Farmers Insurance

1. “Built by Successful Agencies”
Explore your Career Opportunity with
District 68 - 11

2. Who is Farmers?Who is Farmers?
Farmers Insurance GroupFarmers Insurance Group
Founded in 1928, the nation’s 3rd
largest property and casualty
insurer, and a leading provider of business and life insurance
coverage.
Over $30 billion in assets.
More than 30,000 agents, DM’s and employees.
Subsidiary of Zurich
®
Financial Group, a $380 billion Financial and
Insurance Service related industry.
Highly rated by A.M. Best and Standard & Poor’s
Farmers District 68-11Farmers District 68-11
President’s Council Reserve District Manager in Ohio
A Motivated And Positive Group Of Professional Agents And Staff
Many agents with 15+ years of experience
The Farmers brand name has come to be synonymous with top-
quality insurance and financial products as well as excellent
customer service. Your association with Farmers puts you in an
exclusive group of reputable insurance and financial professionals - a
feat that many business owners have to struggle for years to
accomplish.
At Farmers, you're in business for yourself - but not by yourself.
You have freedom as an entrepreneur, but can lean on the strength
of one of the world's most established group of insurance companies
- Farmers
®
Insurance Group. You also have help from a local district
manager and corporate personnel. Farmers provides continual
support in technology, customer service, marketing and education.
With Farmers, we work together for your success.

3. Why Farmers?Why Farmers?
You Control Your FutureYou Control Your Future
Independent Contractor
No Boss
No Time Clock to Punch
You Pick Your Office LocationYou Pick Your Office Location
No territories or boundaries
Freedom to choose a location close to home
Start a new office in a growing area
Family - Survivor RightsFamily - Survivor Rights
The right to sell part of your agency to a direct member of your
family at anytime.
In the event of death, an agent’s spouse or children have the right
to acquire the agency.
Agency Equity – Contract ValueAgency Equity – Contract Value
A Guaranteed value of the agency, your ownership equity, which is
paid to you whenever you choose to retire or resign.
A Guaranteed value of the agency which is paid to the agent’s
spouse or heirs in the event of the agent’s death, if the spouse or heirs
choose not to acquire the agency.

4. Farmers Product PortfolioFarmers Product Portfolio
Personal LinesPersonal Lines
 Auto
 Home
 Condo/Townhome
 Renters
 Mobile Homes
 Recreational Vehicles
 Motor Homes
 Motorcycles
 Boats
 Umbrella
Business/CommercialBusiness/Commercial
 Restaurant
 Contractor
 Wholesale/Distributor
 Retail & Service
 Apt/Condo Buildings
 Automotive Trades
 Commercial Real Estate
 Light Manufacturing
 Hotels/Motels
 Churches/Schools
Life InsuranceLife Insurance
Variable Universal Life*
Traditional Universal Life
Whole Life
Term Life
Mortgage Protection
Simple Whole Life
Simple Term Life
Decreasing Term Life
Final Expense
Financial ServicesFinancial Services
Mutual Funds*
Variable Annuities*
Fixed Annuities
529 College Savings Plans*
IRA’s*
401k’s*
*Requires Series 6 & 63 License
Securities offered through Farmers Financial Solutions, LLC
30801 Agoura Rd. Bldg 1, Agoura Hills, CA 91301, (818) 584-0200
Member FINRA & SIPC

5. Reserve Business BuilderReserve Business Builder
 We offer Part-time or Full-time Training
 Formal Training Completed at District Office with Flexibility of
Schedule
 You will have Access to the Resources and Facilities of the District
Office or You may Operate out of Your Home
 You will be Provided Marketing Leads Based on Your
Commitment and Results
 You Earn Full Commission While Training
 The Reserve Business Builder will guide you through the Training
Process with the District Trainer as Your Facilitator
 Complete Training Requirements to Graduate to Career Agent
 Combination of Online, Classroom and Joint Field Work
 Marketing Training
 Product & Sales Training
 Business Planning
 Financial Support

6. Career Agent ConversionCareer Agent Conversion
*4 month Training Program to Become a Career Agent
You must complete the following:
Property & Casualty (Auto/Home/Business)
 40 P&C policies issued and paid within a 120 day window
Life
 8 Written with 4 issued and paid within a 120 day window
 Must be cross-sold policies
You will have the opportunity to complete the requirements early
and graduate to career prior to your 4th
month.
Each Reserve Agent will have the ability to run their business out of
the district office free of charge.
Although the hiring of a licensed customer service representative
(CSR) and acquiring an office lease are not required to become
a Career Agent, both are highly recommended within your first 3
months as a Career Agent.

7. Career Agent Subsidy –Career Agent Subsidy –
Commission MatchCommission Match
1-6 Months $2,500
Per Month
10-12 Months
125 % Match
of Commissions
13-24 Months
100 % Match
of Commissions
Diamond
Office Subsidy
$6,000 Max
7-9 Months
150% Match
of Commissions
2 Year Max Subsidy
$75,000
Plus Commissions
Series 6 Bonus
Subsidy Adv.
$6,000
Plus Commissions

8. Career Agent Subsidy –Career Agent Subsidy –
Guarantee DrawGuarantee Draw
1st
Yr Guarantee
Commissions & Subsidy
$3,000
Per Month
Diamond
Office Subsidy
$6,000 Max
2 Year Max Subsidy
$96,000
Plus Commissions
2nd
Yr Guarantee
Commissions & Subsidy
$4,000
Per Month
Series 6 Bonus
Subsidy Adv.
$6,000
*Life Commissions Over
$250 On Top of Guarantee

9. Career Development SystemCareer Development System
 Designed for those who have completed the Reserve Program
and Proven they are Prepared to Build a Successful Business.
 As a Full-Time Business Owner, You will Devote Full-Time Efforts to
Build and Maintain Your Agency
 Establish and Maintain a Professional Office in Your Preferred
Market, Outside the Home. We will Assist You in Acquisition
 Career Development System will Continue for all 24 months of
Career Status and will Consist of:
 Continued Focus on Marketing and Sales
 Additional Product Knowledge and Skill Development
 Further Development of Business management Skills
 Sharing Successes and Challenges with other Career Agents
 Farmers Insurance maintains a no charge to the agent firm of
attorneys and estate planner on retainer for the use of our agents
at any time. The agent places a phone call whenever necessary
and receives current up-to-date advice.
 An exclusive prospecting system that identifies all auto
policyholders in the state that would receive an auto insurance
premium discount if they acquire their life insurance through
Farmers.

10. The University of Farmers for Career Agents curriculum
was created to assist our agents with the business skills needed
to develop long-term goals and plans for the future growth of
your agency. Successful business owners do not reach their
ultimate objectives without creating a road map to get there.
The University of Farmers will assist you in developing that road
map.
The University of Farmers was just recognized as
Corporate University of the Year by Corporate University
Exchange (CUX). This award is significant as CUX is the leading
provider of corporate university research and advisory services.
They are a premier organization that senior executives rely on for
guidance to deliver business performance improvements.
Farmers Insurance was recently ranked #1 by Training
Magazine in their published Top 125 rankings for 2011. The Top
125 ranking is determined by assessing a range of qualitative
and quantitative factors, including financial investment in
employee development, the scope of development programs,
and how closely such development efforts are linked to business
goals and objectives.

11.  District Office StaffDistrict Office Staff
 Regional Office StaffRegional Office Staff
 HelpPoint*HelpPoint*
 ServicePointServicePoint
 MyFieldPointMyFieldPoint
 BOSSBOSS
 AMPAMP
Agency SupportAgency Support

12. CommissionsCommissions
Policy Term Commission % Renewal
Commission %
Auto 6/12 months 10% 10%
Home Annual 20% 14%
Life 1st
Year 50% (average) 15% 2nd
Year,
3% thereafter
Life Bonus
(varies by
commission)
7 policies
10 policies
13 policies
30% bonus
60% bonus
100% bonus
Variable
Annuities
1st
Year 4% Varies
Fixed Annuities 1st
Year 4% Varies
Commercial 1st
Year 15% 12%
Liability Only 1st
Year 10% 10%
Mutual Funds 1st
Year 55% - 85% of
G.D.C.
*Varies by
Company
Commissions are paid *monthly, via folio on the 1st
of every month.
Direct deposit in highly recommended.
*FFS (Mutual Funds, Variable Annuities/Life) commissions are paid via
folio the week after issue.

13. RecognitionRecognition
Blue VaseBlue Vase *required for all career agents
 9 Net Issued & Paid “Life Only” Policies 1st
3 months or
21 Net Issued “Life Only” Policies 1st
6 months (Leaders
Roundtable)
District 68-11 Crystal Blue VaseDistrict 68-11 Crystal Blue Vase
 36 Issued & Paid “Life Only” Policies 1st
6 months
 8.5% or lower Life Lapse Ratio
 Avg. $125k Policy Face Value
Achieving Blue Vase qualifies you for the covetedAchieving Blue Vase qualifies you for the coveted
District 68-11 Blue Vase Society.District 68-11 Blue Vase Society.
Leaders RoundtableLeaders Roundtable
 A number of possible qualifications including:
 Multi-line qualifications
 Personal Lines qualifications
 Life/FFS qualifications
 Commercial qualifications
ChampionshipChampionship
 Grow 50 PIF
 150 NBNH/NLOB
 $5000 in Life Premium
 $10,000 in Commercial Premium
 Profitable Agency

14. Presidents CouncilPresidents Council
After enjoying a spectacular convention with your Championship
peers for five days and four nights, you will be treated to an
additional two days exclusive to PC members only.
As a first-time qualifier, a Presidents Council plaque will be yours —
and you’ll earn Member Bars to mark qualification in subsequent
years. And that’s not all. A commemorative Tiffany & Co. 18-karat
gold-plated watch will be presented to you on your first year of
selection.
As a Presidents Council agent, you have
reached the highest peak. You have shown
the fortitude to effect change, and you
should be rewarded for your outstanding
achievements.
The President’s Award is Farmers Highest RecognitionThe President’s Award is Farmers Highest Recognition..