Be your own boss and open your own insurance business with no liquid asset and zero dollar

1. Grow Your Business with Farmers
Insurance
Be in business for yourself, but
not by yourself
Be in Your Business For Yourself but not By Yourself.

2. As a President of Agency Operation of Greater Southern California Farmers® Insurance, my responsibility is to recruit and
train entrepreneurs to take full advantage of what I believe is the best small business opportunity in America Today-being a
Farmers Agency Owner. My championship district office uses the Farmers Insurance Agency Marketing Platform.
I started my career as a Professional Numismatist when I opened my first Corporation, Gulf Coast Coins. Then I moved into
Wholesale and Retail Jewelry Manufacturing. I operated in this industry for another 5 years until he settled on Insurance and
Financial Services, where I have remained for 31 years. Currently, I oversee more than 40,000 policyholders and 43 agencies.
My credentials include:
• Farmers Agency Development Manager of the Year Award
• Multiple Manager of the Year Awards, Sales and Growth Awards
I have been recognized by the Farmers Insurance Group as a Championship District Office in 2009 and 2012. My most recent
accomplishments include being honored as a leader among my peers at Farmers Insurance, by achieving toppers
2004,2009,2010,2012, and 2014, 2018, and 2019. I was recognized as one of the top 25 in theUnited States in 2019.
Donald Swanson (LUTCF)
President of Agency Operations
Greater San Diego area

3. Why Seek to
Own Your Own
Business?
❏ Be Your Own Boss
❏ Security
❏ Freedom
❏ Retirement
❏ Legacy
❏ Equity
❏ What’s Next?

4. The
Obstacles
For Opening
The
Business
1. What is my path to Financial Freedom?
2. How do I get Training & Licensing ?
3. How do I find my Location?
4. How will I Market and generate Sales?
5. How do I Project the Income and Project
Expenses ?
6. Where do I get Funds?
7. Where do I find Staff ?
8. How do I Close or Sell my business?
9. How do I Transition?

6. Farmers is a subsidiary of
the Swiss company Zurich
Insurance Group.
Zurich a Swiss insurance
company, commonly
known as Zurich,
headquartered in Zürich,
Switzerland. The company
is Switzerland's largest
insurer. As of 2020, the
group is the world's 117th
largest public company
according to Forbes
Global 2000s list, and in
2011 it ranked 94th in
Interbrand’s top 100
brands.

10. What do you know about insurance?
Do you know how insurance agents get paid?
• New Business Commissions
You make commissions on all NEW Business you
write with Farmers
• Service Renewal Commissions ( Residual income)
You receive service commissions on all renewing
business annually ( 6 months auto)

11. Different Paths
to Insurance
Agency
Ownership
Paths to Insurance
Agency ownership
Protégé or
Associate Agent
Retail
Don’t have assets Have $50,000 assets

12. Associate Agent
• The Associate Agent Program is designed to provide individuals an opportunity to grow their
skills and business knowledge to become a Farmers agency owner while being mentored by
Mr. Swanson and the district team.
• As an Associate Agent, you will learn from an experienced industry professional as well as
have access to the award-winning University of Farmers training program that is designed to
help enhance your knowledge and introduce you to tools that may help you grow as business
owners should you one day own your own Farmers agency.
• Opportunity For Agency Ownership
• Grant/Assigned Agencies
• The Associate agent will have 24 months to complete all eligibility requirements, $100,000
Premium.
• When an associate agent meets all applicable legibility requirements, they will have the
opportunity to become an agency owner. The investable asset requirements will be waived.
• Well qualified candidates could receive revenue without having to purchase an agency. This
could be your opportunity to continue a Legacy!

13. PROTÉGÉ
The Protégé Agency Producer Program is designed to provide under-capitalized
individuals an opportunity to grow their skills and business knowledge to become a
Farmers agency owner while working for an existing Farmers agency owner.
As a Protégé you will learn from an experienced industry professional as well as have
access to the award-winning University of Farmers training program that is designed to
help enhance your knowledge and introduce you to tools that may help you grow as
business owners should you one day own your own Farmers agency.
Opportunity For Agency Ownership
Grant/Assigned Agencies
The Protégé Agency Producer will have 12 months to complete all eligibility
requirements, $75,000 in Premium. When a protégé meets all applicable legibility
requirements, they will have the opportunity to become an agency owner. The
investable asset requirements at Farmers Insurance will be waived. Well qualified
candidates could receive revenue without having to purchase an agency. This could
be your opportunity to continue a Legacy!

15. 3 Different Paths after
Graduating from
Protégé and Associate
Agent:
● PRO:
Performance Retail Opportunity
● PAO:
Performance Acquisition
Opportunity
● PSO:
Performance Seed Opportunity

16. 3 pathways
after you
graduate from
Protégé and
Associate agent
1. Performance SEED Opportunity: Grant/ Assigned Agencies
Well qualified candidates could receive revenue
without having to purchase existing location
2. Performance Retail Opportunity ( PRO)
Well qualified candidates can start from the scratch
and have their own agency in any location they
would like to have. The PRO Opportunity allows the
Protégé/Associate Agent candidate receive an assignment of service
and commissions rights to otherwise customers at
the time of Retail appointment.
To be eligible for assignment through the Protégé/Associate Agent
Opportunity, can receive up to 1,250 Revenue
Generating customer accounts.
3. Performance Acquisition Opportunity
Well qualified candidates can purchase the existing agency that is for sale.

18. Potential New
Business
Commissions per
households
Product Premium/Year New Business
Commission(%)
New Business
Commission($)
Auto (2 autos) $1900
($950 per auto)
9% $171
Home $1,290 14% $180
Umbrella $230 10% $23
Household
Total:
$ 374
10 households x $374 ≈ $3740
(monthly)
3 months x $3740 = $11,220
(quarterly)

19. Potential new
business
commissions per
month by selling 1
commercial and 2
Life
Product Premium Average new
business
commission
(%)
New Business
commission ($)
Life $975 50% $488
Commercial
( 1commercial)
$3850 15% $ 537
Total $976(2x $488)
+$537=$ 1,513
Quarterly total: $ 4539
( 2 Life a month and 1 Commercial a month)

20. Total Commissions for the Quarter
Total Personal Lines = $11,220
Total Commercial/Life = $4,539
Total Commissions= $15,759

22. The path towards agency ownership
/The process:
➢ Background check
➢ Licensing and Training program

23. The path towards agency ownership
/The Candidate:
➢ The desire to build and grow
➢ Self-motivation and Independence
➢ Communication Skills
➢ Sincerity – listen intently to the needs of your clients with genuine concern and
understanding while providing the best value options for their unique situations
➢ Ambitious – always looking for new opportunities, consistently following up, and
maintaining an “A” game to drive business

24. First Things First
Getting Licensed
• Property & Casualty
• Life and health
You must be licensed to sell insurance in each state that you plan on soliciting business. All states require
that you take and pass 40 hours of general insurance education courses and up to 12 hours of ethics
courses ( in total 52 hours) before you can take their licensing exam. Many of the courses are available as
online self study, self-paced programs. The cost of courses runs from $250-$500 each. Most states require
separate licenses for life & health insurance, and property & casualty insurance. If you would like to sell
variable annuities or variable life insurance, you must also complete and pass the required coursework for a
Series 6 license.
How to Register? Go to www.MikeRoss.org

25. You have the desire; we’ll provide you the support!
• Unlimited income potential
• The ability to sell your Service and Commission Rights
• Support from our District Manager and Business Consultant
• Corporate Positioning
• Comprehensive Training and Business Development
• Lead generation and Agency Startup Support
• Platinum Marketing System
• Internal Funding

26. Economic Contract Value and Legacy
Your Agency Builds Equity — An added benefit is the ability to
develop substantial monetary equity, known as Contract Value.
Contract Value is where Farmers Insurance will purchase back your
renewable income at a vested multiple, determined by our Agent
Appointment Agreement.
Family Provision Right Our Farmers Agency owners own their book
and build equity that they can sell in the open market or transfer to their
family members.

27. Bojidira Maximova
Business Consultant
Cynthia Marmolejo
Senior Business Consultant
Negin Miresmaily
Director of Agency Acquisition

28. Corporate Support
Randi Zakrzewski Robert Castro Dan Fash
Distribution Consultant Sales Coach Commercial Field Underwriter

29. The U of F in-depth training program has
been voted the #1 training program in the
World by Training magazine.

33. Cost Share
Cost Share is available based on whether you are enrolled in the Performance
Marketing Package. Products and services and the assigned Cost Share
percentage are subject to change.
• Each Agent who is enrolled in the Performance Marketing Package is allowed
$10,000 - $30,000 per year in Cost Share and $1,700 - $2,300 per year in AMP
Bucks, depending on tier placement and digital marketing selection.
• Unused funds will expire at the end of the calendar year.
AMP Bucks
AMP Bucks can be used for up to 100% folio credit after Agency Marketing
Program purchases. These funds are designed to be used for performance-based
marketing tactics available through Agency Marketing. This means AMP Bucks
cannot be used for items that are not Cost Share eligible. Other items not eligible
are branded merchandise, including signage, and Community Engagement activity
funding.

34. Community Engagement
program gives Agency Marketing
Package participants the opportunity
Events (up to a maximum of $2,000
per event) or Community Marketing
activities (up to a maximum of $50
per event).
For both Community Events and
Community Marketing there is no
maximum number of submissions
per month.

35. Digital
Support
➢Premium
Agent
Website
➢Paid Search
➢Hearsay
➢Yelp Profile
➢Paid Social

37. Ever Quote Leads
Ever quote finds consumers with intent to purchase insurance on
the internet across 300 web platforms
Consumers provide 20-50 pieces of insurance specific information
Seamlessly connected to agents in real time at moment of purchase
time

38. Donald Swanson
Platinum Elite
Marketing System
Our SALES Marketing Platform focuses on:
• Social Media & Website Marketing
• Automated Digital Marketing
• Lead Generation Marketing
• Event and Email Marketing
• Strategic Network & Target Marketing

39. How Do I get
Started?
Reserve:
● Background Check (Satisfactory results of background check)
● Licensing (Property, Casualty, Life and Health licenses prior to agent
appointment)
● Capital Requirement $50,000
Pre-Approval:
• Business Plan and Proforma
Final- Approval:
▪ Training program through the University of Farmers®
● Branded Office Location
● Office location at time of full-time appointment
● Agency Staff (Minimum of one licensed and appointed agency staff
member at full-time appointment)
Effective Date
Agents start working at their agencies

40. Estimating Your
Costs and Revenue is not easy.
We Help You Do That!

41. What is Next ?
1. Schedule your second appointment for your second meeting with
Negin Miresmaily.
Negin.dswanson@farmersagency.com Tel. 949-923-1523
2. Determine Timeline and path that bests suits you
3. Start Onboarding process.
4. Execute a plan and timeline to start your farmers insurance
agency.

42. Thank YOU
• Donald Swanson, Insurance Agency, Inc.
• President of Agency Operation
• 1011 Camino Del Rio South, Suit 100
• San Diego, CA 92108
•
• Tel. 949-923-1523
• 6192430222
• www.farmersinsurance.careers