Watching jeff bezos


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Watching jeff bezos

  1. 1. PUBLISHERS NOTEWatchingJeff Bezos, Jeffff ©esos probablywasnt sure that his company would rival the river of the same name as theupper definition of scale. (Actually, after watching the magic of Amazoriunfold, Im thinking that his original choice of company name——might have been more appropriate.)And were all still talking about Bezos. In the Executive Roundtableconversation that we had recently at the NEMOA conference {see page 16),most merchants expressed their ambiguity about Amazon (as do most mer-chants everywhere). Most value the sales that Amazon can create for them,but are uncomfortable about Amazons potential conflict of interest and/orcompetitive threat—and all worry about the ramifications of a monopolyof Ainazonian proportions.Speaking for myself, I watch Amazon and Jeff Bezos the way otherswatched Apple and Steve Jobs. Bezos original visions continue to fuelAmazons growth today; continue to spur innovation based on whats best forthe consumer. It uses data and technology as key differentiators, and resiststhe allure of short-term profits over long-term goals. Ive been in the industrylong enough to remember a time when many people thought that Amazonwould never make money—or that it would run out of cash. But Bezosbelieved that customer-experience innovation would pay off. And it did.And it will again. Amazons commitment to building a direct-to-customer operation and fulfillment engine will generate profits—over thelong haul. We all know that this is an expensive and complex proposition.Amazons mission of building distribution centers, growing its workforce,and buying and building innovative technologies (as went to press, Amazonhad just announced its purchase of Kiva Systems) is an operational under-taking unlike any that this industry has seen. But Amazon is betting thatconsumers will like its fast service and delivery, and that services likeAmazon Prime and Amazon Payments will weld customers and merchantsto the company in one form or another.Love them or hate them, admire them or consider them preda-tory, youve got to hand it to them. So heres my question: What Amazon-inspired changes or innovations have you made in your company? We wantto know: go to to share your thoughtsabout Amazon..Ellen ShannonPublisherP.S. Make certain that someone from your company attends MultichannelMerchants Operations Summit ( in Memphison May 2-3. Direct-to-customer operations and fulfillment excellence arecrucial competitive differentiators, and this is the only conference thatfocuses exclusively on them. See you there!This is the perfect social media training for busymarketers who need to stay on the cutting edge oftheir field.comeso The knowledge you need to reach your socialmedia goals—brand awareness, community-building,lead generation, database building, even hard saleso Your chance to earn a certificate of excellence(independent verification of your investment toimprove your sMllset) and raise your companiesperformance in social mediao Confidence in your ability to measure ROI ofsocial media—and sell it to management0011httpy/vnm.pentoneducatíonservices.comFfentoQ Education ServicesPOWERED BY Chief^MarketerMULTICHANNELMERCHANT.COM / APRIL/MAY 2012
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