marketing strategy of amazon

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Company Overview
Amazon.com, Inc. (NASDAQ: AMZN) is
an American-based multinational electronic
commerce company.
Headquartered ---Seattle, Washington.
America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and
launched it online In 1995. It started as an online
bookstore.
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4. There are four primary drivers for
growth:
1. Product focus
2. Customer focus
3. Technology focus
4. Distribution focus
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10. COMPETITOR ANALYSIS
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 Analysis of Online Retailing Industry
Industry
Rivalry -
High
Threat of New
Entrants -
High
Supplier
Power - Low
Threat of
Substitutes-
Moderate
Buyer Power -
High

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