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Exploring a Partnership
with Amazon
Jack Marks
Introduction
• Recently, Method Marks’ online sales have been
dropping dramatically. After increasing advertising
expenditures, which did not prove effective, we have
been searching for a way to fix this issue. We think that
a partnership with Amazon will allow us to reach many
more shoppers and among other reasons will end up
solving our problem.
0
2000
4000
6000
8000
10000
September October November December
2019 Monthly Online Sales Revenues
(Sept-Dec)
Category 1
Table of Contents
• History of Method Marks
• History of Amazon
• Amazon’s 3rd Party Distribution Policies
• Process of Becoming an Amazon Seller
• SWOT Analysis
• Conclusion
• Sources
History of Method Marks
• Founded 2019
• Started out small selling only local and store
brand equipment/apparel
• Strived to make snow sports affordable for all, from the
beginning.
• We have always prided ourselves on allowing everyone to enjoy
the sports we love, no matter how expensive they have become.
• Since our birth we have expanded to selling products from
over 20 of the worlds largest ski and snowboarding companies
• Plan to expand in the near future
History of Amazon
• Founded in 1994 by Jeff Bezos
• At first they exclusively sold books
• In 1999 they had started allowing 3rd party distributor
• By 2000 they were selling a wider selection of products, more
like what they are today
• 2006 they launched Amazon Web Services, offering cloud
services and online storage
• These web services make up most of their revenue
• Today, based on revenue, Amazon is the largest web-based
company in the world with hundreds of millions of users
Amazons 3rd Party Distribution Policies
• Amazon wants as many people to sell products on their
platform as possible.
• They make it very easy to start listing items for sale
• Two routes for payment:
• Professional: monthly payments
• Individual: payment per item sold
• Offer shipping services or allow you to handle shipping
• All sellers provided with tools like Seller Central to manage
their inventory and listings
• Offer payment for sales by direct deposit
Process of Becoming an Amazon Seller
• Very straightforward process
• Can be done completely online
• Must have following information: telephone number, bank
account number/routing number, a credit card for payments,
tax information, and a government issued ID
• Choose payment plan: Professional or Individual
• Register for your plan of choice using the above information
• Immediately gain access to the ability to list items and use
resources like Seller Central.
• Can all be done very quickly
SWOT Analysis
Strengths:
• Exposure to new market of people
• Increase online sales drastically
• Stir up new local/in-store traffic
• Bring Method Marks to the next
level as a company
Opportunities:
• Hundreds of millions of potential
buyers
• 58% of Amazons sales are from 3rd
party distributors
• Will allow our business to expand
Weaknesses:
• Competition
• May have to decrease prices
• Selling on Amazon costs money
Threats:
• Large suppliers not allowing their
products on Amazon
• Could restrict our selection on
Amazon
Conclusion
• Through all of the research that has been done it has become
apparent that using Amazon to sell our products will solve our
problem of plummeting online sales. We will be exposed to
more customers than ever before and will be able to bring
Method Marks Board Shop to the next level.
Sources
“About Amazon.” Amazon, Amazon,
www.aboutamazon.com/?utm_source=gateway&utm_medium=footer.
Allen, Peter, and Geoffrey Wootten. “Sell on Amazon.” Amazon, Prentice Hall,
2000, services.amazon.com/selling/getting-started.html.
“Amazon-Logo.” VTeamLabs, VTeamLabs, vteamlabs.com/partners-
clients/amazon-logo/.
“Beginner's Guide to Selling on Amazon.” Amazon, Amazon,
services.amazon.com/beginners-
guide.html?hvptwo=&hvnetw=g&hvadid=293567583088&hvp
one=&ref=pd_sl_1uekdrgcs8_e&hvpos=1t1&hvdev=c&ld
=SEUSSOAGOOG-sitelink-
guide&hvexid=&hvqmt=b&tag=googhydr-
20&hvtargid=kwd-316196147645&hvrand=8499515043989329611.
Sources cont.
Bond, Conor. “6 Great Alternatives to Amazon for Ecommerce
Businesses.” WordStream, 27 Aug. 2019,
www.wordstream.com/blog/ws/2019/04/16/amazon-
alternatives.
McFadden, Christopher. “A Very Brief History of Amazon: the
Everything Store.” Interesting Engineering, Interesting
Engineering, 2 Nov. 2019, interestingengineering.com/a-very-
brief-history-of-amazon-the-everything-store.

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ENGL 330 Presentation

  • 1. Exploring a Partnership with Amazon Jack Marks
  • 2. Introduction • Recently, Method Marks’ online sales have been dropping dramatically. After increasing advertising expenditures, which did not prove effective, we have been searching for a way to fix this issue. We think that a partnership with Amazon will allow us to reach many more shoppers and among other reasons will end up solving our problem. 0 2000 4000 6000 8000 10000 September October November December 2019 Monthly Online Sales Revenues (Sept-Dec) Category 1
  • 3. Table of Contents • History of Method Marks • History of Amazon • Amazon’s 3rd Party Distribution Policies • Process of Becoming an Amazon Seller • SWOT Analysis • Conclusion • Sources
  • 4. History of Method Marks • Founded 2019 • Started out small selling only local and store brand equipment/apparel • Strived to make snow sports affordable for all, from the beginning. • We have always prided ourselves on allowing everyone to enjoy the sports we love, no matter how expensive they have become. • Since our birth we have expanded to selling products from over 20 of the worlds largest ski and snowboarding companies • Plan to expand in the near future
  • 5. History of Amazon • Founded in 1994 by Jeff Bezos • At first they exclusively sold books • In 1999 they had started allowing 3rd party distributor • By 2000 they were selling a wider selection of products, more like what they are today • 2006 they launched Amazon Web Services, offering cloud services and online storage • These web services make up most of their revenue • Today, based on revenue, Amazon is the largest web-based company in the world with hundreds of millions of users
  • 6. Amazons 3rd Party Distribution Policies • Amazon wants as many people to sell products on their platform as possible. • They make it very easy to start listing items for sale • Two routes for payment: • Professional: monthly payments • Individual: payment per item sold • Offer shipping services or allow you to handle shipping • All sellers provided with tools like Seller Central to manage their inventory and listings • Offer payment for sales by direct deposit
  • 7. Process of Becoming an Amazon Seller • Very straightforward process • Can be done completely online • Must have following information: telephone number, bank account number/routing number, a credit card for payments, tax information, and a government issued ID • Choose payment plan: Professional or Individual • Register for your plan of choice using the above information • Immediately gain access to the ability to list items and use resources like Seller Central. • Can all be done very quickly
  • 8. SWOT Analysis Strengths: • Exposure to new market of people • Increase online sales drastically • Stir up new local/in-store traffic • Bring Method Marks to the next level as a company Opportunities: • Hundreds of millions of potential buyers • 58% of Amazons sales are from 3rd party distributors • Will allow our business to expand Weaknesses: • Competition • May have to decrease prices • Selling on Amazon costs money Threats: • Large suppliers not allowing their products on Amazon • Could restrict our selection on Amazon
  • 9. Conclusion • Through all of the research that has been done it has become apparent that using Amazon to sell our products will solve our problem of plummeting online sales. We will be exposed to more customers than ever before and will be able to bring Method Marks Board Shop to the next level.
  • 10. Sources “About Amazon.” Amazon, Amazon, www.aboutamazon.com/?utm_source=gateway&utm_medium=footer. Allen, Peter, and Geoffrey Wootten. “Sell on Amazon.” Amazon, Prentice Hall, 2000, services.amazon.com/selling/getting-started.html. “Amazon-Logo.” VTeamLabs, VTeamLabs, vteamlabs.com/partners- clients/amazon-logo/. “Beginner's Guide to Selling on Amazon.” Amazon, Amazon, services.amazon.com/beginners- guide.html?hvptwo=&hvnetw=g&hvadid=293567583088&hvp one=&ref=pd_sl_1uekdrgcs8_e&hvpos=1t1&hvdev=c&ld =SEUSSOAGOOG-sitelink- guide&hvexid=&hvqmt=b&tag=googhydr- 20&hvtargid=kwd-316196147645&hvrand=8499515043989329611.
  • 11. Sources cont. Bond, Conor. “6 Great Alternatives to Amazon for Ecommerce Businesses.” WordStream, 27 Aug. 2019, www.wordstream.com/blog/ws/2019/04/16/amazon- alternatives. McFadden, Christopher. “A Very Brief History of Amazon: the Everything Store.” Interesting Engineering, Interesting Engineering, 2 Nov. 2019, interestingengineering.com/a-very- brief-history-of-amazon-the-everything-store.