The document summarizes the Farmers Insurance Associate Agent opportunity. It discusses that Farmers is a large, nationally recognized insurance brand established in 1928. The Associate Agent program is a 24-month program to become a full-time agent, requiring $100,000 in new business premiums and training. Upon completion, associates can become eligible for opportunities to own a Farmers agency through programs like Retail that provide bonuses and financial support over 36 months.

1. THE FARMERS INSURANCE
®
ASSOCIATE AGENT OPPORTUNITY
CONFIDENTIAL 6-20

2. ABOUT FARMERS®
Leadership, Stability, and Brand Recognition
CONFIDENTIAL 6-20

3. 3
1928
Established
More than
10,000Exclusive agents in
Serve more than
10 Million
Households
with more than
19 Million
individual policies
Award-winning
training
University of Farmers®
Over $20
Billionin combined assets
36States
24/7Award-winning claims
department service
Over 20
Insurance and
Financial Products
CONFIDENTIAL 6-20

4. 4
BRAND RECOGNITION AND COMMUNITY INVOLVEMENT
• Nationally recognized We Are Farmers® advertising campaign
• Proud sponsor of the Farmers Insurance Open® and PGA TOUR® golfer Rickie Fowler
• Supports at-risk youth through charities like Pro Kids | First Tee® of San Diego, Armed
Services YMCA®, and others
• G.I. Jobs® named Farmers® a Top 150 Military Friendly Employer in the US
• Works with Team Rubicon®, Operation BBQ Relief ®, and SBP on disaster preparedness,
response, and recovery, along with the Farmers Catastrophe Response Team
• Supports first responder mental health through collaboration with the
National First Responders Fund
• Annual float participant in the Rose Parade® on New Year’s Day
One of America’s most recognizable brands
CONFIDENTIAL 6-20

5. 5
INSURANCE AND FINANCIAL SERVICE PRODUCTS
Personal Lines, Commercial, Specialty, Life1, and Financial Services2
CONFIDENTIAL 6-20
Property & Casualty
• Auto
• Home & Renters
• Umbrella
• Small Business
• Habitational
• Boat
• Motorcycle
• Motor Home
• Mobile Home
• Commercial P&C
• Workers’ Compensation
Life Insurance1
• Term Life
• Whole Life
• Universal Life
• Indexed Universal Life
• Critical Illness
• Accidental Death
• Disability
• Group Term
• Fixed Annuities
• Advanced Market
Life Solutions
Financial Products2
• 529 Plans
• 401(k) Plans
• Variable Annuities
• Roth IRAs
• SEP
• Simple IRAs
• Variable Life
• Mutual Funds
• Nationally Recognized
Fund Families
Auto Home Life1 Business Recreational Motorcycle Umbrella Renters Financial2
1 Life insurance issued by Farmers New World Life Insurance Company, 3120 139th Ave. SE, Ste. 300, Bellevue, WA 98005. Products and features
may not be available in all states and may vary by state. Restrictions, exclusions, limits, and conditions apply.
2 Securities offered through Farmers Financial Solutions, LLC. Member FINRA & SIPC. Some products may not be available in all states.

6. 6
OUTPLACEMENT OPTIONS
Through wholly owned Kraft Lake Insurance Agency, Inc. and outside appointments
CONFIDENTIAL 6-20
• National brokerage wholly owned by Farmers®
• Provides Farmers agents with access to external company products that
complement Farmers products and help round out accounts
• Based in Grand Rapids, Michigan, Kraft Lake® is staffed with representatives who have
a wide background of insurance experience
• Business that is not acceptable to Farmers and not eligible for placement through
Kraft Lake may be placed outside of Farmers
Contractor’s
General Liability
High Value
Homeowners
Farm
& Ranch
Professional
Liability (E&O)
E&S Vacant
Building/Land

7. WHAT IT MEANS
TO BE AN
EXCLUSIVE AGENT
CONFIDENTIAL 6-20

8. 8
WHAT IT MEANS TO BE AN EXCLUSIVE AGENT
• Numerousincentive and bonus opportunities1
- Growth bonuses for Personal Lines, Commercial, and Life
- Achievement Clubs (Topper Club and Presidents Council)
- Trips to the Farmers Insurance Open®
- Other bonuses and incentive opportunities for performance as a Farmers agent
• Opportunityto participatein our ProtégéAgencyProducer program1
• Agent appointment agreement
- Business that is not acceptable to Farmers or eligible for placement through Kraft Lake® can be
placed outside
• Service and commission rights2
- Opportunity to sell service and commission rights on the open market
- Opportunity to purchase service and commission rights of another Farmers agent
• Contract Value opportunity2
Farmers support and products, acquisition and bonus opportunities, and more
CONFIDENTIAL 6-20
1Incentives and bonus opportunities subject to change at any time and may not be available to all agents
2Refer to agent appointment agreement for more information

9. THE ASSOCIATE AGENT
PROGRAM
24-month program designed for business professionals
who seek an entrepreneurial startup opportunity
CONFIDENTIAL 6-20

10. 10
THE ASSOCIATE AGENT PROGRAM
Associate Agent Program Requirements:
1. Active property, casualty, life and healthlicenses
2. Achieve $100,000in cumulative applicable New Business Gross Folio Premium (GFP) in a rolling
12-month period after appointment as an Associate agent
3. Successfully complete the University of Farmers® Associate agent trainingprogram
4. Complete a panel interview with Farmers representatives
24-month program to qualify for a Full-time agent opportunity
Associate agent becomes eligible for Full-time agent
appointment consideration upon completion of Associate
Agent Program Requirements
• Investable capital requirement is waivedfor applicable agent program (Retail, etc.)
CONFIDENTIAL 6-20

11. 11
Attend University of Farmers trainingprogram and network
with other entrepreneurs across the country
ASSOCIATE AGENT PROGRAM DETAILS
Other Program Features
CONFIDENTIAL
Opportunity to receive $3,000 in Agency Marketing Associate Agent
Bucks for lead generation when 50% of production goal is achieved
Local FarmersOnboarding Consultant availablefor assistance
during Associate agent program and prior to agency launch
Training
All policies written during Associate agent program will remain
assignedto the Associate agentafter any Full-time agent appointment
Growth
Support
Marketing

12. 12
ROAD TO FULL-TIME APPOINTMENT
Path to becoming a Full-time agent
CONFIDENTIAL
Retail Agent Program
Acquisition Agent Program
Flex Agent Program
Seed Agent Program
New
Agent
Appointment
Associate agent becomes
eligible for Full-time agent
appointment consideration
upon completion of Associate
Agent Program Requirements
1
2
3
4

13. 13
FULL-TIME AGENT OPPORTUNITY: RETAIL PROGRAM
Six bonus opportunities
1. Exterior BrandingBonus to assist with obtaining initial, compliant exterior branding
2. $7,500 Signing Bonus in month 2 following Full-time appointment
3. $500 Monthly MarketingBonusfor up to 36 months if bonus qualification goals are met
4. Bonus on applicable netNB commissions paid while on Reserve agentprogram1,2
5. Monthly Bonus Program based on applicable net NB commissions and production for up to 36months2
6. Annual BonusProgram based on applicable net NB commissions and production for up to 3 years2
36-month new agent financial support program that rewards high levels of performance
Other key program features
1. Retail bonus opportunities are in addition to commissions
2. Production requirementsreset each quarter and year
3. Additional bonus opportunitiesfollowing completionof the Retail program
4. New agent training program fromthe University of Farmers®
CONFIDENTIAL 6-20
1This one-time bonus also applies to the Associate agent program
2Subject to specified maximum amounts

14. 14
RECRUITING AND ONBOARDING PROCESS
Next steps
CONFIDENTIAL 6-20
Full-time Agent
Appointment
Goals
• Complete program
production goals
Complete your
Licensing
• Obtain Property,
Casualty, Life, Health
and any other
applicable licenses
• Opportunity to obtain
Series 6 and 63
securities licenses
Review the
Opportunity
• Explore becoming a
Farmers® agency
ow ner w ith a local
recruiter
Training and
Onboarding
• University of
Farmers® training
program
• Full-time agent
business plan review
Verify
Eligibility
• Pass background
check
• Career assessment
profile
Open for
Business as a
Full-time Agent
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