1. Enjoy unlimited opportunity as a Farmers® small business owner
Ever owned a business or franchise? Worked in insurance before? Haven’t worked in insurance at all? No
matter. If you’re a go-getter, you’ve got what it takes to own your own Farmers small business. We’ll help
you reap the rewards.
Here’s why you should do it:
 Fulfill your entrepreneurial spirit
 Live life on your terms
 Enjoy unlimited income potential
 Get world-class training
 Provide information as customers make decisions at every life stage
Reap the rewards of buying your own Farmers small business
Want to have your own business without the start-up complexities? Already own a Farmers Insurance
small business and want to expand? Farmers offers complete guidelines designed to help you acquire an
existing Farmers small business, letting you:
 Purchase the service commission rights to an established Farmers agency
 at market-value price and realize an immediate income stream
 Expand your current Farmers small business if you already own one
 Gain access to all customer and lead information associated with your Farmers small business
 Be able to retain existing staff and office operations during a smooth transition
 Learn from experienced agents and business consultants who will ease you into
 the award-winning University of Farmers training program if you’re just starting out
Live life on your terms.
Being a Farmers small business owner gives you the freedom of running a business with the security of
partnering with an industry leader. You’ll be your own boss with virtually unlimited earning potential, so
your hard work benefits you — not someone else. You’ll
get ongoing commissions for every active policy you close, so your income builds as you build your
business. That’s an upside you may find missing from other opportunities.
Lifetime customers are smart business.
As a Farmers small business owner, you can provide information as your customers make sound decisions
about coverage at every stage of their lives. And, because Farmers also provides Financial Services, you
can give customers options as they work to achieve their dreams and strengthen their communities. It’s
about so much more than helping customers protect their hard-earned assets — it’s about being a leader,
helping communities get back on their feet, and being the one customers turn to, time and time again.
Get support at every turn.
With Farmers, you’ll be in business for yourself, but you won’t go it
alone. Joining the Farmers family means you’ll:
 Get help from experienced agents and business consultants
 who will ease you into the award-winning University of Farmers®
 training program, where you’ll learn insurance and
 business basics
 Get help financing your agency for the first few years with our
 subsidy loan package
 Be able to use Farmers’ ready-to-go brand advertising,

2.  sales support, and help for solo marketing efforts to build
 your business
It’s all part of our extensive support network, designed to help you be successful with Farmers.
Get up and running in record time
Getting your Farmers® small business going usually takes between six and 15 months, so you canbe
running your own business and enjoying unlimited earning potential in less time than you think.
Here’s how to get started:
 Submit your application, talk with a recruiting specialist, and attend your interview
 Take classes to obtain your licenses and begin your training (in the early phases, we offer training
 part-time so you can keep your current job)
 E stablish your marketing systems and initial sales presentations with our help to ensure that
 you are marketing smarter and turning leads into sales
 Start the business-development phases with support that can help you reach out to new
 prospects and turn them into customers
Learn how we can help you start your own small business with Farmers.
What path is right for you? Build or Buy an Agency?
What is the best fit for your interests, skills and capital? We can help you figure that out. If you have a
strong entrepreneurial drive, but not a lot of insurance experience or capital to invest, we recommend
building an agency. You’d be expected to invest some capital as you grow, and Farmers will contribute
additional funds up front to help you get on your feet.
If you already have a background in insurance, you can move right into an established entrepreneurial
opportunity, you may want to consider buying an agency. You’ll need a strong understanding of all
aspects of business, and must be willing to invest capital into purchasing an existing agency.
What does it take?
Agency Owner Characteristics
 College or advanced education preferred
 Stable and successful record in current and prior position
 Supervisory experience and/or business ownership experience
 Record of reliability, integrity and financial stability
 Professional appearance and demeanor
 Appreciation for the value of insurance and financial products
 Supportive family and friends
What does an agency owner do?
Leads a day-to-day business operation, which includes but is not limited to the following activities:
 Recruit, hire, and manage staff
 Oversee operation, including real estate, equipment, utilities and services0
 Conduct agency marketing to attract new clients
Finds new clients and referrals to bring into the business
 Network and prospect
 Conduct needs analysis
 Engage in consultative selling
Provides a superior customer experience to existing clients
 Offer and conduct Farmers Friendly Reviews

3.  Promptly respond to customer, such as changes to information or coverage adjustments