This document outlines the topics to be covered in Week 10 of a course on layout and art direction. The week will include a critique of student homework, a discussion on dealing with the pressures of time constraints and budgets in real world work, and job search strategies. Students will also participate in an in-class exercise redesigning ads based on limited budgets. They will then be assigned homework to design a campaign convincing people in Seattle to hang their laundry out to dry instead of using dryers.

1. Course outline- Layout and Art direction
Fall 2013
Lori Peck, instructor
December 2, 2013
Week 10: Tackling real world situations
Critique of homework
Dealing with the pressures of time constraints, budget limitations, and other bummers.
Job search strategies
Turning bad work around
class exercise: hand out ads
-how would you have executed this ad with out a million dollar budget and still achieve the same
idea?
Design inspiration from current ad/design world
(Portfolio review if desired at end of class)
Homework:
The city of Seattle is introducing an initiative to have people hang their laundry out to dry as opposed
to using dryers whenever possible. Come up with a campaign to convince people to hang their
laundry out. Use any medium you believe will achieve maximum converts.
(see brief)