Een pleidooi voor geekness!
Overheidscommunicatie in het digitale tijdperk!
                 Tom De Bruyne!
Tom De Bruyne – chief fluffyness!

       Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!

     ...
The internet is a conversation network!
Victim of the conversation

Fueling the conversation

Participating in the conversation

Ignoring or ignored by the conver...
Victim of the conversation

A little fairytale about a drunk minister!
  Aftoetsen van strategische uitgangspunten!

   Aftoetsen van eerste concepten!

   Afspraken over oplevering!
Nathalie Lubbe Bakker writes article!
Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
De Crem warns against this dangerous blogosphere trend!
Blogosphere and Twitter.com conversations explode!
Dutch shockblog Geenstijl discovers the story and decides
to make De Crem’s life a little bit miserable!
De Crem apologiges in public!
STELLING: IN DE DIGITALISEERDE WERELD WORDT
PR DE BELANGRIJKSTE COMMUNICATIE
COMPETENTIE!
Fueling the conversation

A (very) little fairytale about a popstar and two
smart Belgian students!
STELLING: PLANNING VOOR CONVERSATIE IPV
PLANNING VOOR BEREIK!
Participating in the conversation

A fairytale about geeks!
BART DE WAELE – AN ENTREPRENEURIAL GEEK!
SHARING!
NR 1 MEDIA RESOURCE ON SOCIAL MEDIA!
PARTICIPATION IN SEVERAL STARTUPS!
OFTEN SOUGHT SPEAKER!
EXCELLENT REPUTATION FOR NET...
MAXIME VERHAGEN– A POLITICAL GEEK!
KEVIN WERBACH – BUSINESS SCHOOL GEEK!
STELLING: PARTICIPEREN IN DE CONVERSATIE
BETEKENT POSITIE KIEZEN EN DELEN VAN JE
PASSIE. DIT VEREIST OOK EEN ANDERE TAAL.!
STELLING: DE BESTAANDE COMMUNICATIE
SPELREGELS STAAN DIT IN DE WEG. EEN CULTUUR
VAN TRIAL EN ERROR IS NODIG BOVEN EEN
CULT...
STELLING: DE GOOGLE SOCIAL MEDIA POLICY
BESTAAT UIT 1 REGEL: DON’T BE STUPID.!
Diesel: "what we're asking isn't easy, we're asking you to throw 2,800,000,000 years of
                                  ...
IS DIT PARTICIPATIE IN DE CONVERSATIE? !
IS DIT PARTICIPATIE IN DE CONVERSATIE? !
IGNORING / IGNORED BY THE CONVERSATION!
A FAIRYTALE ABOUT A NEW CEO!
<No picture found>!




      ERIC BRAND– CEO SKYNET!
Victim of the conversation

Fueling the conversation

Participating in the conversation

Ignoring or ignored by the conver...
THE MORAL OF THESE FAIRYTALES!
The internet is a conversation ecosystem !
in which “stuff that matters” floats around!
Acting digital is all about reaping network effects
through sharing… which is counterintuitive to what
business people usu...
From “knowledge is power” to !
“sharing knowledge is power”!
In a hyper transparent world, you are what you
contributed… and Google filters it for everyone!
In a hyper transparent world, you are what others tell
about you,… and Google filters it for everyone !
Being remarkable = being worth talking about. That’s
the marketing challenge for the networked generation!
It’s not about having a LinkedIN profile, it’s about
leaving traces of your professional passion in the public
space!
Tom De Bruyne – chief fluffyness!

       Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!

     ...
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
220410 masterclass minocw   tomdebruyne
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220410 masterclass minocw tomdebruyne

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Masterclass social media.
Tom De Bruyne, Boondoggle Amsterdam

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220410 masterclass minocw tomdebruyne

  1. 1. Een pleidooi voor geekness! Overheidscommunicatie in het digitale tijdperk! Tom De Bruyne!
  2. 2. Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   … or just mail or call me: tom.debruyne@boondoggle.eu and 06 553 60 771!
  3. 3. The internet is a conversation network!
  4. 4. Victim of the conversation
 Fueling the conversation
 Participating in the conversation
 Ignoring or ignored by the conversation!
  5. 5. Victim of the conversation
 A little fairytale about a drunk minister!
  6. 6.   Aftoetsen van strategische uitgangspunten!   Aftoetsen van eerste concepten!   Afspraken over oplevering!
  7. 7. Nathalie Lubbe Bakker writes article!
  8. 8. Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
  9. 9. De Crem warns against this dangerous blogosphere trend!
  10. 10. Blogosphere and Twitter.com conversations explode!
  11. 11. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable!
  12. 12. De Crem apologiges in public!
  13. 13. STELLING: IN DE DIGITALISEERDE WERELD WORDT PR DE BELANGRIJKSTE COMMUNICATIE COMPETENTIE!
  14. 14. Fueling the conversation
 A (very) little fairytale about a popstar and two smart Belgian students!
  15. 15. STELLING: PLANNING VOOR CONVERSATIE IPV PLANNING VOOR BEREIK!
  16. 16. Participating in the conversation
 A fairytale about geeks!
  17. 17. BART DE WAELE – AN ENTREPRENEURIAL GEEK!
  18. 18. SHARING!
  19. 19. NR 1 MEDIA RESOURCE ON SOCIAL MEDIA! PARTICIPATION IN SEVERAL STARTUPS! OFTEN SOUGHT SPEAKER! EXCELLENT REPUTATION FOR NETLASH! IMPRESSIVE NUMBER OF TOUCHPOINTS! MASSIVE GOOGLE JUICE! …! NETWORK EFFECTS!
  20. 20. MAXIME VERHAGEN– A POLITICAL GEEK!
  21. 21. KEVIN WERBACH – BUSINESS SCHOOL GEEK!
  22. 22. STELLING: PARTICIPEREN IN DE CONVERSATIE BETEKENT POSITIE KIEZEN EN DELEN VAN JE PASSIE. DIT VEREIST OOK EEN ANDERE TAAL.!
  23. 23. STELLING: DE BESTAANDE COMMUNICATIE SPELREGELS STAAN DIT IN DE WEG. EEN CULTUUR VAN TRIAL EN ERROR IS NODIG BOVEN EEN CULTUUR VAN AFREKENEN OP FALEN.!
  24. 24. STELLING: DE GOOGLE SOCIAL MEDIA POLICY BESTAAT UIT 1 REGEL: DON’T BE STUPID.!
  25. 25. Diesel: "what we're asking isn't easy, we're asking you to throw 2,800,000,000 years of evolution the finger"!
  26. 26. IS DIT PARTICIPATIE IN DE CONVERSATIE? !
  27. 27. IS DIT PARTICIPATIE IN DE CONVERSATIE? !
  28. 28. IGNORING / IGNORED BY THE CONVERSATION! A FAIRYTALE ABOUT A NEW CEO!
  29. 29. <No picture found>! ERIC BRAND– CEO SKYNET!
  30. 30. Victim of the conversation
 Fueling the conversation
 Participating in the conversation
 Ignoring or ignored by the conversation!
  31. 31. THE MORAL OF THESE FAIRYTALES!
  32. 32. The internet is a conversation ecosystem ! in which “stuff that matters” floats around!
  33. 33. Acting digital is all about reaping network effects through sharing… which is counterintuitive to what business people usually think!
  34. 34. From “knowledge is power” to ! “sharing knowledge is power”!
  35. 35. In a hyper transparent world, you are what you contributed… and Google filters it for everyone!
  36. 36. In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone !
  37. 37. Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation!
  38. 38. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space!
  39. 39. Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   Vote for someone else on Cutest Male Geek Competition!   … or just mail or call me: tom.debruyne@boondoggle.eu and 06 553 60 771!

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