1. Course outline- Layout and Art direction
Spring 2014
Lori Peck, instructor
Habitant assignment OR personal project OR revision to past class project
Assignment: Poster for inside the mall at Bellevue Square.
Client: “Habitant” (You may re-name the bar!) located in Bellevue Square in Nordstrom
100 Bellevue Square. Hours: Open 11:30 AM-9 PM Mon- Sat, Sunday 11:30-5 PM.
Serving craft cocktails, beer, wine, and light food.
Audience: Male and Female shoppers ages 21-35 years old.
Objective: Gain awareness of Habitant.
Situation: Habitant wants to increase their number of new customers and introduce them to a new
shopping “habit” of stopping in before, during and after shopping in Nordstrom.
Attitude: People are still largely unaware that Habitant exists.
Mandatories: Habitant cocktail lounge at Nordstrom, 2nd Floor