Myths have been part of human culture since our earliest times, according to Free Range Studios CEO/co-founder Jonah Sachs. In his presentation, Sachs explored the ideas behind his popular workshops on the power of storytelling to further consumer engagement, activation and loyalty. Stories are how we connect with the world and make sense of it; they are therefore a critical tool for bringing about a more sustainable world. “The stories we are telling are as important as what we are selling,” said Sachs.

1. The Power of Storytelling:
Lessons in Engaging Consumer
Engagement, Activation and
Loyalty
Jonah Sachs
Co-founder and CEO
Free Range Studios

2. Fifteen Minutes
To Change Everything
JONAH SACHS
CEO | FREE RANGE STUDIOS
WWW.FREERANGE.COM

7. Telling great stories

9. MYTH

10. The Ingredients of Myth

11. The Myth Gap

13. The Consumer
The Brand
Anxiety

14. =

23. becomes

24. The Audience The Storyteller

26. The Sustainability Myth

27. The Three Stories
(not yet told)

28. The Positive
(but possible) Future

29. The Good Life

30. The Corporation & the Citizen