Off the Beaten Path (Teen authored presentations from Eyebeam's Digital Day Camp)

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A team of high school students participating in Eyebeam's Digital Day Camp program designed and pitched a mobile application. This document is the visual content from their presentation. Videos also available soon on Eyebeam's Vimeo channel.)

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Off the Beaten Path (Teen authored presentations from Eyebeam's Digital Day Camp)

  1. 1. Off the Beaten Path Rebecca Anthony, Cynthia Dunston, Mandy Fong, Sharon Mizrahi, Justice Whyte
  2. 2. Concept Off the Beaten Path offers an alternative to business-based entertainment, allowing users to find free, serene spots around various cities. A peaceful haven amid a bustling city is readily located with a push of a button.
  3. 3. Comparative Analysis Time Out New York Yelp
  4. 4. Design Rationale Who is the audience? What does the name of the app mean? What is the visual theme of the app and why?
  5. 5. Mood Board Our moodboard contains images, swatches, typography, illustration, textures, and gradients.
  6. 6. Style Guide
  7. 7. Visual Brainstorming Our original logo/icon ideas
  8. 8. Logo The logo has a leaf being blown by the wind.
  9. 9. App Store Icon Our icon follows the same design as our logo to keep it simple.
  10. 10. Design (Screens)
  11. 11. Design (Screens)
  12. 12. Design (Screens)
  13. 13. Next Steps? Expand to various cities Expand to suburban areas Partner with the Department of Parks and Recreation More visual explorations

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