SUMMER INTERNSHIP PROJECT REPORT RAJA RAJNISH 1.pdf

SUMMER INTERNSHIP PROJECT REPORT
On
“The Study on Customer Satisfaction”
Of
Gopal Snacks Pvt Ltd. (Rajkot)
Prepared By
RAJA RAJNISH – 92201823163
Guided By
PROF. SYED WAJID AHMED
(Faculty of Management)
A Report Submitted to
Marwadi University in Partial Fulfillment of the Requirements for the
MBA in Faculty of Business Management
JULY 2023
MARWADI UNIVERSITY
Rajkot-Morbi Road, At & Po. Gauridad,
Rajkot-360003, Gujarat, India
www.marwadiuniversity.in

Marwadi University, Rajkot 2
ANNEXURE – II
STUDENT DECLARATION
I, undersigned, Raja Rajnish declare that the Summer Internship Project Work entitled
“The Study on Customer Satisfaction” submitted in partial fulfillment of the
requirements for the award of the degree of Master of Business Administartion (MBA)
of Marwadi University, Rajkot, India is my ideas in my own words and where others'
ideas or words have been included, I have adequately cited and referenced the original
sources. I also declare that I have adhered to all principles of academic honesty and integrity
and have not misrepresented or fabricated or falsified any idea/data/fact/source in my
submission.
This authentic work has been carried out by me under the supervision of Prof. Syed Wajid
Ahmed I also declare that the content of this project report does not form a basis for the
award of any previous degree to anyone else.
I understand that any violation of the above will be cause for disciplinary action by
the university and can also evoke penal action from the sources which have thus not been
properly cited or from whom proper permission has not been taken when needed.
Date:
Place: Rajkot
RAJA RAJNISH
Signature of the Student 92201823163

COMPANY CERTIFICATE

UNIVERSITY CERTIFICATE
This is to certify that Summer Internship Project work embodied in this dissertation titled
“The Study on Customer Satisfaction” was carried out by Raja Rajnish at Marwadi
University for partial fulfilment of MBA in Faculty of Business Management to be
awarded by Marwadi University. This research/project work has been carried out under
my guidance and supervision and it is up to my satisfaction.
Date:
Place:
Signature & Signature & Signature &
Name of Guide Name of Head of Dept. Name of Principal/Dean

PLAGIARISM REPORT

PREFACE
Today’s world is the world of management and MBA gives theoretical knowledge along
with practical knowledge, every coin has two sides, it is true as one side is the theory and
the other side is the practical side. Only theoretical knowledge is not enough, along
practical knowledge is also needed.
Practical knowledge plays an important role in MBA, without practical knowledge there is
no value of theatrical knowledge. As part of MBA, I got opportunity to gain practical
knowledge by taking an industrial trip in Gopal Snacks PVT. ltd. and I have improved our
practical knowledge from this project.
This project report, which is based on industrials training. The MBA (Sem-3) gives student
the means to prepare for future theoretical and practical application.
It is in the sense that the research has play a significant role to play in the subject of business
management to develop healthy managerial and administrative skills in potential
knowledge in real environment.

ACKNOWLEDGMENT
I am really grateful for the opportunity to do this project and sincerely thank my guide Prof.
SYED WAJID AHMED for giving me this project's trust. He has proven to be a mentor
throughout my entire trip, and his insightful advice has greatly improved me and helped
me complete my project successfully.
Furthermore, I am also especially thankful to program coordinator Prof. AMAR VIJAY
GANDHI Who provide nice guidance to full fill my project.
And also, I would like to thank my friends and family who supported me emotionally and
academically to complete this project without any hindrance.
And as my duty “Gopal snacks PVT. Ltd”. The company Which is Located in Rajkot
which provides me better and latest information.
Finally, yet importantly, the help & support of my guide and professors have made this
venture successful. Therefore, I would like to thank them all form care of my heart.
……………………….
Raja Rajnish
(MBA-Marketing)

TABLE OF CONTENT
Sr. No. Title of the Topic Page No.
01 Industry Overview
• Basic Overview of Industry 11
• Growth and Evolution of the Industry 12-13
• PESTEL Analysis 14-15
02 Background of the Company 16-33
• History 19-20
• Mission, Vision, Value 21
• Organization Structure 22
• Process Chart, Product, Our Presence 23-31
• Financial Data Analysis 32
• Future Outlooks of the Company 33
03 SWOT Analysis 34-35
04 Competitors’ Analysis 36-37
• Porter’s Five force model
05 Introduction of the Topic 38-39
06 Literature Review 40-41
07 Research METHODOLOGY 42-47
• Introduction 42
• Statement of Problem 43
• Objective of the Study 43
• Scope of the Study 43-44
• Research Design 45

• Data Collection Source 46
• Population of the Study 47
• Sampling Size 47
• Sampling Method 47
08 Data Analysis Interpretation 48-54
• Chart
• Tabular Representation of Data
• Analysis and Interpretation
09 Findings & Suggestions 55-56
10 Limitation of the Study 57
11 Conclusion 58
12 Bibliography & References 59
13 Annexure 60-62

INDUSTRY OVERVIEW
Basics Overview of Industry
In India, snacking on namkeen and other foods has long been custom. There are many
different sorts of namkeens, but until about 40 years ago, there weren't many. Snacks have
a long history. However, after the mid-1980s, things drastically altered as the variety of
snacks increased significantly. The introduction of triple layer pouch packing was a major
factor in this development. With this packaging innovation, items had a shelf life of six to
twelve months, ensuring that snacks stayed tasty and fresh for a longer period of time.
Today, the snack market in India offers an astonishing array of options, with around 1,000
different snack items available. These snacks come in various tastes, forms, textures,
aromas, bases, sizes, shapes, and fillings, catering to a diverse range of preferences and
palates. Additionally, there are about 300 types of savory snacks being sold in the country,
showcasing the immense popularity and demand for such delightful treats. The snack
industry has undoubtedly come a long way, providing a vast and delectable assortment of
namkeens and snacks for people to enjoy.
The market for namkeen and snacks in India is currently valued at around INR one
lakh crore. This industry is incredibly dynamic and has experienced remarkable growth in
recent times, with no signs of slowing down. Interestingly, there has been a resurgence in
the demand for traditional snacks like sev, bhujia, and namkeen/mixtures among Indian
consumers, contributing significantly to the impressive growth rate of the companies
operating in this sector.

Growth and Evolution of the Industry
Around 30% of this market is dominated by organized trade players, with prominent
names such as Haldiram's, Pepsico, Gopal (wafers and namkeens), Balaji (wafers and
namkeens), ITC (Bingo), Prataap Snacks (Yellow Diamond), Bikanervala (Bikano), DFM
Foods (CRAX), and others taking the lead. These established players play a crucial role in
shaping the market and meeting the demands of the ever-growing customer base for
namkeen and snacks.
The branded segment is expanding at the rate of approx. 15% per annum whereas
the entire market is growing at the rate of 7-8 per cent.
The namkeen market in India is estimated to grow at a CAGR of 8.42% between
2023 and 2027. The size of the market is forecast to increase by USD 3,162.26 million.
The growth of the market depends on several factors, including rising retail space in Tier-
II and Tier-III cities of India, evolving taste preferences, and a growing preference for
savory snacks.
Indian consumers seem to be rediscovering their love for classic snacks like sev,
bhujia, and namkeen/mixture, which has helped the companies' growth rate to be so
spectacular. Organized business firms control close to 30% of this market, with
Haldiram's, Balaji, Gopal Snacks, ITC (Bingo), Bikaji, Pratap Snacks, Laxmi Snacks,
and others dominating.
Over the last four years, the Indian namkeen industry has experienced rapid growth,
expanding at a faster rate of approximately 22-25% compared to the Western snacks
market, which has grown at around 12-15%. The market can be categorized based on the
age groups it caters to, namely kids, teenagers, and adults.
The kids' category demands special attention, requiring new and attractive packaging
and products. Kids prefer namkeens that are soft, chewable, and spicy, and manufacturers
often offer freebies to entice them. This category is open to trying new flavors, and some
popular ones include Schezwan, Peri Peri, Wasabi, and more.
Teenagers look for healthier and higher-quality namkeen goods since they are health-
conscious. They are also receptive to trying out new varieties. For adults, brand reputation
and price play significant roles in their decision-making process. They also consider the
quantity they get for their money spent.
On average, each person consumes around 500 grams of commercial snacks annually.
The Western regions of India have the highest consumption of snacks, followed by the
Northern regions.
In terms of exports, India shipped nearly $2.8 million worth of savory snacks,
including extruded or expanded products, in the previous year. The export market
experienced a year-on-year growth of approximately 22-23%. The USA emerged as the
leading import country, followed by Australia, Thailand, Israel, and the UAE, primarily
due to the presence of a large Indian expatriate population in these nations.

Namkeen is a product essentially known for three important attributes:
(a) Taste (b) Quality (c) Variety
To put it in simpler terms, namkeens can be divided into three main categories:
(a) Single product segment: This category includes namkeens that are sold individually
and are not mixed with any other ingredients. Examples of such namkeens are Moong Dal,
Chana Dal, Peanuts, Nut Cracker, Karare Peanut, Heeng Jeera Peanut, Masala Matar,
Mathri, Namkeen Pare, and more.
(b) Single product in bhujia: In this category, the namkeens are known as "bhujia" and
consist of a single type of namkeen. Some examples of bhujia namkeens are Plain Sev,
Bikaneri Bhujia, Aloo Bhujia, Punjabi Tadka, Ratlami Sev, Bhavnagri Gathiya, etc.
(c) Lots of mix: This category comprises namkeens that are created by blending various
ingredients together. These namkeens are known for their unique combinations and flavors.
Some examples of mix namkeens include Navratan Mix, Khatta Meetha, Chatpata Mix,
Magic Mix, Royal Treat, Kanpuri Mix, Bombay Mix, Kaju Mix, Kashmiri Mix, All in One,
and so on.
In summary, namkeens come in different types - single products sold individually, single
products in the form of bhujia, and mixed namkeens with a variety of ingredients combined
together. Each type offers a diverse range of flavors and textures to cater to different
preferences.
Important topics discussed in the Namkeen Market Report:
1. Namkeen Market Share Study: The report includes a study of the market share held
by the top manufacturing players in the namkeen industry.
2. Regional and Country Level Market Share: The market share analysis is extended
to the regional and country-level sectors, providing insights into the market
dynamics in specific geographic areas.
3. Strategic References for New Competitors: The report offers strategic guidance for
new entrants in the namkeen market, helping them navigate the competitive
landscape.
4. Planning for Competitive Improvement: The report highlights key common trends
in the market and offers insights into how competitors can improve their strategies
to stay competitive.
5. Namkeen Market Trends: The paper discusses a variety of market trends, including
obstacles, motivators, openings, dangers, and difficulties, as well as suggestions and
investment possibilities.
6. Enterprise Profiling: The report profiles different companies in the namkeen
industry, providing details about their strategies, financial performance, and latest
developments.

PESTEL Analysis
Political factors
• The operations of Gopal Snacks may be impacted by
government regulations on food safety and labeling. Gopal
Snacks could need to make an investment in new
machinery or operating procedures to comply, for instance,
if the government imposes stricter rules on food safety.
• The business of Gopal Snacks might also be impacted by
government trade policies. For instance, Gopal Snacks can
experience more competition from domestic producers if
the government levies duties on imported snacks.
Economic factors
• The business of Gopal Snacks may be impacted by India's
general economic situation. For instance, if the economy is
expanding, more individuals will have extra money to
spend on snacks. In contrast, consumers may spend less on
snacks and other non-essential products if the economy is
struggling.
• The company Gopal Snacks may suffer from inflation. The
cost of labor and raw materials will rise with rising
inflation, which could result in higher costs for the items
made by Gopal Snacks.
Social factors
• The business of Gopal Snacks can be impacted by India's
changing demographics. For instance, the expanding
middle class is calling for a greater range of food. To
satisfy the demands of this expanding market niche, Gopal
Snacks will need to modify its product lineup.
• The business of Gopal Snacks may also be impacted by the
rising interest in health and fitness. The nutritional value of
consumers' snacks is growing in importance. Gopal Snacks
must make sure that its goods satisfy the demands of these
health-conscious customers.
Technological
Factors
• The growth of new technologies may have an effect on the
operations of Gopal Snacks. For instance, Gopal Snacks
may benefit from the development of new packaging
technologies by increasing the shelf life of its products.
• The growing popularity of e-commerce may have an effect
on the operations of Gopal Snacks. To reach a larger
audience, Gopal Snacks will need to make investments in
its internet presence.
Environmental
Factors
• The business of Gopal Snacks may be impacted by the
growing awareness of climate change. Concerns over how
purchases affect the environment are growing among
consumers. To satisfy the demands of these eco-aware

customers, Gopal Snacks must make sure that its business
practices are sustainable.
• The government's environmental protection laws may have
an effect on the operations of Gopal Snacks. Gopal Snacks
might need to make an investment in new machinery or
operating techniques to comply, for instance, if the
government imposes harsher laws on water pollution.
Legal factors
• The operations of Gopal Snacks may be impacted by
government rules governing food safety and labeling.
Gopal Snacks could need to make an investment in new
machinery or operating procedures to comply, for instance,
if the government imposes stricter rules on food safety.
• The business of Gopal Snacks might potentially be
impacted by government intellectual property legislation.
For instance, Gopal Snacks would need to safeguard its
intellectual property rights in order to stop other companies
from replicating its innovative snack product.
The PESTEL aspects that potentially have an impact on Gopal Snacks have only been briefly
discussed. Gopal Snacks can identify the crucial elements that are most likely to have an impact on
its business through a more thorough PESTEL study, and then design strategies to reduce risks and
seize opportunities.

Background of the Company
The Foundation stone of Gopal Namkeen was laid in the year1994 by Bipin Bhai
Vitthal Bhai Hadwani. What started with the supply of snacks and snacks to the local
market of Rajkot gradually grew to prestigious proportions.
The big dream came true when the company got its product line at Raj Nagar Society,
Rajkot.
During the first ten years of the new millennium, he established a home
manufacturing facility in Amar Nagar, Rajkot, due to the ecstatic success of his venture. A
semi-automatic is used to advance technology while improving the taste and quality of the
products. A new plant was established at Vajadi (Vaad) with the name "Gopal Snacks Pvt
Ltd" and new goals.
One of Gujarat's biggest automated plants, metoda GICD, has been operating out of
Rajkot since December 2009 and has a manufacturing area of more than 75,000 square feet.
This includes 2,000 mount Land, the company, has developed into a flavor tycoon of the
state that is renowned for its delectable cuisine. The next step for Gopal Snacks Pvt Ltd. is
to establish itself on the national stage.
Gopal Snacks is a leading and trusted FMCG company with presence in 11 Indian
states and union territories, with a strong presence in the western region. The company has
also made a mark internationally, as its products are sold in over 85+ countries. The
company manufactures 275+ SKUs of ready-to-eat Snacks, Namkeen, spices etc. Starting
with just one product in 1994, Gopal has since expanded its range to offer more than 80
different snacks, making it the largest selection of snacks offered by a single company in
the country.
Headquartered in Rajkot, Gujarat, Gopal strategically operates manufacturing
facilities in Nagpur and Modasa, covering western and central India, respectively. This
well-placed setup allows them to serve their growing customer base efficiently. The
company has created a robust supply chain, taking control from the farm to food delivery
trucks, through backward and forward integration. This approach enables Gopal to deliver
real-time sales orders and provide fresh products directly from their plants.
Gopal is known as the pioneer of traditional namkeen products in the western region.
Over time, they have also become a leading brand in various categories, including Wafers,
Snack Pellets, Noodles, Papad, Flour, and Spices. The company's success is attributed to
its sustainable vision, which aims to benefit all stakeholders, from farmers to consumers.

The manufacturing facilities of Gopal Snacks Limited are among the largest and most
advanced in the country, covering a total area of 10,09,800 sq. ft. across three locations.
These plants are strategically located near raw material sources and markets, allowing for
faster production and delivery. Gopal takes pride in its state-of-the-art machinery, which
has been benchmarked against Japanese and German technologies and maintained by the
company's in-house division. The plants also utilize gravity in their operational flow,
conserving energy in the process.
Notably, Gopal has set up one of the largest captive cold storage capacities in the
country, with a capacity of 38000 MT for potato storage at its Modasa Unit. This further
enhances the company's ability to ensure quality and freshness in their products.
As our Company develops and expands with the growing FMCG industry, we look
forward to adding skilled, hardworking and motivated individuals to our family. We are
looking for people who are equally passionate about the FMCG industry like is and see
their future with Gopal.

About Gopal Snacks Company
Industry: Food Processing
India Employee count: 200-500
Type of Company: Private
Social Media Presence: LinkedIn
Founded in: 1994
Key people: Bipinbhai Hadvani, Prafulbhai Hadvani, Daxa B. Hadvani.
Nature of Business: B2C
Website: https://www.gopalnamkeen.com
Registration Date: 07 December 2009
Registered State: Gujarat
Registered Name: Gopal Snacks Pvt. Ltd
Chief Promoter: Bipin Bhai Hadvani
Category: Manufacturing.
Products: Seasoning Product, Wafers, Namkeen and Farsan, Snacks Pallet,
Papad.
Motto: Give Satisfaction to Consumer
Area Covered By
Company: 17958 Sq. Feet.
Packets in a Day: 1 Crore
Annual Revenue: 500+ Cr.
Office Location: Metoda, Rajkot.

History
“Jo Hum Khana Pasand Kare Wahi Dusro Ko Khilana Hein"
To achieve success, it is essential to have sufficient time, patience, and unwavering
determination. Successful companies often boast a proud history that serves as both a
benchmark and a guiding light for their future endeavors. This holds true for GOPAL as
well.
Our Story. In the year 1965 Vitthalbhi Haribhai Hadvani started manufacturing
traditional Namkeen in village Bhadra, Rajkot.
The story of "Gopal Namkeen" began in 1965 when Vitthal Bhai Haribhai Hadwani
and his family initiated their journey. Their aim was to provide snacks and namkeen to the
local market in Rajkot. The tremendous success of their initial product led them to establish
"Rajnagar Society Nana" in 1994. Fueled by this success, they made the decision to expand
their product line and set up their production facilities on Mahuva Road in Rajkot.
GOPAL SNACKS PVT LTD was started on 2004 by Mr. Bipinbhai Hadwani Mr.
BIPINBHAI HADVANI is one the director also, which already has obtained a prestigious
different kind of Namkeens and snacks.
They have established excellent infrastructure to produce their goods, relying on
imported machines for crafting various types of namkeens and snacks. When the company
was first founded, it had a limited consumer base. However, over time, GOPAL
NAMKEEN has transformed into one of the most popular companies in the Namkeen
market, now serving over 70% of the consumers in this industry.
Their remarkable success in the retail market inspired them to set up a Gruh Udyog
plant at Mavdi Plot, Amar Nagar, between 2001 and 2009.
This step allowed them to expand their operations and cater to the growing demand.
In a move away from traditional frying methods, they embraced a semi-automatic plant at
Vajadi (Vad) - Rajkot in 2009 - 2010. This transition was driven by the desire to maintain
quality, enhance taste, and increase sales of their products.
In December 2009 Gopal Gruch Udyog was converted into Gopal Snacks Pvt Ltd.
It was transferred to GIDC with effect from May 2010. In Metoda, 200meter of land and
75000 sq. ft.
The largest automatic plant in Gujarat was brought into play because the fame of the
product had spread throughout the entire state of Gujarat. Gopal Namkeen is currently
preparing to march across India because of this.
Since the beginning of the new millennium, the brand on a journey of technological
advancement that enables them to enhance the taste and quality of its product. This
enhanced vision led to the brand reinventing its identity with new name, Gopal Snacks.

Major Player Gopal Snacks
The Gopal Namkeen intends to expand their market share in comparison to other snack
brands currently on the market and plans to reach the international market.
The Company’s main competitors are Balaji Wafers, Lays, Diamond Snacks.
The company also enters in various products business like as – Wafers, Papad, Spicy
Product, etc
Compare Gopal Snacks with

Mission
Our commitment is not just to meet the needs of our customers, but also to bring
them joy by offering excellent quality products at the most affordable prices
Our dedication lies in generating a significant amount of job opportunities to
ultimately serve our beloved Nation to the fullest.
Vision
Our goal is to achieve a respected and reliable position through our commitment to
quality, dependability, integrity, and effectiveness. This reaches far into the hearts of our
cherished customers as well as the Indian and international markets.
Value
Commitment
Our dedication revolves around delivering products of the highest quality and providing an
exquisite taste experience.
Excellence
Excellence isn't a fixed goal to reach, but a dynamic journey towards achieving perfection.
Passion
At the heart of all our actions lies our fervor for exceptional production and ensuring
customer satisfaction.
Transparency
We uphold a strong belief in complete openness in our operations, management,
interactions with customers and suppliers, as well as our HR policies.

Organization Structure
Chairman
Managing Director
Director
Production Personal Marketing Financial
Department Department Department Department
Production Personal Marketing Financial
Manager Manager Manager Manager
Operator Assistant Sales Assistant
Executive Account
Supervisor Clerk
Workers

PROCESS CHART
Raw Material
Laboratory
Storage
Dough Making
Frying pan with Burner
Oil Extractor
Semi-Automatic Seasoning
Automatic Pouch Packing
Box Packing

PRODUCT

OUR PERSENCE
Pure Quality…. Total Faith….

PRODUCT INDEX

FINANCIAL DATA ANALYSIS
The company's revenue has grown by 15% year-on-year, while its EBITDA has
grown by 55%. The company's growing market share and the introduction of new items are
to blame for this. The company's PAT has also grown by 35%, which is a reflection of its
strong profitability.
The company's debt-to-equity ratio is low, which indicates that it is financially sound.
The current ratio and quick ratio are also good, which means that the company has enough
liquidity to meet its short-term obligations.
Overall, the financial data analysis of Gopal Snacks Ltd. Gujarat shows that the
company is in a strong financial position. The company is growing its revenue and profits,
and it has a healthy debt-to-equity ratio and liquidity position.
Here are some of the key factors that have contributed to the company's financial
performance:
• Strong brand name and reputation
• Wide distribution network
• Innovative product portfolio
• Efficient production and marketing operations
• Strong financial management

The business is in a good position to expand going forward. It has a strong brand
name and reputation, a wide distribution network, and an innovative product portfolio. The
company is also financially sound and has a good management team.
However, there are some risks that the company faces, such as:
• Competition from other snack food manufacturers
• Changes in consumer preferences
• Fluctuations in raw material prices
• Economic slowdown
The company is taking precautions to reduce these dangers since it is aware of them.
For instance, the business continually innovates its product line to satisfy the shifting
demands of customers. The company is also diversifying its product offerings to reduce its
dependence on any one product category.
The business is taking precautions to reduce these dangers since it is aware of them. For
instance, the business continually innovates its product line to satisfy the shifting demands
of customers. To lessen its reliance on any one product area, the corporation is likewise
broadening its product offerings.
Future Outlooks of the Company
The future outlook of Gopal Snacks Ltd. is positive. The company has a strong track record
of growth and innovation, and it is well-positioned to capitalize on the growing demand for
Indian snacks in India and abroad.
Some of the factors that are likely to drive Gopal Snacks' growth in the future include:
• The increasing demand for Indian snacks among people worldwide. Indian snacks
are well-known for their distinctive tastes and textures, and they are rising in
popularity in nations including the US, the UK, and the Middle East.
• Indian customers' growing disposable money. Consumers are more likely to
purchase snacks as their salaries rise, and Gopal Snacks is ideally situated to meet
this need.
• The business's emphasis on innovation. Gopal Snacks continuously innovates its
goods and packaging, which aids in its ability to outperform the competition.
• The effective distribution network of the business. The robust distribution network
of Gopal Snacks reaches both retail and institutional consumers. As a result, the
business is better positioned to reach its target market.

SWOT ANALYSIS
STRENGTH
SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
• Gopal Company make many products in their company.
• So, that big strength.
• They are selling their product in low price.
• Their product quality is high compare to other company’s
product.

WEAKNESS
OPPORTUNITY
THREATS
• Gopal company is less spending in advertisement
for their product in the market.
• So, they product not famous in the Indian market.
• Lack of goodwill among middleman.
• Gopal company makes many products in their company.
• So they can make many new items in their company and they
are start new varieties and other products related to FMCG.
• They are spread their business in other state.
• Gopal company is produce snakes in their company.
• This is big threats because this business is very
competitive business in the market.
• New entry is come in the market any time.

Competitors Analysis
Competitor’s analysis of Gopal Snacks by Porter's five forces model
• Threat of new entrants: The market for snack foods in India faces a mild challenge
from new competitors. Even though the market is expanding quickly, there are
already a number of well-established firms with significant distribution networks
and brand recognition. However, there are still openings for newcomers,
particularly those who can provide cutting-edge items or distinctive marketing
approaches.
• Bargaining power of suppliers: In the Indian snack food sector, suppliers have
little negotiating strength. With many small and medium-sized suppliers, the snack
food market is highly fragmented. Because of this, buyers like Gopal Snacks have
a lot of negotiating leverage.
• Bargaining power of buyers: In the market for snack foods in India, consumers
have average bargaining power. Both customers and retailers make up a sizable
portion of the market's purchasers. Although this offers the buyers some negotiating
leverage, it is not as powerful as the suppliers' negotiating position.
• Threat of substitute products: In the Indian snack food business, replacement
items pose a serious challenge. Alternative snacks like fruits, vegetables, and nuts
are readily available. If customers are dissatisfied with the price, quality, or
accessibility of Gopal Snacks' products, they can easily switch to alternative snacks.
• Intensity of rivalry among existing competitors: The competition among the
market's current rivals for snack foods in India is fierce. Many powerful players are
vying for market share, and there are many of them. As a result, Gopal Snacks must
constantly innovate and enhance both its marketing approaches and its product lines
in order to stay ahead of the competition.
Overall, the Indian snack food market is a competitive one. Gopal Snacks will need to focus
on all five forces in order to maintain its market share and grow its business.
Here are some specific strategies that Gopal Snacks can adopt to address the five forces:
• To counter the threat of new entrants, Gopal Snacks can focus on innovation and
differentiation. It can also invest in building its brand equity and creating a strong
emotional connection with consumers.
• To reduce the bargaining power of suppliers, Gopal Snacks can diversify its supplier
base and negotiate long-term contracts. It can also develop its own supply chain
capabilities.
• To increase the bargaining power of buyers, Gopal Snacks can offer loyalty
programs and discounts. It can also provide value-added services, such as home
delivery.

• To reduce the threat of substitute products, Gopal Snacks can focus on developing
healthy and innovative snacks. It can also invest in marketing and advertising to
promote its products.
• To reduce the intensity of rivalry among existing competitors, Gopal Snacks can
focus on niche markets. It can also collaborate with other players in the industry to
develop new products and marketing strategies.
By adopting these strategies, Gopal Snacks can improve its competitive position in the
Indian snack food market.

PROBLEM IDENTIFICATION
Introduction of the Topic
The Fast-Moving Consumer Goods (FMCG) market in India is experiencing
continuous growth. These products are popular due to their rapid sales and relatively low
cost, leading to high demand in the market. In fact, the FMCG industry is ranked as India's
fourth-largest industry, Various factors such as changes in the lifestyle of Indian youth,
increased awareness, and easy accessibility contribute to the sector's growth in the country.
The FMCG sector plays a significant role in India's GDP, with middle-class families being
the primary consumers, accounting for over 73% of FMCG product sales. This makes the
Indian market a profitable destination for FMCG sales.
The liberalization of the Indian economy has attracted global brands to enter the
Indian market. As a result, we now witness a wide range of FMCG brands in India. Brands
that offer good quality at affordable prices have a competitive edge in the market.
Particularly in the FMCG sector, it is challenging for marketers to meet customer
expectations and preferences.(Dr Subhadeep Chakraborty & Subhadeep Mukherjee, 2020)
Fast-moving consumer goods (FMCG) are items that are readily available, need little
effort to purchase, and are used frequently. End users buy these non-durable products in
modest numbers and they are packed for sale.
Various segments of the FMCG market, such as Personal Care, Household Care,
Food & Beverages, and Others, can be identified. Products including personal wash
(soaps), cosmetics, toiletries, deodorants, perfumes, paper products (tissues, diapers,
sanitary items), and shoe care are all included in the personal care area. Fabric wash
(laundry) soaps, synthetic detergents, and household cleaners (including air fresheners,
floor cleaners, toilet cleaners, insecticides, and mosquito repellents) are all included in the
category of household care. Health beverages, soft drinks, staples/cereals, bakery goods
(biscuits, bread, cakes), snack foods, chocolates, ice cream, tea, coffee, processed fruits,
vegetables, meat, dairy products, bottled water, branded flour, branded rice, branded sugar,
juices, and more fall under the category of branded and packaged food and beverages.
The FMCG industry in India ranked fourth in terms of economic output in 2016, with
a market of USD 49 billion. In the last ten years, it has grown quickly, largely due to Indian
customers' shifting lifestyles and rising income levels. By 2020, the market is expected to
be worth USD 103.7 billion, growing at a Compound Annual Growth Rate (CAGR) of
20.6%.
The profitability of the FMCG industry is heavily dependent on high-volume sales
due to the low prices of the products. FMCG companies engage in various activities such
as selling, marketing, financing, and purchasing to cater to the regular and frequent
consumer demand for these products.(Sowmya & Mayilsamy, 2020)
In the 21st century, the service sector has become dominant, driven by the progress
of economic globalization and rapid social and economic development worldwide. As a
result, the quality of human life has improved, and industries in all countries have

experienced significant expansion. Among these industries, the Fast-Moving Consumer
Goods (FMCG) sector has also witnessed substantial growth.
The FMCG sector in India holds a significant position as one of the largest sectors in
the country's economy. Over the years, FMCG companies have faced intense competition,
which continues to grow. This competition can be attributed to multiple factors, including
the rise in per capita income and the progress of the rural economy.
The FMCG sector in India has emerged as a major employment generator, offering
promising career prospects. Various fields such as marketing, retail, sales, services, and
supply chain management provide abundant opportunities for individuals seeking careers
in the FMCG industry.
The manufacturing, distribution, and marketing of consumer-packaged goods are the main
activities of the FMCG (Fast Moving Consumer Goods) sector, sometimes referred to as
the CPG (Customer Packaged Goods) industry. These commodities stand out for their quick
turnover and reasonably inexpensive cost. Customers tend to give FMCG products less
thought while buying them than they do other products. However, due to the enormous
volume of sales and frequent buying cycles, the FMCG sector earns significant profits.
The FMCG industry plays a significant role in the Indian economy, making substantial
direct and indirect contributions. With an estimated market size of 2 trillion rupees, it ranks
as the fourth largest sector in India. The industry's influence extends beyond economic
factors, as it contributes to job creation, supports local businesses, and addresses the needs
and preferences of diverse consumer segments.(Suguanthi et al., n.d.)
Overall, the FMCG sector in India plays a vital role in the economy by contributing to
employment generation and providing diverse career avenues. It continues to evolve and
thrive by adapting to market demands and catering to the changing needs of
consumers.(Banumathi & Rani, 2018)

LITRATURE REVIEW
The future prospects of the snack industry in India appear promising as its projected
to experience significant growth, with a double-digit Compound Annual Growth Rate
(CAGR) between 2018 and 2024. Currently, the Indian snack market is a blend of
organized and unorganized players, with the unorganized segment holding a dominant
position. However, this is expected to shift during the period from 2018 to 2024. The
expansion of the Indian snack market can be attributed to various factors like business
strategies adapting to changing lifestyles, the rise of urbanization, the increasing
middleclass population, the availability of local snacks, smaller packaging options,
competitive pricing, and a focus on regional flavors. This information was provided by
Laura Wood, a Senior Manager, on January 29, 2018.
A review of relevant literature has identified several studies that aim to determine
the factors influencing customer satisfaction in business-to-consumer snacks commerce
(B2C). These studies have found that tangibility plays a significant role in shaping the
perceived quality of virtual supply, highlighting its academic and practical significance.
According to the study of prior studies, design—which includes usability, aesthetically
pleasing elements of the website, and page download speed—is frequently seen as a crucial
element. However, there are certain similarities between website content, service
dependability, and design. The availability of customizing options, customer loyalty,
customer control, and the entire shopping experience are other aspects that affect the quality
of an e-service. Notably, there is a lack of prior research specifically analyzing intangible
aspects such as purchasing experience and customer control in relation to customer
satisfaction.
According to L. Martin in 3 June 2021
The goal of all businesses is to increase client happiness. A company that is also a
distributor constantly aims to satisfy its clientele, in this example, the wholesaler and the
retailer. Distributors can increase retailer satisfaction by giving retailers information that is
targeted to their needs, allowing the supply chain to move more quickly overall, especially
when it comes to the flow of goods from manufacturing to orders placed by distributors.
The purpose of this study is to determine how distributors and retailer businesses are
related. This study questioned 100 retailers, wholesalers, and suppliers of Fast-Moving
Consumer Goods (FMCG) with annual sales of more over IDR 300,000,000 in Makassar,
South Sulawesi. Version 2.0 of the Smart PLS program was employed to test the theory.
The study's findings indicated that better supplier relationship management can benefit
from better information quality. Supply chain flexibility and retailer satisfaction can both
be dramatically increased by insufficient information quality. Supply chain flexibility in
businesses with a retail and retail satisfaction score of 0.611 can be impacted by distributor-
created supplier relationship management by a factor of 0.367. Strong partnerships between
distributors and retailers can improve distributor flexibility and retail satisfaction. Retailer
happiness, which is measured as 0.463, can be significantly impacted by the supply chain
flexibility built by distributor businesses.

According to Dr. Subhadeep Chakraborty and Subhadeep Mukherjee
Fast-moving consumer goods (FMCG) are in high demand in the Indian market,
where many brands are fighting to satisfy consumer demands. However, it's crucial to
evaluate how satisfied customers are with these FMCG companies. This paper aims to
examine the extent to which customers are satisfied with FMCG brands and investigates
the impact of various independent variables on customer satisfaction. The research takes
into account several criteria, including perceived value, financial benefit, product and
service quality, and product quality. The link between the dependent variable (consumer
satisfaction) and the independent variables is investigated using regression analysis. With
375 individuals chosen using quota sampling, the study is carried out in Tinsukia, Assam.
The results of this study will provide important information for both practitioners and
researchers in this sector on the variables affecting customer satisfaction in the FMCG
industry.
According to Omid Kumaran- Disafani august 2017
Academics and practitioners alike have always been interested in increasing
consumer loyalty. This is due to the fact that retaining customers is a valuable resource in
today's fiercely competitive economy (Srivastava, Sherwani, & Fahey, 1998). Companies
strive to increase client loyalty as they come under more market pressure in order to
increase sales and revenue in the future. This is particularly true for merchants that must
contend with competition from numerous channels (online and off) and different types of
retail stores (supercenters, supermarkets, hypermarkets, etc.). In a 2013 poll conducted by
Retail Systems Research (www.rsrresearch.com), 61% of merchants said that keeping
customers is the biggest issue they have in running their company. However, according to
the Center for Retail Management at North-Western University, just 12 to 15% of retail
customers are devoted to a specific merchant. These numbers highlight the enormous
difficulty that all retailers are facing, as well as how crucial it is to design and carry out
effective loyalty building initiatives in order to maintain and grow your market share.
According to Miranda R. Blake in 6 March 2019
This systematic scoping evaluation of the reporting of business results of healthy food retail
strategies discovered that, up to this point, investigations of business outcomes have
primarily concentrated on customer and objective measures of commercial viability, with
little focus on retailer or community outcomes. The development and implementation of
validated and trustworthy measurement instruments, as well as interaction with retailers to
make sure that those outcomes are included in the identified business outcomes, are all
recommendations we make based on our findings. We also urge a more consistent reporting
of business results. Included are those deemed to be most significant. In order to promote
a healthy food environment that will benefit population health while also taking into
account the potential effects on retailers, customers, and the larger community, better
reporting is essential for both retailers and policy makers.

RESEARCH METHODOLOGY
Research technique is the process of systematically addressing a research topic; research,
in general, refers to the pursuit of knowledge. The many steps in the research technique are
often used by researchers to study the research problem and the reasoning behind it.
INTRODUCTION
The Topic of this projects is:” A Study on Customer Satisfaction Regarding Namkeen
Product at GOPAL SNACKS PVT LTD”
The success of namkeen industries is largely influenced by several key elements.
These factors encompass the presence of products, the quality of services provided, how
often products are offered, their cost, their flavor, and the strategies used for promoting
them. Among these, product availability is of utmost importance because people's ability
to buy is linked to the product's accessibility. This is especially true for distributors and
retailers who play a crucial role in making the products accessible to consumers. The
process of retailing involves all the actions related to selling products or services directly
to individual customers for personal, non-business use. A retailer or retail store refers to
any business that primarily generates its sales from retailing.
This project thoroughly examines the operational intricacies of distribution within a Fast-
Moving Consumer Goods (FMCG) company. Gopal, as an FMCG entity, places great
importance on its distribution strategies. The distribution channels employed by Gopal
have a substantial impact on influencing product demand and sales. These channels ensure
timely delivery and profitable outcomes. The retailer-centric nature of the distributor
policies and the fair distribution of products to all retail outlets in a specific region are key
factors that contribute to Gopal's success in this regard.
With a population of over 130 cores, India is potentially one of the largest consumer Market
in the world, with urbanization and growth of the economy, peoples tastes andinterests
changing according to the advanced nation
NAMKEEN company is one of the fastest growing Industry in India.

Statement of Problem
The present study on customer satisfaction has been carried out to know the impact of large
retail outlet on traditional retail setup. The impact has been evaluated based on the
following attributes.
(1) Purchases per Day
(2) Customer Based per Day in Kirana Shops
To know the extent of impact on sales and customer base per day of Kiranashops a
compare three attributes for before and after the entry of supermarket is taken.
OBJECTIVE OF THE STUDY
(1) To study Assessing Customer Contentment of Gopal Snacks Product.
(2) To measure the amount of rural consumers' satisfaction with regard to Gopal
Snacks.
(3) To Formulating market Effective Strategies for Gopal Snacks.
(4) To Evaluating Service Quality of customer.
(5) To Enhance Market Competitiveness of Gopal Snacks products to other products.
(6) To Tracking Changes Over Time in Snacks Industry.
SCOPE OF THE STUDY
The study was conducted in Rajkot; hence Rajkot was its primary focus.
➢ It’s gives information about reach to the customer of Gopal snacks product.
➢ It’s gives information about competitor’s products.
➢ Its’s gives information about the promotion activities.
➢ Its providing suggestions to company to improve their products sales and services.

➢ It’s Run paid advertising campaigns on social media and other digital platforms.
The geographical scope of study is limited to areas of Rajkot city, which includes-
▪ Bedi
▪ Guridad
▪ Bhakti Nagar Circle
▪ Trikon Bagh
▪ Halenda
▪ Madhapar
▪ Kewdawadi
▪ Malvi Nagar
▪ Jagatnaka
▪ Laxmiwadi
▪ Gundawadi
▪ Jangleshwar
▪ Kothi
▪ Anandpar Navagam
▪ Virat Nagar
▪ Bhao Nagar
▪ Dholara
▪ Mehul Nagar
▪ Patel Nagar
▪ Indra Circle
▪ Etc.
➢ The discoveries from this research could be extended to other producers of similar
snacks, allowing them to create improved methods.
➢ This investigation will aid in the creation of a collaborative business model.

RESEARCH DESIGN
This study adopts an exploratory research design to conduct its investigation. The
survey was carried out specifically in Rajkot district.
The significance of research design stems mainly from the growing intricacy of the
market and the diverse range of marketing methods accessible to researchers. Essentially,
it serves as the cornerstone for developing effective marketing strategies and initiatives.
This tool holds great importance in examining buyer behavior, consumption trends, sales
tactics, brand allegiance, and shifts in target markets.
➢ Research design is the plan, structure and strategy of investigationconceived
so as to obtain answer to research question.
➢ Marketing research can classify in one of three categories.
Exploratory research: -
➢ We Studies the company report, talked to the retailer and employee of the
company,
➢ Our aim is to formulate problems more accurately, to gather explanations, to
clarify concepts, to acquire insight, to weed out unworkable ideas, and to structure
hypotheses.
Descriptive research: -
➢ The survey method was adopted for this research.
➢ Is more structured than exploratory research and aims to describe product users,
estimate the percentage of the population that utilizes the product, and forecast
future product demand.
Causal research: -
➢ Seeks to establish a causal link between the variables. This foal is produced
through laboratory and field studies.

DATA COLLECTION SOURCE
Both primary and secondary data were the most valuable sources of information for
this project.
➢ Secondary Data
Before investing the effort and resources into gathering original information, it's wise
to explore existing secondary data that might have been compiled for different reasons but
can still be relevant to your current research. In my project, I found that secondary data
played a pivotal role in identifying the contractors. Specifically, I sourced my secondary
data from –
List of Customer who given Own Response
Internet
Newspaper
Magazines
Customer response on Company Websites
Using secondary data offers the benefit of saving time and cutting down on data
collection expenses. However, there are drawbacks to consider. Secondary data might not
align perfectly with the research question, and confirming its accuracy can be trickier
compared to primary data.
➢ Primary Data
Frequently, secondary data needs to be complemented by primary data that is
specifically gathered for the current research. Primary data is collected with a distinct goal
in mind. In my project, I acquired primary data through the use of questionnaires.

SAMPLING DESIGN
➢ Population of the Study
All the Customer of GOPAL SNACKS PVT. LTD. Rajkot.
➢ Sampling size
I had taken around 105 Customers to find out the proper satisfaction level of the
study.
➢ Sampling Method
Anon-probability sampling technique i.e., convenient sampling method was
adopted.

DATA ANALYSIS AND INTERPRETATION
The data has done in Rajkot. it gives idea about the competitors of Gopal Snacks. It gives
information regarding their market and Customer interest in sale of Gopal Snacks.It also
provides information of satisfaction level Customer regarding the Gopal Snacks Product.
Interpretation
▪ 63.8 % Male Customers are reply of this survey.
▪ 36.2 % Female Customers are reply of this survey.
Interpretation
▪ There are 3.8 % people who are 0-10 years old and their number is the lowest.
▪ There are 61.9 % people who are 20-30 years old and their number is the highest.

Interpretation
▪ Above graph shows, only 12.4 % of customers purchases the sweets.
▪ 27.6 % purchases Chips.
▪ This is shocking 38.1 % are favorable Namkeens of people.
Interpretation
▪ Above graph show 28.8 % Once, 38.1 % Twice, 19 % Thrice, 14.3 %
Anytime consume the Gopal product are in day.

Interpretation
▪ Above the graph shows that, 42.9 % people like spicy and minimum number of
people like others which is 6.6 %.
Interpretation
▪ Above the graph shows that maximum 31.4 % consume Mixed Namkeens, and
other product also show in the graph.
Aloo Sev
Sev

Interpretation
▪ In this graph show that, 39 % by Supermarkets, 30.5 % by Local Grocery
Stores, 23.8 % by retailers, 6.7 % by Others responses have purchases Gopal
Products.
Interpretation
▪ Above the graph that, 58.1 % customers are satisfied for Gopal snacks.
▪ And 12.4 % customers are don’t know reply.
Interpretation
▪ Above the graph that, 40 % customers are first preference is Balaji Products.
▪ And 35.2 % customers are first choice is Gopal Products.

Interpretation
▪ In this graph shows that 47.6 % of people spend from 100-200 Rs. in a shole month.
▪ And 11.4 % are spends form 300 Rs. and above.
Interpretation
▪ In this graph show that 41.9 % customers believe that the quality of Gopal Products
is good.
▪ And 34.3 % customers believe that price is value for money. And 20 % customers
are regular usage, 3.8 % customers are repeating purchase.

Interpretation
▪ In this graph show that 49.5 % customers are currently use Gopal Snacks Products.
▪ 24.8 % customers are not use, and 25.7 % customers currently maybe used.
Interpretation
▪ 34.3 % satisfied with the quality of products.
▪ 32.4 % very satisfied with the quality of product.
▪ 7.6 % are very dissatisfied with the quality of product.
Interpretation
▪ In this graph show that, 68.6 % customers like to purchase Launch a new product
by Gopal Snacks.
▪ And 31.4 % customers not like to purchase.

Interpretation
▪ On the scale of 1 to 5 there are 18.1 % people who rated only 5 for the product.
Interpretation
▪ There are 49.5 % people who response Strong Brand Identity.
Interpretation
▪ There are 47.9 % people who response “Yes”.

FINDINGS & SUGGESTIONS
FINDINGS-
▪ Gopal Snacks faces a unique market dynamic in Rajkot, where their products
predominantly find their way to consumers through grocery shops and dairy shops,
with only a limited presence in general retail stores. Retailers in this region have
honed in on customer preferences, recognizing that Namkeen and Gathiya hold a
special place in their hearts.
▪ However, a notable area of worry for many retailers is the expiration date of the
product. This matter seems to have consistently led to dissatisfaction, highlighting
the need for Gopal Snacks to address it promptly.
▪ Furthermore, the company contends with intense rivalry in Rajkot, as their sales of
both Namkeen and Gathiya trail behind competing products.
▪ Quality and punctual delivery are two additional factors that have caused discontent
among several retailers. Retailers have indicated a preference for Gopal Snacks'
products to consistently meet the expected levels of spiciness and crunchiness,
indicating that there might be a need to reevaluate quality control procedures.
Additionally, guaranteeing timely deliveries is essential to uphold the trust of both
retailers and customers.
▪ Interestingly, regarding the texture of Gopal Snacks, retailers appear to hold a
combination of opinions—neither particularly content nor discontent. This presents
an area where the company could potentially improve or clarify their product
offerings to better align with the expectations of both retailers and consumers.
▪ Lastly, the inventory of Gopal Snacks has elicited diverse responses from retailers
- some are satisfied with their stock levels, while others are not. This divergence in
opinions might stem from differences in the popularity of specific products or
potential fluctuations in the consistency of supply.

SUGGESTIONS-
▪ Product Improvement: Invest in research and development to enhance the taste
and quality of Gopal Snacks. Consider introducing new flavors or varieties based
on customer preferences.
▪ Packaging Redesign: Packaging is redesign it to be more attractive, functional, and
environmentally friendly. Clearly communicate the benefits of the new packaging
to customers.
▪ Pricing Strategy: If pricing perception is negative, consider adjusting pricing
strategies to better align with customer expectations. Offer promotions or discounts
if possible.
▪ Distribution Optimization: Work on improving the availability of Gopal Snacks
by expanding distribution channels or partnering with additional retailers or e-
commerce platforms.
▪ Competitive Analysis: Regularly monitor and benchmark against competitors to
identify opportunities for improvement and stay ahead in the market.
▪ Feedback Mechanism: Establish a robust feedback system, such as customer
surveys, and actively seek customer opinions on a regular basis. Use this feedback
to make informed decisions.
▪ Sustainability Initiatives: Consider incorporating sustainability practices in
product manufacturing and packaging to appeal to environmentally conscious
consumers.
▪ Brand Building: Enhance brand reputation through consistent messaging, quality
control, and transparent communication with customers. Highlight the unique
qualities that set Gopal Snacks apart from competitors.

LIMITATION OF THE STUDY
Since the study was done on only one region of Rajkot. The result cannot be
generalized on all Rajkot bases.
Every possible aspect of the topic was taken into consideration in an effort to make
this endeavor real and reliable. Despite this, certain circumstances were present when this
project was being developed.
Some main limitations are as follows: -
➢ Due to a lack of time, just a few persons were chosen for the study. As a result, it
was possible to generalize the study's findings using the sample of customers.
➢ People were reluctant to admit the truth.
➢ The respondents were not free to answer the questions,
➢ The outcomes of the study may not be generalizable to the general population
because the allocated sample for this study was primarily made up of rural Rajkot
city residents.
➢ The result of this study is limited because only 103 Samples size has been collected
for the study form the allocated Rajkot city.
➢ Only methos of questionnaire has been used for reform the sentence collecting
primary data apart from focus group and other methods for the study.
➢ It must be remembered that the many other factors that are only briefly mentioned
here may also play a role in the growth of retailer satisfaction and word-of-mouth
advertising.

CONCLUSION
In conclusion, the research conducted to assess customer satisfaction with Gopal
Namkeens has provided valuable insights into the perceptions and preferences of the
company's customer base. The purpose of the study was to comprehend the variables
affecting consumer satisfaction, pinpoint areas in need of improvement, and showcase
Gopal Namkeens' advantages in providing satisfied clients.
Gopal Namkeens enjoys a strong reputation for quality and variety among its
customers. The company has a loyal customer base willing to promote its products.
However, there is an opportunity for improvement in customer service and the online
ordering experience. By addressing these areas, Gopal Namkeens can not only maintain its
existing customer base but also attract new customers and foster long-term brand loyalty.
In closing, it is my fervent hope that Gopal Namkeen continues to thrive and prosper,
reaping greater profits and forging a path to a promising future. Although not the oldest
player in the industry, the company has earned a significant reputation, particularly in the
regions of Saurashtra and Kutch. With the right strategies and a commitment to excellence,
Gopal Namkeen is poised to reach even greater heights in the days to come.

BIBLIOGRAPHY & REFERENCES
Websites
https://www.indiaretailing.com/2019/04/25/taste-of-india-namkeen-industry-on-the-rise/
https://www.technavio.com/report/namkeen-market-industry-in-india-analysis
www.gopalnamkeen.com/
info@gopalsnacks.com
WWW.WIKIPEDIA.COM
Books
• RESEARCH MEHODLOGY
• MARKETING MANAGEMENT
Company Guide
• HETDAVE SIR

ANNEXURE
Annexure-Questionnaire
1. Name
2. Gender
• Male
• Female
3. Age
• 0-10
• 10-20
• 20-30
• Above 30
4. Which Snacks do you prefer?
• Chips
• Namkeens
• Biscuits
• Sweets
• Others
5. How many times do you consume Gopal Namkeens in a day?
• Once
• Twice
• Thrice
• Anytime
6. Which flavour do you prefer according to choice?
• Salty
• Spicy
• Sweets
• Others
7. Which type of Gopal Namkeen do you prefer most?
• Wafer
• Mixed Namkeens
• Gathiya
• Chavanu
• Sev Murmura
• Other………….
8. Where do you usually purchase namkeen products?
• Supermarkets
• Local Grocery Stores
• Retailers
• Others

9. Are you satisfied with Gopal Snacks product?
• Yes
• No
• Don’t know
10. Choose the following Namkeen brands according to your preference.
• Gopal
• Balaji
• Haldiram
• Bikaji
11. How much do you spend on a packet Gopal Namkeen (Monthly)?
• 0-100 Rs
• 100-200 Rs
• 200-300 Rs
• 300 Rs and above
12. Please select the reason for purchasing this product.
• Quality
• Price
• Usage
• Repeat purchase
13. Do you use Gopal Snacks product currently?
• Yes
• No
• Maybe
14. Do you use Gopal Snacks product currently?
• Very satisfied
• Satisfied
• Dissatisfied
• Very dissatisfied
• Neutral
15. If "Gopal Namkeen " launches a new product in namkeen would you like to
purchase?
• Yes
• No
16. Rate on a scale of 1to 5 to Gopal Namkeens.
• 1
• 2
• 3
• 4
• 5

17. What are your thoughts on the overall branding and marketing of Gopal Snacks?
• Strong Brand Identity
• Focus on Quality
• Focus on Innovative
18. Do you find the pricing of Gopal Snacks products to be competitive?
• Yes
• No
• Maybe
Google Form Response - https://forms.gle/D8JrZwqWm1gict5Y6

SUMMER INTERNSHIP PROJECT REPORT RAJA RAJNISH 1.pdf

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