Farmers Insurance StartUp Career Opportunity

1. Grow Your Business with Farmers
Insurance
Be in business for yourself, but
not by yourself
Be in Business For Yourself but not By Yourself

3. As a President of Agency Operation of Greater Southern California Farmers® Insurance, my responsibility is to recruit and
train entrepreneurs to take full advantage of what I believe is the best small business opportunity in America Today-being a
Farmers Agency Owner. My championship district office uses the Farmers Insurance Agency Marketing Platform.
I started my career as a Professional Numismatist when I opened my first Corporation, Gulf Coast Coins. Then I moved into
Wholesale and Retail Jewelry Manufacturing. I operated in this industry for another 5 years until he settled on Insurance and
Financial Services, where I have remained for 31 years. Currently, I oversee more than 40,000 policyholders and 43 agencies.
My credentials include:
• Farmers Agency Development Manger of the Year Award
• Multiple Manager of the Year Awards, Sales and Growth Awards
I have been recognized by the Farmers Insurance Group as a Championship District Office in 2009 and 2012. My most recent
accomplishments include being honored as a Leader among my peers at Farmers Insurance, by achieving toppers
2004,2009,2010,2012, and 2014, 2018, and 2019. I was recognized as one of the top 25 in United States in 2019.
Donald Swanson
President of Agency Operations
Greater San Diego area

4. Farmers is a subsidiary of
the Swiss company Zurich
Insurance Group.
Zurich a Swiss insurance
company, commonly
known as Zurich,
headquartered in Zürich,
Switzerland. The company
is Switzerland's largest
insurer. As of 2020, the
group is the world's 117th
largest public company
according to Forbes
Global 2000s list, and in
2011 it ranked 94th in
Interbrand’s top 100
brands.

8. Close or Sell My Business
Economic Contract Value
Your Agency Builds Equity — An added benefit is the ability to develop substantial monetary equity, known
as Contract Value. Contract Value is where Farmers Insurance will purchase back your renewable income at
a vested multiple, determined by our Agent Appointment Agreement.
Family Pervision Our Farmers Agency owners own their book and build equity that they can sell in the open
market or transfer to their family members.

9. Farmers

11. Insurance Agency Entry Points
• 1. Retail : Designed for entrepreneurs seeking maximum ROI
• 2. Acquisition : Purchase an established agency based on your investable
assets or income needs
• 3. Grant/ Assigned Agencies : Well qualified candidates could receive
revenue without having to purchase existing location. You must
complete our Protégé or Associate Agent Program.
• 4. Protégé or Associate Agent : The Protégé Agency Producer Program is
designed to provide under-captilaized individuals an opportunity to grow
their skills and business knowledge to become a Farmers agency owner
while working for an existing Farmers agency owner.

12. Retail: The Start-Up Program

13. Retail / Start-Up Opportunity Requirement
➢ Provide documentation of $50,000 Liquidity
➢ Background check
➢ Licensing and Training program
➢ Branded Office location ( at full-time appointed)
➢ Agency Staff (at full-time appointed)

14. The Process of
Becoming
Full-time agent
Reserve:
● Capital Requirement $50,000 (waived on Protégé)
● Background Check (Satisfactory results of background check)
● Licensing (Property, Casualty, Life and Health licenses prior to
agent appointment)
Pre-Approval:
• Business Plan and Proforma
Final- Approval:
▪ Training program through the University of Farmers®
● Branded Office Location
● Office location at time of full-time appointment
● Agency Staff (Minimum of one licensed and appointed
agency staff member at full-time appointment)
Effective Date
Agents start working at their agencies

15. The Benefits 1. Exterior Branding Bonus
Provides initial exterior branding for approved office location up to
a $6,000 maximum possible bonus amount
2. Signing Bonus $7,500 bonus following full-time appointment
3. Bonus Based on Reserve or Associate Program Net NB
Commissions One-time bonus based on applicable net new
business commissions while on the Reserve Agent Program or
Associate Agent Program
4. Monthly Marketing Bonus $500 per month up to three years
5. Monthly Bonus Based on Net NB Commissions
Bonus opportunity based on applicable monthly net new business
commissions and applicable production for three years
6. Graduation Bonus
$3,000 after completion training

17. Acquisition Opportunity Requirement
➢ Provide documentation of $50,000 Liquidity
➢ Minimum of one staff member at contract signing
➢ Secure Office Location / Branded
➢ Completion of Training and Onboarding

18. The Benefits Branding Bonus
Provides initial exterior branding for approved office location up to
a $6,000 maximum possible bonus amount
Signing Bonus
$5,000 bonus following full-time appointment
Bonus Based on Reserve or Associate Program Net NB
Commissions One-time bonus based on applicable net new
business commissions while on the Reserve Agent Program or
Associate Agent Program
Monthly Marketing Bonus $300 per
Monthly Bonus Based on Net NB Commissions
Bonus opportunity based on applicable monthly net new business
commissions and applicable production for three years
Graduation Bonus
$3,000 after completion training

19. First Things First
Getting Licensed
• Property & Casualty
• Life and health
You must be licensed to sell insurance in each state that you plan on soliciting business. All states require
that you take and pass 40 hours of general insurance education courses and up to 12 hours of ethics courses
before you can take their licensing exam. Many of the courses are available as online self study, self-paced
programs. The cost of courses runs from $300-$500 each. Most states require separate licenses for life &
health insurance, and property & casualty insurance If you would like to sell variable annuities or variable
life insurance, you must also complete and pass the required coursework for a Series 6 license.

20. Training
Included in the support system is the
award-winning University of Farmers!
The U of F in-depth training program has
been voted the #1 training program in
the World by Training magazine.
5 weeks training Field training and
Classroom training
$3000 Bonus for completing the training

22. Writing a good Business
Plan is not easy.
We help you write your
business plan
A part of our business plan

23. Estimating Your
Costs and Revenue is not easy.
We Help You Do That!

24. Pre-Career Interview Pre-Approval Agency owner development Training Due Date Contracting
2/1/2020 2/15/2020 3/15/20 4/1/20
Background check Complete Training Agency Appointment
Pass Exams Class Training Acquisition
P&C Online Training Seed
L&H Field Training Retail
50k Liquid Assets* Farmers Support you to find Staff
Business Plan & Pro-Forma

28. Successful Marketing
System
• 10,000 Cost Share
• ($5k for half year)
• Digital Support :
• Premium website
• Yelp and Hearsay
• Paid Search
• Direct Mail
• $275 Contribution/Month

31. MARKETING
STORE

32. Ad Builder
•
• MARKETING
• STORE

33. Ever Quote Leads
Ever quote finds consumers with intent to purchase insurance on
the internet across 300 web platforms
Consumers provide 20-50 pieces of insurance specific information
Seamlessly connected to agents in real time at moment of purchase
time

35. Thank YOU
• Donald Swanson, Insurance Agency, Inc.
• President of Agency Operation
• 1011 Camino Del Rio South, Suit 100
• San Diego, CA 92108
•
• Tel. 619.296.3276
• 6192430222
• www.farmersinsurance.careers