Start-up success by Agri-graduates: Dreams to destination

1. succ
Prof. Surya Rathore
Principal Scientist (Extension Information
Systems)
ICAR – National Academy of Agricultural
Research Management, Hyderabad
Start-up Success by
Agri-graduates: Dreams
to destination

2. Size of Agricultural
Education in India
 India: One of the largest Agricultural education
systems with 64 SAUs, 3 CAUs and 4 deemed
Universities
 These institutions enroll on annual basis about
15,000 students at UG level, 7000 and 1700 at
doctoral level
 There are over 75,000 students studying in SAUs.
Apart from this, there are large number of
private colleges; both affiliated & non – affiliated
to SAUs which constitute to a large number of
Agri-graduates being followed up every year.

3. GAP between Agri-graduates
& Employment
There is a thick line between number of
Agri-graduates passing out every year and
job opportunities available for them in
real time market which forms an utmost
requirement of creation of jobs to the
rising number on a large scale which is
technically a mammoth task for any
country’s economy.

4. succ
Prof. Surya Rathore
Principal Scientist (Extension Information
Systems)
ICAR – National Academy of Agricultural
Research Management, Hyderabad

5. What are Start-ups?
• A startup is a newly
emerged business venture that
aims to develop a viable business
model to meet a marketplace
need or problem.

6. Are you a start-up?
• Upto a period of 7 years from the date of
incorporation/registration or upto 10 years in biotech
sector
• Incorporated as either a Private Limited company or
a Registered Partnership Firm or a Limited Liability
Partnership
• Not formed by splitting up or reconstruction of a
business already in existence
• Turnover not exceeding Rs. 25 crore for any of the
financial years since registration
• Working towards innovation, dev or improvement of
product/processes/services

7. Start-ups areas for Agri-
graduates Food processing
 Floriculture
 Pisciculture
 Innovative farm technology
 Agri-inputs
 Poultry farm & feeds
 Veterinary clinics
 Management of innovative horticultural orchards
 Event management
 Micro-financing
 Interior designers
 Nutri-clinics & consultancy
 Pre-school

8. 1.Documentation of Success Stories
• https://www.youtube.com/watch?v=0hry6vRCd0c&t=164s
• https://www.youtube.com/watch?v=jAlFcjOT2mY&t=143s

9. Success
Story 1
Contact Details
_______________________________________
_
Mrs. Ankita Mangesh Phadtare
Phadtare Vasti, At/Po- Kalamb-
Walchandnagar,
Tal: Indapur, Dist: Pune, Maharashtra,
India.
Ph.: +91-9420982020
Email Id: ankitakatkar.ak@gmail.com
‘Rose has dependably been appreciated for its excellence and scent. It
involves the main position in International market of cut blossoms. Rose
cultivation in India is winding up increasingly prevalent due to its
expansion popular as cut blossom and higher business picks up.
Commercial rose flower growing include production and sale of plants,
flower and their products. In loose flower trade, fully developed flowers
are suitable for garland making. Rose is an all-season favorite flower,
which can double the beauty of an event. Like any other field,
agriculture also demands innovation, capital investment, modern
technologies and best brains. Mrs. Ankita Phadtare, an agriculture
graduate, has converted semi-arid lands into green-lands of this Rose
Cultivation. The dedicated and energetic lady of Kalamb Village, Pune
district, Maharashtra is reaping whooping harvests of Dutch-roses
under the green polyhouse since three years from now.
Mrs. Ankita Phadtare is a graduate in Agriculture but floriculture is her
passion. And, she has used technology and devised innovative ways to
maximize the yield of Dutch roses.

10. Success
Story2
Contact Details
_______________________________________
_
Mr. Sandip Umretiya
B/Gf3 Pratham Plaza, Opp Gateway
Hotel,
Akota, Vadodara, Gujarat, India-
390020.
Ph.: +91-9825242506
Email Id: baroda.pet.clinic@gmail.com
“It was quite fun having this wholesome universe, bonding with
creatures of all different types that, today, some kids only see in books
or a movie,” Dr. Umretiya says, smiling. “For me, they were a normal
part of a family and a natural fixture of the environment. There was a
relationship there; I developed a bond with animals”. Dr. Umretiya
belonged to an agrarian family of the small village of Gujarat. His father
is an arts graduate who runs a provision store along with farming in his
village and mother is a homemaker. He completed his primary
education in his premises after that he moved to the city of Vadodara
for higher education. His family were very fond of pets and were
keeping the dog for a very long time which led him to choose veterinary
sciences. “I was attracted to the science and healing aspects of
medicine, and treating animals would be a plus,” he explains. Dr.
Umretiya studied at the Anand Agriculture University, Anand obtaining
B.V.Sc. Degree in 2007, and a master’s degree in Veterinary
Microbiology in 2009.

11. A bird’s eye view of Proprietors of
Start-ups
 83% were men
 Almost equal percentage (50 & 47%)
belonged to Young (21-40) or middle age
group (41-60)
 Equal percentage (50%)of respondents hailed
from rural and urban background
 Highest percentage (40%) were inspired by
parents to become entrepreneurs and 27%
were self inspired, 10% friends, Professors
(10%) etc.

12. 0
2
4
6
8
10
12
14
16
15
4 3 2 2 2 1 1
NumberofEntrepreneurs
Graduation Course
Classification of start-ups based upon their graduation course
6
4 4
3 3 3
2 2 2
1
0
1
2
3
4
5
6
7
ANGRAU,
Undivided AP
RAU, Bikaner UAS,
Dharwad
VNMAU,
Parbhani
MPKV, Rahuri AAU, Anand NAU, Navsari UAS,
Bangalore
MPUAT,
Udaipur
JAU,
Junagadh
NumberofEntrepreneurs
Universities from which they graduated
Classification of start-ups based upon universities from which they
graduated

13. 11
15
4
0 2 4 6 8 10 12 14 16
0.5L-5L (Low)
5.01L-10L (Medium)
>10L (High)
Number of Proprietors
InitialInvestments(inLakhs) CLASSIFICATION OF
ENTREPRENEURS FIRMS BASED
UPON INITIAL INVESTMENTS
12
14
4
0
2
4
6
8
10
12
14
16
5L - 100L 100.01L - 1000L >1000L
NUMBEROFENTREPRENEURS
ANNUAL TURNOVERS OF START – UPS (IN LAKHS)
CLASSIFICATION OF FIRMS BASED UPON
THEIR ANNUAL TURNOVERS
17, 56%
8, 27%
5, 17%
MONTHLY EARNINGS OF START - UPS
30K - 100K 101K - 200K >201K
18, 60%
12, 40%
Do Start-Ups have website of their own?
Website
Unvailable
Website
Available

14. Critical Success Factors responsible for
Entrepreneurship dev among Agri-graduates
 Trainings received
 Approaches followed to sell products and
services
 Frequency of sales achieved in the beginning
 Relationship with competitors
 Leadership Style
 Expert advice
 End Factors of Success
 Knowledge of multiple languages

15. Critical Success Factors
Untrained, 21,
70%
Trained, 9, 30%
Training received before starting their
Start-up
Untrained
Trained
Market
Prices, 16,
54%
Others, 1, 3%
Own
Selling
Price,
13, 43%
Approach followed to sell products and
services
Market Prices
Others
Own Selling
Price
0
5
10
15
LOW SALES MODERATE SALES HIGH SALES
12
15
3
NumberofStart-ups
Sales Frequency
Frequency of sales achieved by Start-ups
in the beginning
0 10 20 30
Friendly Behaviour
Get Knowledge from them
30, 100%
11, 37%
Number of Proprieters
Relationship
Relations with Competitors

16. 0
2
4
6
8
10
12
14
16
18
3
17
2
8
NumberofProprietors
Leadership Types
LEADERSHIP STYLE FOLLOWED
0 5 10 15
Yes
Sometimes
No
15
14
1
Number of Entrepreneurs
Classification of Proprietors who take
expert advice in their Star-up decisions
25, 83%
23,77%
19, 63%
1, 3%
0
5
10
15
20
25
Quality Products
Good Customer Service
Business Knowledge
Monopoly in Market
Classification of End Factors which made the Start-ups successful

17. 30
30
10
99
7
4
0
5
10
15
20
25
30
English
Hindi
Marathi
TeluguGujarati
Kannada
Tamil
LANGUAGES KNOWN BY PROPRIETORS
25, 83%
19, 63% 19, 63%
17, 57%
10, 33%
0
5
10
15
20
25
30
Better Collaboration with
Co-workers
Gains Respect and Local
Customer's Faith
Better Customer
Retention
Helps in Client dealings
of Multi-cultural people
Facilitates Broadening of
Market
NUMBEROFPROPRIETORS
IMPACTS
CLASSIFICATION OF IMPACT OF LANGUAGES KNOWN BY ENTREPRENEURS

18. Discovery
•Stress on Courses
like Agril
Economics and
Extension
Education
Concept
Development
•Knowledge of Local
Entrepreneurial
Ventures
Resourcing
•Multiple Finance
Sourcing
Actualization •Innovativeness
Harvesting
•Business Diversification
•Inter-state and
International Market
Allocations

19. Critical
Success
Factors
(CSF)
Market
Knowledge
Adequate
Expectations
Friendly
relationship with
peers
Expert advice is a
key to Success
Participative
Leadership
Succeeds
Good to be
Multilingual
Quality Products,
Good Customer
Service and
business
knowledge
Critical Success Factors of Start-Ups

20. Entrepreneurial
Processes
Critical
Success
Factors
(CSF)
3. Roadmap for ED in SAUs

21. Promote Small Scale Business Initially
Conduct SWOT Analysis
Innovation is the need of hour
Invest Adequate Finance
Strengthen Infrastructural Facilities
Proper Decision Making
Domain and Market Knowledge is must
Give Importance to CSR
Hard Work, Dedication
Quality Products & Services is the key to Success
Advice to Budding Entrepreneurs

22. Recommendations
• Agriculture subject should be made
compulsory at school level.
• Curriculum comprising Agricultural
Marketing, Trade & Prices should be
broadened a bit where people starting
new businesses and existing business
visionaries struggle more often.
• The subject of Entrepreneurship
Development & Business Communication
which was recently added in curriculum
should be focused more by having
interactions between students and Agri-
graduates turned entrepreneurs.
• Home Science which is also called as
Community Sciences should also
encourage some courses on Agricultural
Marketing.
• New entrepreneurial ventures should be
identified in various Agricultural Sciences
and there should be a Vocational
Counselling Cell within each college limits
for entrepreneurial development.
• The Placement cells should handle the
responsibility of exposing budding Agri-
graduates to entrepreneurship core and
should be indulged in entrepreneurial
ventures supporting activities and
handholding for few years.
• Information Technology aspect to be
strengthen in the curriculum and Agri-
graduates should be taught the
importance of Information Technology
usage in Agriculture such as business
marketing by means of Digital Marketing

23. Recommendations
• Innovation knowledge should be
promoted among Agri-graduates and the
phenomenon of awarding candidates
with suitable innovative ideas to be
endorsed in the Universities.
• The Success Stories of Agri-graduates
should be shared with budding Agri-
graduates by means of providing them
with literature of success stories, video
films and Face-to-Face interactions with
successful entrepreneurs.
• These stories should also be shared with
industry giants which can form a linkage
between them and Upcoming Agri-
graduates and may result in few fruitful
ventures in the near future.
•
• Languages should be given a special
attention and Hindi and English
languages must be made compulsory
throughout the country’s educational
limits in order to boost business
marketing capabilities of upcoming
entrepreneurs and should be included in
Fifth Deans Committee Report
curriculum.
• Importance should be given to banking
knowledge and filling up the financial
need of the upcoming graduates by
making them aware of the financial
policies of the country and processes
involved in retrieving loan facilities and
other important requirements.