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Πρέγκλερ Κάρολος - How Content Marketing Affects Consumer’s Purchase Funnel

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How Content Marketing Affects Consumer’s Purchase Funnel.

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Πρέγκλερ Κάρολος - How Content Marketing Affects Consumer’s Purchase Funnel

  1. 1. How Content Marketing Affects Consumer’s Purchase Funnel Κάρολος Πρέγκλερ – Social Media Manager Κώστας Χρυσοβιτσιώτης – SEO Manager
  2. 2. A selection of Lighthouse Clients & Brands
  3. 3. Stop selling, start telling… sell even more later!
  4. 4. Let’s tell you 5 short stories
  5. 5. Όλοι νομίζουμε ότι έχουμε έναν “μαστοράκο” μέσα μας ;)
  6. 6. Αγοράζοντας μία ψησταριά
  7. 7. Η αντιηλιακή προστασία είναι κάτι που το ψάχνουμε
  8. 8. Ο χρήστης θέλει να βάλει το λιθαράκι του!
  9. 9. Τι είναι Content Marketing? Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience, at all stages/places of their buying process, with the goal of acquiring new customers or increasing business from existing customers.
  10. 10. It’s not about You, it’s about the Customer! Your customers don’t care about you, your products, your services… they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.
  11. 11. Consumer’s Purchase Funnel • PR • Word of Mouth • Push Marketing Awareness • Reviews • Blog • Newsletter Consideration • e-commerce • Store • Website Purchase • Social Media • FAQ Retention • Blog • Social Media • Newsletter Advocacy
  12. 12. Αγοράζοντας μία ψησταριά • PR • Word of Mouth • Push Marketing Awareness • Reviews • Blog • Newsletter Consideration • e-commerce • Store • Website Purchase • Social Media • FAQ Retention • Blog • Social Media • Newsletter Advocacy
  13. 13. Η αντιηλιακή προστασία είναι κάτι που το ψάχνουμε • PR • Word of Mouth • Push Marketing Awareness • Reviews • Blog • Newsletter Consideration • e-commerce • Store • Website Purchase • Social Media • FAQ Retention • Blog • Social Media • Newsletter Advocacy
  14. 14. Ο χρήστης θέλει να βάλει το λιθαράκι του! • PR • Word of Mouth • Push Marketing Awareness • Reviews • Blog • Newsletter Consideration • e-commerce • Store • Website Purchase • Social Media • FAQ Retention • Blog • Social Media • Newsletter Advocacy
  15. 15. • PR • Word of Mouth • Push Marketing Awareness • Reviews • Blog • Newsletter Consideration • e-commerce • Store • Website Purchase • Social Media • FAQ Retention • Blog • Social Media • Newsletter Advocacy
  16. 16. • PR • Word of Mouth • Push Marketing Awareness • Reviews • Blog • Newsletter Consideration • e-commerce • Store • Website Purchase • Social Media • FAQ Retention • Blog • Social Media • Newsletter Advocacy
  17. 17. Ευχαριστούμε πολύ! Ερωτήσεις; Κάρολος Πρέγκλερ karolos@lighthouse.gr Κώστας Χρυσοβιτσιώτης kostasxri@lighthouse.gr

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