
long time, Cadbury derived is motivation to be involved in CSR from its founder John Cadbury. He
as a fellow of the Quakers was convinced that doing business should aim to solve social issues. His
philosophy became part of Cadbury and formed the base for their applied business ethics. Their
engagements impacted the business environment of the company. The former chief executive Todd
Stitzer is cited by Visser,W., Hollender, J.(2011) in 2008 explaining his high personal identification
with the company and their corporate spirit "I spent 27 years of my life at this company. I absolutely
love what it stands for and what it has done . . . the whole idea that 'doing good is good for
business".
In 2010 Cadbury was sold to the multinational food corporation which merged with Heinz later on
and is now operating under the name Mondelez. The takeover for $21,8 billion finally ending an
area of the Quaker ideology in the company. Mondelez is a multinational cooperation with a net
revenue of approximately $30 billion in 2015 (Mondelez, 2016). In their fact sheet of 2016 the
company explains further "About 85 percent of our annual revenue is generated in fast–growing
snacks categories, and nearly 75 percent of our sales come from outside of North America".
Shareholders are interested

Essay about Discrimination Model of Supervision
CASE STUDY
Supervision Case Study
Deirdre Cotter Garfield
Walden University
CASE STUDY The discrimination model of supervision developed by Bernard & Goodyear,
(1998) has three primary focus areas in training novice counselors these include use of intervention,
what the supervisee is doing in the session that is observable, conceptualization or how the session
work is being conducted and the level of understanding the supervisee has regarding client themes
and application of specific counseling session interventions, and personalization, the supervisors
own approach or method. This model embeds three essential supervisory roles, teacher, counselor
and consultant in providing effective supervision. The teacher's primary ... Show more content on
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Another approach to use in the teacher role would to initiate videotaping some sessions. Reviewing
his audiotape seems to elicit increased anxiety, by moving to videotaping a session the supervisor
could actually observe Michael in the counseling session and could reinforce skills used with the
client, build upon strengths and identify challenges to receive additional training in. Using videotape
allows for the review of nonverbal communication, client incongruence, or lack of synchrony
between the client and the supervisee to be recognized (Erford,2010). This supervision provides
increased focus for Michael to receive feedback on his approach while allowing review
systematically the delivery of services. Using the counselor role in supervision will provide an
opportunity to increase his competencies while also recognizing that Michael is at the beginning of
his clinical internship experience and his academic lens must now evolve into practical theoretical
applications and developing competencies. Assuring him will also be important to reduce his
verbalized insecurity, by exploring his affective insecurity and any defensive reactions, which may
interfere in his self awareness and growth as a counseling professional( Stenack & Dye,1982).
It is also important in this case to learn more about Michaels own personal and cultural experiences
and how

A Good Man is Hard to Find: The Power of Manipulation Essay
One tends to meet someone who seems to be in charge of everyone around him or her. The
grandmother in Flannery O'Conner's A Good Man is Hard to Find is an extraordinary, scheming
character that is extremely unrelenting in her actions to control people. On the contrary, she may
have been a person just trying to attempt to save her own life without trying to be controlling.
Maybe the fact that she was raised in a time when woman wore dresses to go out and never did
anything unlady–like, made her think that her way of thinking and acting was the only acceptable
behavior, even till the very moments before she was killed by the Misfit. The grandmother was
trying to change her killer's outlook on life and his position on holy grace and ... Show more content
on Helpwriting.net ...
She was a lady through and through, so much that "In case of an accident, anyone seeing her dead
on the highway would know at once that she was a lady." The irony of that quote is simply that it
becomes factual. Flannery O'Connor really paints a vivid picture of how self absorbed this character
is. The grandmother's personality might play a role in her self–proclaimed aristocrat outlook on
society but the way that she was raised probably had a much greater impact on the way she view
things as proper and right. Flannery O'Connor wrote A Good Man is Hard to Find in the 1946. From
this, readers can assume that the grandmother would have grown up before the time of the booming
1920's. After the 1920's, many women's outlook on what was proper and acceptable was drastically
changed. The grandmother saw this drastic change in the morality of the American Society, which
could have given her the idea that she was a more proper and sophisticated lady then the younger
people who had completely different views on what was deemed expectable. She was surrounded
with people that she was much older than her, which could have also given her the thought that she
was among the hierarchy. This is because of the time period that she was brought up, she may have
felt it necessary for her to teach other people the ways that to days younger people seemed to have
lost. One could see the influence that her

Scharffen Berger Chocolate Maker Case Study
Scharffen Berger Chocolate Maker Case Study The company Schaeffer Berger is a company
founded by Robert Steinberg and John Scharffenberger. The company specializes in producing the
high quality chocolate utilizing the finest cacao beans available. The company differentiated itself
from their several others competitors, by being one of the first to produce chocolates "From beans to
bar", meaning that Scharffen berger, unlike its rivals produced the chocolate by doing all the
processes in the chocolate production itself. Market The chocolate market is segmented into 2 main
categories, the mass market and the premium market. The mass market and premium market
represent respectively 75% and 25% of the whole market. Being a ... Show more content on
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The weekly capacity of our project is now 166,1935 (=capacity of the bottleneck) and when
compared with the initial one, when conche was the bottleneck with 94,08 bags, we can notice that
we achieved an increase of 72,1135 bags in our production. As the cost of the ball mill is 300.000€
and we know that the revenues created by the increasing on weekly capacity is the value of one
conche multiplied by 5*, which gives 30.000 x 5 = 150.000, we know that in case of buying the ball
mill, we'll just need two weeks to cover its cost. Recommendations We have some recommendations
to make to the company: * We find that could be very useful is to give some or even sell the waste
and non–utilized products

Essay about Porter's 5 Forces and Pest Analyses of Kraft...
Running head: ANALYSES FOR KRAFT FOODS
Porter's 5 forces and PEST analyses of Kraft Foods.
MGT 599 Module 2 SLP
ABSTRACT
This paper will show the various analyses of Porter's 5 Forces upon Kraft Foods as well as a PEST
analysis of external factors influencing the company.
Porter's 5 Forces are industry environments: 1. The threat of new entrants to the foods industry (low)
Online grocery shopping is proving to be a formidable threat. (Food Retailing Industry, 02/2/12) 2.
The bargaining power of suppliers (medium to high)
Agriculture has been impoverished by the U. S. drought in 2011–12 causing enormous loss of crops
and animals. This devastation has resulted in less supply and much ... Show more content on
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This has caused much negative public relations. The Cadbury debacle (Chellel, 5/23/11) also
tarnished Kraft's reputation. 2. Economic
Drought has caused raw products prices to rise. Unemployment has caused America's middle class
to shrink from 61% in 1971 to 51% in 2011 (Lempert, P 12/12) 3. Sociocultural
The demand for healthier foods and snacks will cause Kraft to examine methods to provide these.
The change of packaging and marketing will be necessary (Lempert, P. 12/12). 4. Technical
The impact of social networks such as Facebook and Twitter can have devastating effects on Kraft's
reputation (Lempert, P. 12/12). Customers have access to apps that direct them to online grocery
shopping and availability of similar products at lower prices.
Porter's 5 forces and PEST analyses of Kraft Foods In this paper, I will examine the effect of Porter's
5 forces upon Kraft Foods Industry. I will present sources to validate those effects and explain how
those sources are relevant. I will also present a PEST analysis using the information gleaned from
the previous sources. The references will be critiqued.
Porter's 5 forces Threat of New Entrants (low) Food Retailing Industry: Market Research Reports,
Statistics and Analysis http://www.reportlinker.com/ci02212/Food–Retailing.html. This site reports
new trends in the retail food industry. It brings the information down to the customer in the grocery
store

Case Study: Measuring Productivity In Cadbury
Operations Tour Productivity in Cadbury Measuring Productivity in Cadbury Productivity is defined
as a way to use the resources effectively, usually expressed as the ratio of output to input? It is
useful for tracking an operating unit performance overtime and judging the performance of an entire
industry. There are different types of productivity measures which can be determined as follows in
figure 1and figure 2 (Stevenson, W. 2012) Figure 1: Types of productivity measures Source:
Stevenson, W. (2012). Operations Management: Theory and Practice. McGraw–Hill. Figure 2:
Types of partial measures Source: Stevenson, W. (2012). Operations Management: Theory and
Practice. McGraw–Hill. For example the yearly sales for Cadbury is 5115000 and its employees is
42911 so its partial measure is 110.2. Its yearly output 5.5million and its standard price is 7 EGP.
The labor input is 8 hours.cost of labor 25 EGP .cost of material is 11 million .cost of overhead is 50
... Show more content on Helpwriting.net ...
for example, the company buy its inputs like nuts, the coca itself, milk, butter and eggs with low
cost and sell it with an imaginable good price. Once the chocolate bar is visualized in the market,
introduction stage starts. (Stark, 2016) Before introduction stage the company begins to think about
they will use technology in the proper way and how they the company integrates its capabilities of
manufacturing, then specifications developed where the price is put. for example, Cadbury bars are
cheaper than kinder bars. Introduction stage passes through prototyping which means testing the
chocolate bars for the first time by customers in order to see their responses and evaluate these
responses and this aims to build awareness about the chocolate

Starbucks Ice Cream
Page 1: Introduction Established markets generate intense competition during which new and
innovative marketing strategies are required and new and existing products are developed. As a
market develops, consumers become more experienced and discerning and look for more benefits
from the products they choose. Although some organisations ' products may appear unchanged at
this developed stage of a market, the more successful businesses re–work existing brands and
continue to develop new ones to meet changing consumer needs. The development of strong brands
has always been a feature of the confectionery market. Read more: ... Show more content on
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This is the snacking business. 'Held in the hand '. categories include: * Confectionery £4.9bn
(chocolate sector £3.4bn) * Biscuits £1.7bn * Snacks £1.2bn * Crisps £1.1bn * Ice Cream £0.8bn.
Snacking is said to reflect the fast pace and busy lifestyle of many people in the 1990s. It is fast,
convenient, easy and mess–free. The key snack consumers, 16–34 year olds, represent 37 per cent of
all snack buyers. Read more: http://businesscasestudies.co.uk/cadbury–schweppes/launching–a–
new–product–into–a–developed–market/the–snack–market.html#ixzz2TW6GaWPG Follow us:
@Thetimes100 on Twitter | thetimes100casestudies on Facebook Page 5: Market research Market
research is a process designed to link managers to consumers through information. It is used to
identify opportunities and make better informed decisions about products which have future market
potential. Market research has revealed that snacks play more of a functional role than one of pure
indulgence: they are often a meal substitute. Research also shows that successful snack brands in the
confectionery category tend to have more 'foody ' values and often contain ingredients such as
cereal, wafer, biscuits, peanuts and fruit to break up the chocolate delivery. Cadbury 's philosophy is
to continue as a driving force in the confectionery market, and thus constantly analyse its offerings
for consumers. The

Analysis “Godfather Death"
Engl 1302
Mr. Reho
Requirements for Paper 1
one of the following stories, analyzing a literary strategy or technique the author uses to make the
story more effective. Tie the use of the strategy or technique to one of the literary elements
mentioned in our book.
"A & P." Literature: An Introduction to Fiction, Poetry, Drama, and Writing. Ed. X.J. Kennedy and
Dana Gioia. 10th ed. New York: Pearson Longman, 2007. 16–20.
Grimm, Jakob and Wilhelm. "Godfather Death." Literature: An Introduction to Fiction, Poetry,
Drama, and Writing. Ed. X.J. Kennedy and Dana Gioia. 10th ed. New York: Pearson Longman,
2007. 12–13.
Hawthorne, Nathaniel. "Young Goodman Brown." Literature: An Introduction to Fiction, Poetry,
Drama, and Writing. Ed. ... Show more content on Helpwriting.net ...
Almost all stories have plots, and authors employ plots in many different ways. If you can show the
particular way in which an author makes use of plot to further his or her story, you have said
something substantial. We are interested in learning about the particular way that Hawthorne uses
colors and names as character symbols in "Young Goodman Brown," or the specific way that
Updike in "A & P " shows the world of the grocery store society as a way to enable Sammy 's
character to hopefully mature. Try to develop your discussion by focusing on a particular strategy
the author uses and what effect that strategy has on the reader. Why did the author choose this
particular strategy over other options that might have presented themselves? Does the strategy
enable the author to do anything? Are there any constraints in using the strategy?
5 summary is a brief retelling of the events of the story in your own wordsexegesis is an explanation
of the way the story works or what it means't just summarize a story. Discuss it!
6 "meaning" that the author wants to illustrate: it doesn't have to be as preachy as a moral or a
lesson. It can just be the point of the story or the dominant impression we take away from our
reading.
7

8 When you refer to the narrative of the story, use the present tense, as in the following: "Sammy
decides that he can no longer continue to work at the store." Don't write: "Sammy decided that he
could no longer

Cadbury
Contents
Introduction
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the
United Kingdom in 1905 and now consists of a number of different products. Every product in the
Dairy Milk line is made exclusively with milk chocolate. Cadbury 's Daily Milk has a range of
different flavours, all equally famous around the world. This case study relates to the topic of
advertising which we studied in class.
Cadbury is not only famous for the quality of their product, but also for their advertising. Since
2007, the date of birth of 'a glass and a half full production ', which is Cadbury 's own internal
production company, we talk a lot about the chocolate brand because of their ... Show more content
Since 2007 Cadbury have adopted a new advertising approach which many view as critical to both
the Cadbury Dairy Milk brand and the company. Cadbury decided not to focus on the chocolate in
their advertisements, but instead to focus on entertaining the public. This led to the creation of the
three memorable advertisements outlined above, "Gorilla", "Airport Trucks" and "Eyebrows". All
these advertisements incorporated the Cadbury trademark colour purple into the ads and displayed
the Cadbury Dairy Milk logo and slogan 'A Glass and a Half Full of Joy'. All the ads embraced the
popularity of viral advertising and used this very much to their advantage and were a huge hit on
YouTube and on social networking sites. They became a firm favourite among the online
community. They told the public nothing about Dairy Milk. Rather than using the chocolate as the
main focal point, Cadbury decided to use emotional appeals to attract the public's attention. Many in
the industry viewed this as a huge risk, but it is one that seems to have worked for Cadbury. These
three ads are very similar as they don't focus on the Cadbury bar they focus on entertaining the
viewer by their use of a gorilla, airport trucks and the two children moving their eyebrows. It's not
until the end of the ad that the Dairy Milk bar appears in each ad. They are all very catchy ads by

How Well Does The Hershey Company Interact And Adapt Socially
Milton S. Hershey founded the Hershey Company as Hershey Chocolate Company in 1894 by
opening a candy store in Lancaster, Pennsylvania. They manufacture food products, specifically
chocolate and other sugary things. It is one of the best known makers of chocolate candy in our era
and looks like it will continue to be for some time after that. So, to evaluate this company, the triple
bottom line standard will be used– social, environmental, and financial.
First, how well does the Hershey Company interact and adapt socially? The Hershey Company is a
founder of CocoaAction. This is a collaboration between chocolate companies and governments to
help communities in West Africa by building upon educational and community resources and
improve labor

Cadbury Chocolate
Cadbury Dairy Milk
Background:
Cadbury dominates the chocolate market in India with a 70% share of the market.
Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar
consumed.
The Task:
In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise.
The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet
eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass Ho jaye, Kuch Meetha
Ho jaye" captured the thought of celebrating a moment of delight with Dairy Milk * A campaign
was built around the idea of how "pappu" celebrated passing his exams with Dairy Milk
The Media: * A multi–media ... Show more content on Helpwriting.net ...
With variants such as Horlicks Lite, Mother's Horlicks and Junior Horlicks, the brand now caters to
the needs of the whole family. In 1992, the Horlicks brand also branched out into biscuits and earlier
this month launched Junior Horlicks biscuits for toddlers. The Horlicks brand alone contributes
almost 80 per cent to GSK's revenues.
The fact that GSK has two more milk beverages in the same market – Viva and Maltova – gives it a
firm grip on the market. According to Sen, Viva and Maltova are popular in select markets in areas
such as West Bengal and Tamil Nadu where they have found favour for a long time. Their popularity
is largely taste–based, he explains. The difference between the three brands of malted beverages
under the GSK umbrella is marginal. Viva and Maltova are niche products with long–time
consumers still sticking with them.
The other major player in this segment, Cadbury, too believes that Bournvita is an important part of
its arsenal. Sanjay Purohit, Executive Director (Marketing), Cadbury India, says, "Bournvita is the
second largest brand from the Cadbury stable after Cadbury Dairy Milk. Bournvita has
approximately 25 per cent share of Cadbury India's total revenue."
Bournvita, like Horlicks, has been present in India for a long time, since 1948 to be precise. This,
coupled with strong marketing campaigns over the years, has meant that Bournvita has continued as
a strong player. The 'Bournvita Quiz Contest', which began as an

Importance of Cross Cultural Communications
Effective cross–cultural communication is one of the most important issues dealt with in business,
particularly when a firm operates at an international level. Communication is a process with three
key elements, which includes a source, an audience, and a channel. Communication derived from
businesses will have listeners that include, but are not limited to customers, employees, suppliers,
and the community (Caddy et al.). These listeners contribute to the success of a firm, which is why
there is so much emphasis put into creating appropriate channels of communication. This effect is
further amplified when dealing at an international level, where the effect of culture and time has
more bearing.
What makes effective communication important ... Show more content on Helpwriting.net ...
Many cultures employ a hierarchical approach to communication, but often this method of results in
important issues being dodged. This problem is highlighted in an (Nakamoto 2008) article on
Japanese companies. In the article it is reported that many of the Japanese companies employ a very
rigid communication structure, and overseas managers were hired to create a more efficient method
of communication. An open exchange or direct method of communication is much more effective as
ideas can be garnered from different levels of the organisation.
Overcoming various linguistic issues is another operational benefit experienced when an effective
communication channel is established. Due to the legal issues of each country, language differences
do not only affect face o face interaction, but written communications as well (Bovee 2008).
Through proper planning and research, however, a business is able to preempt such a problem from
occurring, possibly by arranging for an interpreter to translate.
Failing to establish an effective means for communication when an ethical issue arises can be
detrimental to the stability of a workplace. This problem is particularly pertinent, when you consider
the fact that globalization has diversified workplace cultures. This can lead to what Huntington
(cited in Eunson 2005) described as a 'clash of civilizations', due to the different perspectives on
morality in the western and eastern countries. Neglecting this issue can create

Porter’s Five Forces Model
Introduction In our essay we are going to examine Pavlides/kraft Foods Company and proceed in an
analysis of Porter's Five Forces model. Afterwards we comment upon generic strategies that a
company is able to pursue and indicate which is the appropriate strategy in our case. In addition a
wide range of tables, graphs and charts are included in order to support our thesis and indicate the
existing data in relation to chocolate industry. History ➢ The first piece of information concerning
the civilization of chocolate trees mentions that it begun during Magias' civilization around 600
A.D. ➢ Atzekoi used the fruits of cacao, after the firstly rubbed them and transformed them into
powder for the preparation of a ... Show more content on Helpwriting.net ...
These are products or services that satisfy the same basic consumer needs. The task facing managers
is to analyze competitive farces in an industry's environment in order to

What Value Chain Match Ups Do You See?
The Nine –Cell industry attractiveness/business strength matrix graph will have the industry
attractiveness on the vertical axis while the competitive strength is depicted on the horizontal axis;
to the far left corner will be a large bubble representing U.S. grocery and the U.S. snacks, indicating
that the U.S. Grocery and the U.S. snacks have both favorable industry attractiveness and
competitive strength and thus warrants priority attention. In addition, the U.S. beverage, U.S. cheese
and the U.S. convenient meals seem to huddle in the 3 diagonal cells stretching from the lower left
to upper, indicating they merit intermediate attention by the Kraft incorporated. However, these
segments of the company can be profitable if the company ... Show more content on Helpwriting.net
...
To this end, the initiative managers at Kraft created collaborative teams of experienced middle
management across the board; members of the teams were chosen because of their proficiency in
cash flow management. These teams of specialists help resolve situations that local managers may
be unable to handle. Hence, the initiative team can be credited with creating an efficient protocol
that has ensured all within the division are getting the adequate support needed to meet the
company's cost containment goals. Another area of value chain match up worth mentioning is, the
tactics for paring down inventory, this process is also known within the Kraft organization as the
"repetitive flexible manufacturing." The tactics optimizes the use of manufacturing lines that
produce high–volume items at a regular frequency and in fixed quantities, Instead of responding
daily to changing demand (Cooke, n.d.). In addition, the company distributes their products through
a network of 42 owned and leased distribution centers. As of December 29, 2012, they distributed
their products via 39 distribution centers in the United States and three in Canada. The company
owns four and lease 38 of these distribution centers. Furthermore,

Essay On Laura Secord
This is the Case of Laura Secord. This company is known because of their chocolates they sell in
retail stores. Their stores were discovered in 1913 in Toronto and the name of Laura Secord means
courage, devotion, loyalty. In 1983, the owner of this company was John Labatt wish is a beer
company. A couple years later, John Labatt decided to sell Laura Secord to a British based
confectioner that was owned by nestle in 1988. A few years later, Nestle sold it to a group ( U.S.
investors). This company was the oldest and the biggest chocolates retailers in Canada. Laura
Secord sells a lot of different type of chocolates. For example, premium chocolates, Truffles, ice
cream, candies, nuts, boxed chocolates and gift baskets. In 2010, the

Confectionery Industry Analysis for Kraft-Cadbury
PRE–ACQUISITION DUE DILLIGENCE
INDUSTRY ATTRACTIVENESS
The following data relate to the World confectionery market ( IN BILLIONS)
YEAR | 2006 | 2007 | | 2008 | | 2009 | | 2010 | | 2011 | MARKET VALUE | 76299.7 | 85474.8 | |
93287.6 | | 89619.1 | | 94793.2 | | 102334.9 |
MARKET VALUE CAGR – 6%
CONSUMPTION CAGR – 4.8%
* Chocolate is the no. 1 impulse buy in many countries including India
* The global chocolate confectionary market till around 2008 was dominated by 9 multinationals
namely Cadbury, Ferrero, Hershey, Kraft, Leaf, Mars, Nestle, Warner–Lambert, Wrigley
2009 data
Company | | Net Sales in billions | | Number of employees | | Number of factories around the world |
MARS Inc | | $16.50 ... Show more content on Helpwriting.net ...
To Kraft's credit, they had the foresight to invest in inventory optimization technology in the U.S.,
and are in early stages of deployment in Europe.
OPERATIONS: The company has developed a new analytic tool, the Kraft Integrated Demand
Signal (KIDS) to help in more efficient inventory and supply chain management. They are one of
the co–founders of the Transportation Alliance to support a move to 96,000–pound trucks with six
axles, which would allow us to haul more goods in each truck in a safe and more effective way.
OUTBOUND LOGISTICS: Kraft Foods have a strong Distribution system with more than 316
distribution centers and depots all around the world. Out of these 316, the Kraft Foods owns 39
distribution centers and leases 125 distribution centers. Also it owns three depots and leases 149
depots worldwide. Kraft adopts a Multi–category distribution and consumer awareness system.
Most of their distribution in the Northern American circle follows warehouse deliver systems. They
have two direct stores delivery system to distribute the Pizzas and biscuits. The Kraft Foods current
distribution function has two different operations namely, Direct Stores delivery and Warehouse
delivery.

SOURCING AND PROCUREMENT: Kraft has been hard at work in further consolidation of its
supply base, along with practicing active commodity price hedging and

Responses to Three Employment Law Encounters Essay
Responses to Three Employment Law Encounters
Alejandro M. Quiñones Inserni
University of Phoenix
Business Law
LAW–531
January 16, 2013
Dr. Paul–Vilaro Nelms
Fast Serve Inc. is a 25 million company, which employs more than 350 people involved in the direct
marketing of branded sports apparel. The company decided to open two online marketing and 10%
of the workplace was moved to manage the online distribution. After several months, the company
noted that they were being affected by this last measure and was going to have to take steps to
ensure that the Company is not affected. I am the senior manager in human resources department
and was given the task of having to choose three of six employees for layoffs. As responsible leaders
and ... Show more content on Helpwriting.net ...
The 1964 civil rights acts protects you from any act of discrimination and this could be detrimental
to the company if Haimes says there is a kind of discrimination by the company. After several
analyses it was decided to continue with the decision to layoff Haimes although this remains to be
seen in court since Haimes joined an association to protect the gay community and will go against
us for discrimination by sexual orientation. Sarah Boyd is a lady who has a lot in the company but
its overall performance is average and does not have any special achievement, though it is painful
for many years working in the company this is the second SELECTED for layoff. We were initially
concerned that his age and the Age Discrimination Act could affect our company, but we had doubts
that it would go against the company to which he had so much respect and for which he had worked
for so many years. After evaluating and analyzing deeply Mrs. Boyd's situation it was decided to
talk with her and her supervisor and explain them that layoffs in dispatch are inevitable and work
out to make a severance package that is fair and acceptable to Mrs. Boyd and to the company. Jenny
Mills is the third selected to layoff; her work is average and has no special achievement. Although
his work is satisfactory overall their performance skills are not critical. In spite of that I and the
lawyer and other people felt it was the best decision we were afraid there was something that could

Kraft Competitive Strategy
The Sweet Success of Oreo in India Word Count: 2989 March 12, 2012 IESE Business School
Avenida Pearson, 21 Barcelona, 08034 (+34) 93 253 42 00 Web: www.iese.edu 2 COMPANY
OVERVIEW1 Kraft Foods, Inc. is an American multinational confectionary, food and beverage
conglomerate. Kraft is the second largest food company in the world with 2011 revenues of $54,365
million. Approximately 60% of Kraft's revenues are generated from outside of the US, with the
developing markets playing an increasingly important role towards the overall growth of the
organization. The company sells its products in approximately 170 countries and its product
portfolio contains 11 iconic brands that generate $1 billion or more in annual ... Show more content
It is expected that the burgeoning middle–class will drive growth in India through increased
discretionary spending.5 Income per capita is expected to grow at a CAGR of 14%.6 In addition to
the increasing wealth of the nation, the country is also experiencing a change in consumer
preferences to more Westernized tastes. The working population in India is expected to grow to 65%
by 2030.7 This trend results in the increased consumption of processed food, particularly snacks, as
compared to total food from the 38% in 2010 to 50% in 2012.8 Biscuit Segment – The $2.5 billion9
Indian biscuit market is growing 14% annually and is expected to grow approximately at 240% over
the next 10 years10. The functional biscuit segment, which includes glucose and digestives biscuits,
has dominated the Indian market with steady growth of 8% per annum. However, the smaller
indulgence segment, comprising crème, chocolate biscuits, and cookies is growing at an annual rate
of 25% to 30% thanks to rising disposable

Ethical Issues in Sales
Ethical Issues in Sales: Two Case Studies
Thomas L. Carson
Ethical issues in sales are an important and neglected topic in business ethics. Roughly 9% of the
U.S. work force is involved in sales of one sort or another. But very little has been written about
ethical issues in sales.
Case 1: Shoe sales [The following case is taken from a paper that I received from a student. I am
using this case with the student's permission. The student did not want me to use his/her name. I
have made some minor stylistic and grammatical corrections, but otherwise, the description of this
case is taken verbatim from the student's paper.] My introduction to retail sales began at the age of
seventeen in a small "stocks–to–suits" men's store. The old–timers ... Show more content on
Helpwriting.net ...
The premiums seemed quite excessive to me and I was displeased with Blue Cross on other grounds
(I had to fill out many forms in order to file claims and blue Cross was slow in paying claims). I told
the benefits person that this was a lousy deal and that I thought I could do better for myself by going
to a private insurance company. (I fear that I was rather rude to her.) I left the benefits office in state
of agitation and walked off the campus where I saw a sign for a Prudential Insurance agent. I walked
into the office and met the agent, Mr. A. O. "Ed" Mokarem. I told him that I was looking for a one–
year medical insurance policy to cover me during the period of the fellowship and that, for all of my
unhappiness with Blue Cross of Virginia, I planned to resume this policy in a year when I returned
to teaching. (The university provided this policy free of charge to all faculty who were teaching). He
showed me a comparable Prudential policy which cost about half as much as the Blue Cross policy
through the university. He took a good deal of time explaining the policy to me. I thought that it
looked like a very good deal and I reasoned that the Prudential policy would probably involve less
red tape in filing claims. I expressed considerable enthusiasm about the policy and asked him to fill
out the forms so that I could

Cadbury Schweppes Takeover by Kraft
Cadbury Schweppes Takeover by Kraft
Currently, it is too early to speak of the recovery of American (and global) market of mergers and
acquisitions (M&A). The volume of mergers and acquisitions fell by about 37% – to $ 1.75 trillion
over the last year, and therefore fees of investment banks decreased (Zhang 2010). The deal between
Kraft and Cadbury is the biggest one since March 2009, when Roche Holding completed the
purchase of Genentech for U.S. $ 44 billion These transactions indicate the rehabilitation of selected
major players and their optimistic assessment of their own investment prospects. Any M&A
transaction in the financial crisis is the evidence of the fact that the participants find serious
advantages of its ... Show more content on Helpwriting.net ...
In the case of accepting the terms of the transaction, Kraft intends to issue 265 million new shares,
or 18% of the existing ones. Stockbroker Andrew Wood believes that Kraft has every reason to
pursue the acquisition of Cadbury, as this would allow the American company to expand its
confectionery business to more effectively compete with Mars. On the other hand, the head of an
investment holding company Berkshire Hathaway Warren Buffett, the largest shareholder of Kraft
Foods, marked that he felt poor because of this purchase (Chu 2010). He considers the sum of $19.3
billion too high, and the whole deal unsuccessful. Kraft Foods welcomed the entry of Cadbury staff
into the family of employees of American companies. However, Cadbury workers do not expect
anything well from this merger. In London trade union representatives held a protest against the
acquisition that can lead to redundancies of British employees. Trade unions believe that the
downsizing will be quite serious: Kraft's debt is estimated in £22 billion ('Cadbury agrees Kraft
takeover bid' 2010). British Prime Minister Gordon Brown pled for the British confectionery. It goes
not only about possible job losses and transfer of production to other countries, but also in general
about giving away the company, which for many British has become a national treasure (House of
Common 2010). Cadbury Board of Directors justifies its decision to accept the offer of Kraft

Essay about Arcadia Group Pest Analysis
PEST analysis
Business Environments. Arcadia Group ltd.
Assignment 2
Module leader: Dr. Marcjanna Augustyn
Student ID: 200911496
Module code: 44201
Table of Contents
Summary3
Introduction3
Methodology4
Political Factors4
Economic Factors7
Social Factors 8
Technological Factors.......................................................................................................10
Conclusion...................................................................................................11
References..................................................................................................12
Summary
Report includes political, economic, social and technological factors. This analysis is done in order
to predict the future impacts of these factors on Arcadia Group. The main points are discussed:
Political Factors: taxation policy, competition policy, environmental problems.
Economical Factors: ... Show more content on Helpwriting.net ...
This means that Arcadia Group is a very stable company and its leaders should not worry about
taxation policy in the future.
Political factors also cover such areas as competition policy, environmental legislation, employment
law, stability of the political system, trade restriction and tariffs etc. According to
www.hoovers.com, the main competitors for Arcadia Group are Next PLC, Marcs & Spencer
group PLC and Debenhams. These companies are also very popular and successful not only in the
UK, but also in other European countries. As Worthington and Britton claim (2006), UK
government competition policy has largely been concerned with regulating market behaviour and in
particular with controlling potential abuses of market power by firms acting singly or in concert in
specific markets. In the future Arcadia Group will not become a monopoly, because of such strong

competitors and a very strict UK government competition policy.
Concerning environmental problems Arcadia Group has a responsibility to lower the impact on the
environment. The company makes every effort to reduce consumption of valuable resources such as
energy, water and fuel. They are constantly developing ways to increase the efficiency and reduce
fuel consumption in their transport operations. And company is working hard to ensure they lower

Cadbury Executive Summary
By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. However, the
stringent restrictions on the entry of skilled workers from rest of Europe can affect Cadbury's hiring
decisions in the future.
By the estimate which was taken shows that Uk employed 3000, workers to work in the 8 factories
that they own. There are restrictions to bring workers who are skilled from the rest of the countries
in Europe. This will have a major impact in their recruitment process.
The imposition of taxes is yet another political factor that will determine how Cadbury manages its
investment and payment to shareholders. For example, Value–added Tax rose by 2.5% in 2010 and
increased chocolate prices and reduced sales.
Taxes is a major ... Show more content on Helpwriting.net ...
Licenses can be for marketing or production.
Franchising
Franchising is also known as rapid market expansion to other parts of the world. Franchise was
found in North America. Franchise is usually done well done business for example food outlets.
When the brand is well known internationally and also when there are opportunities to make the
brand more famous that's when franchising plays a part.
Substantive growth strategies
Horizontal integration is of additional business activities that are in similar or different industries.
Because the different firms are involved in the same stage of production, horizontal integration
allows them to share resources at that level. If all of the producers of a particular good or service in
a given market were to merge, it would result in the creation of a monopoly which is also known as
lateral integration.
Horizontal integration is being business activities being added into the company regardless whether
it is different firms or in the same stages of production. Horizontal integration helps them to share
the

Essay on QNT 562 Wk 3 DQ s
Research Methods for Public Administrators, Ch. 6 (p. 172–211)
Reference:
O'Sullivan, E., Rassel, G. R., & Berner, M. (2008). Research methods for public administrators (5th
ed.). New York, NY: Pearson Longman.
How to create a Survey Instrument?
Class,
What, in your opinion, are the most important rules to observe when creating a survey instrument?
Why do you consider these to be the most important factors in survey construction?
According to O'Sullivan, Rassel, and Berner (2008), "Questionnaire writing involves deciding what
variables to measure; writing questions that accurately and adequately measure the variables;
assembling the questions in a logical order on a ... Show more content on Helpwriting.net ...
172). The relationship between the research design and data collection is dynamic, and the surveys
purpose could have some influence on the type of survey model used. If there are problems in the
collection of information the design can be changed. That is when the type of survey can be
considered to decide if they should use face–to–face, telephone, or mailed surveys. According to
O'Sullivan, Rassel, and Berner (2008), "respondents may ignore questionnaires that seem biased,"
and "respondents' perception of a built–in bias may largely center on the appropriateness of the
response categories" (p. 179).
Reference:
O'Sullivan, E., Rassel, G. R., & Berner, M. (2008). Research methods for public administrators (5th
ed.). New York, NY: Pearson Longman.
Interviewing Human Subjects
Class, what are the steps researchers need to take in interviewing human subjects?
Please take a look at following example:
Assume that the director at a daycare center for children of welfare mothers hears from researchers
who want to conduct studies at the center. She asks you to suggest criteria for deciding whether or
not to cooperate with a researcher. Identify the major criteria the director of the daycare center
should adopt, and indicate why each is important.
The Common Rule for the protection of human subjects was published in 1991. It states that a
requirement for every institution who

Essay on Cadbury Schweppes' Strategic Dilemma of Trebor...
Cadbury Schweppes' Strategic Dilemma of Trebor Bassett
Cadbury Schweppes is a UK–based beverage and confectionary group founded in 1969 with the
merger of two English groups (Cadbury and Schweppes). This family–managed group grew and
flourished through the years. It became an international major player in the late 80s and was
admired by its peers for such an ascent.
In 1990 the group bought two little entities from the same business and merged them into a single
unit: Trebor Bassett. The CEO of this unit soon became the CEO of the group (1993) and he then
realized that the success of the past years was seriously in danger and that a real turn needed to be
taken. John Sunderland (CS'CEO) and John Stake (Human Resources Director) ... Show more
content on Helpwriting.net ...
Cadbury Schweppes was a global force in chocolate and sugar confectionary, had plants in 25
countries and sold products in more than 170 countries. The company defended its position with
many power brands, like Lion for instance. In 1996 the company had two major objectives: to grow
internationally and to get bigger. For example, the confectionary branch's goal was to sell 1 million
tons of consumption by the year 2000.
However, although the company was globally admired for its performance and its management, its
results were certainly not as good as believed. As evidence, the annual shareholder return was only
8.8% (Coca Cola offered to its shareholders a return of 32,8%). In addition the operating profit had
decreased yearly since its peak in 1994, suffering for a fall of 16% between 1994 and 1996.
2. A control and management system ...
Cadbury Schweppes had a complex control and management system, which we can define as a
budget–driven decision making process and corporate control system: the budget had an essential
place. Indeed, every day the yearly budget drove all the company's strategic and operating decisions.
The "meet the numbers" culture was the one we could find in the company. Due to the
preponderance of the budget, Cadbury Schweppes' top managers controlled over business units
through extensive series of mechanism, symbolised by all

General Information By Kathleen T. Williams
General Information Published in 2007 by Kathleen T. Williams, in conjunction with Pearson
Assessment, the Expressive Vocabulary Test, Second Edition (EVT–2) is considered an individually
administered, norm–referenced vocabulary assessment (Williams, 2007). The EVT–2 is the second
edition of the original Expressive Vocabulary Test by Kathleen T. Williams. As the updated version
of the original Expressive Vocabulary Test, the EVT–2 includes new features such as a "second,
parallel form for examiners to test and retest to monitor growth and evaluate response to
intervention, full–color illustrations that are larger than the illustrations of its predecessor, additional
labeling items for a smoother transition into the synonym task and provide a broader sampling of
vocabulary for older examinees" (Williams, 2007). According to the publisher, the EVT–2 is
available for various settings, however, currently it is only available in the English language
(Williams, 2007). In order to accommodate for those who may have special needs (i.e., the hearing–
or vision–impaired), the EVT–2 manual provides suggested adaptations that will allow that
population to participate in the assessment. In order to access the complete EVT–2 kit for
assessment purposes, it will cost the purchaser USD $419 if they choose to purchase through the
Pearson publishing company. This complete kit includes the manual, administration easels, 25
record forms for Form A and B, as well as a carrying bag (Williams,

Interdependence With The Household Sector
What is interdependence interdependence is to rely on someone or something else to live or survive.
and in the case of Cadburys the other sectors in the economy. Cadburys is a business and has and
underlying goal to make a profit which it can't accomplish independently therefore it is
interdependent.
Without The consumers/households Cadburys had no way to supply its labour to work of their
machines and run their business. They also have no one buying their chocolate. If they can't make
any money in New Zealand they will close, or more somewhere they can make a profit . which
means many people will lose a source of income
See Cadburys can't make chocolate on their own
History of Cadburys in dunedin
Cadburys
Interdependence with the household sector
The house hold sector is defined as a 1 or more individuals who live in the same dwelling and share
meals and/or living accommodation. This part of the sector is interdependent with the government,
finical and producer sector. Households usually receive an income from a business or from the
government. some of this will go to business and the extra will go to the finical sector as savings.
Cadbury is the third biggest employer in dunedin at at the busiest times of the year has
approximately 550 workers with 200 being seasonal. These house holds rely on cadburys for their
income so they can go about their life which will include buy groceries which every once in a while
will include a block of cadburys chocolate.
But

The Boston Matrix for Cadbury's
The Boston Matrix
The Boston Matrix is a tool used by marketing managers to make decisions on which products
within their portfolio that they should market and under what category on the
Boston Matrix they fall into. There are four sections to the Boston Matrix, problem child, stars, dogs
and cash cows. Each category is different to one another as they represent different products on how
they are selling. The Boston Matrix can be useful to a business like Cadburys as they have a wide
range of products in which they can separate to these four different categories. This can determine
for Cadburys which products they could possibly market.
The four different categories within the Boston Matrix are: * Problem Children * Stars ... Show
more content on Helpwriting.net ...
This had increased sales within the introduction thus having a high growth market and high market
share straight away with sales of 40 million within the first week. The reason for his is due to the
huge marketing campaign that Cadburys had set up which led to a global rollout of the product on
the September 24 1996 called "Fuse day".
Following from this the Fuse bar fell into the "cash cow" section. This is because everyone knew
about the Fuse Bar and recognised it. This left it with no new potential consumers. This is why they
were within this section.
Then the Fuse Bar went through the "problem child" section. This only lasted for about a month or
two. This was because no one really knows what had happened but it is suggested that the Fuse Bar
was trying to market itself more and fell into having a high growth market and a low market share.
Because the share had dropped, it had potential to grow again so they re–advertised again.
The last section that they were left it before they officially closed was the "dogs" section. This is
because after they pulled their advertisement the Fuse Bar didn't have much attention given to it,
which left it to decline within the market and not many people were buying it either. This is why
they were in this section at the end which lasted 5

Toulmin Analysis of Attraction Essay
Toulmin Analysis of "Attraction"
In "The Mystery of Attraction," Harville Hendrix claims that attraction between human beings is
based on a number of factors that ultimately leave human beings baffled on exactly how humans
experience such intense emotions as seen in romantic love and why so many couples tend to have
complementary characteristics. He supports this claim by explaining several theories of attraction.
His biological theory of courtship states that "we instinctively select mates who will enhance the
survival of the species" (483). This theory suggests instinctive evolutionary attraction such as a
female's rosy cheeks on a slender frame and a male's muscular physique ... Show more content on
Helpwriting.net ...
The backing for his warrants takes the form of a list which depicts ten main characteristics of a
marriage. Most of the characteristics are based around the subconscious mind of humans, placing
much emphasis on the basic needs and desires of a person. The results of a poll are also included at
the end of the essay which reinforces the author's exchange theory.
As a qualifier, Hendrix states that "Although these three theories help explain some aspects of
romantic love, we are still left with our original questions" (484). He says that despite a plentitude of
research, the answers remain a mystery.
Critique: I found this essay to be enlightening in several ways. Not only was the information
presented in an organized way, but it was also very interesting. I agree with the author's statements
about the trials and tribulations of relationships, and I find myself agreeing most with his biological
theory of attraction. I especially liked the psychological direction of the essay, as it remained fairly
objective and scientific while still presenting new and different ideas as witnessed by his inclusion
of historical facts with the addition of his own unique analysis and commentary

What Is The Scarlet Ibis Essay
"The Scarlet Ibis Essay" "I did not know then that pride is a wonderful, terrible thing, a seed that
bears two vines, life and death" – James Hurst, The Scarlet Ibis. Pride is a beautiful creature that
accumulates within everyone in many different ways, for many different reasons. Pride can be
something that can make you strive to do what you thought was impossible, unthinkable. It could
also leave you in a state of arrogance and self–indulgence, instead of driving you to do better for
your own self and instead you do something to put other people down, to act out of envy and
jealousy rather than out of kind–hearted nature. How is pride connected to the story of the Scarlet
Ibis? The narrator of the story let pride get this vice grip around him and refrain his thoughts and
beliefs from what he knew was right. Which is why the narrator is not responsible for Doodle's
death. While it cannot be denied that he was one of the causes of his little brother's death, it can be
argued that he did not understand what he was doing and how it was ... Show more content on
Helpwriting.net ...
As well as the part of the story when Doodle walked on his own two feet for the very first time, how
proud the narrator was of his brother. All this while realizing exactly what his pride was making him
do and feeling extremely guilty about it. You can see it in the determination when he was trying to
instruct Doodle on how to walk, swim, and everything else he, the narrator, planned on teaching
him, Doodle, how to do. That no matter how disappointed that the narrator said he was with Doodle,
he could be seen right by Doodle's side instructing him. The narrator's thoughts were, indirectly,
showing you that he does, and deeply so, care for his little

Cadbury Schweppes
Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage
company. For the purpose of this case we will maintain our focus on the confectionery business and
the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage
business but see the opportunity to become the largest confectionery in the world. The categories are
chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum
business. This industry operates on "bigger is better in confectionery". Their strategic discussions
and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially
dangerous to the business. CS had a presence in over 70 ... Show more content on Helpwriting.net ...
Recommendations: Although Adams has clear benefits should the acquisition go through and the
Adams strengths would seemingly be a perfect fit for Cadbury Schweppes. I do not assess Cadbury,
at this time to be in an ideal situation to acquire Adams. As well, Adams may not prove as lucrative
an acquisition that it appears to be. The pros to the Adams acquisition are that CS would more than
double its share of the global sugar confectionery market making it the largest sugar confectionery.
The key effect would be that CS would then contest Wrigley's global dominance. Moreover, the
acquisition would allow Cadbury Schweppes to go to the front of the grid in the confectionery
market. The acquisition would appear to be valuable to Cadbury Schweppes as Adams had higher
sales than it in a number of important regions such as Latin America.
However, regardless of the obvious benefits for Cadbury Schweppes, the acquisition presents
significant risks that to me outweigh the grandiose potential of becoming number one. Not only
would CS being overpaying for Adams but it appears to not be as profitable after the acquisition
takes place. Adams would lose $15M in back office services it currently provides. While it is
believed there would be a strong cultural fit at these two companies, CS was not prepared to provide
leadership for the merged companies in the expanded Americas

Coff Harbour Research Paper
Coffs Harbour Coffs Harbour is a coastal city in Australia. It is a popular tourist destination. People
visit this place to enjoy pleasurable vacation with friends and family. Where to stay: There are
plenty of hotels, B&Bs, inns and holiday homes for visitors to stay. Such as– Royal Palms Motor
Inn, Aquajet Motel, Carribean Motel, Park Beach Resort Motel, Comfort Inn Big Windmill, Bosuns
Inn, Premier Motor Inn, Sunny Hill Retreat Bonville and sentosa Hideaway. Where to visit: You will
be glad to visit the famous museums of Coffs Harbour. These are– Coffs Harbour Regional Museum
and Bunker Cartoon Gallery. Other major attractions include: Park Beach Plaza and Twilight Food
Market. Taste the Australian chocolate by visiting Carobana Chocolate Factory. ... Show more
content on Helpwriting.net ...
One key entertainment for kids is Pet Porpoise Pool– Dolphin Marine Magic. Coffs harbor beach is
the best location to enjoy the serene Blue sea. Sit at the beach with some sea–food and drinks and
relax. Spend a quality span with your dear ones. To see the different species and hues of butterflies
visit Coffs Harbour Butterfly House. Other attractions are the Big Banana, Solitary Islands
Aquarium, Bruxner Park Flora Reserve

Density and Answer
11/11/12
Fluids
Your Results for: "Practice Questions"
Site Title: Giancoli, Physics : Principles with Applications, 6/E Book Title: Physics : Principles with
Applications, 6/E Book Author: Giancoli Location on Site: Chapter 10 > Practice Questions
Date/Time November 11, 2012 at 10:58 AM (UTC/GMT) Submitted:
Print this page
Summary of Results
68% Correct of 25 Score d ite m s:
17 C orre ct: 8 Incorre ct: 32% 68%
More inform ation about scoring
1.
Which of the following is not a unit of pressure? Your Answer: poise
2.
Which of the following is a unit for Bernoulli 's equation? Your Answer: J/m3
3.
What is an alternate unit for Bernoulli 's equation? Your Answer: N/m3 Correct Answer: N/m2
Review Chapter 10 ... Show more content on Helpwriting.net ...
The pressure at A is 9.5 atm and the water velocity is 10 m/s. What is the water velocity at Point C?
Your Answer: 10.0 m/s
20.
For the purpose of this problem use 10 m/s 2 for g and 100000 N/m2 for 1 atm.

w ps.prenhall.com/esm_giancoli_physicsppa_6/17/4353/1114493.cw /index.html
5/8
11/11/12
Fluids
What is the velocity at Point B? Your Answer: 2.5 m/s
21.
What is the velocity at Point D? Your Answer: 20.0 m/s Correct Answer: 40.0 m/s
Remember that the area goes as the radius squared. Review the Examples in Chapter 10 in Giancoli.
22.
6/8
11/11/12
Fluids
What is the pressure at Point C? Your Answer: 8.5 atm
23.
What is the pressure at Point D? Your Answer: 1.0 atm
7/8
24.

What is the pressure at Point B? Your Answer: 8.5 atm Correct Answer: 9.0 atm
Review the Examples in Chapter 10 in Giancoli.
25.
Assuming that the density of air is a constant 1.3 kg/m3 and

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