1. Ethical issues in marketing

2. Need for ethics in marketing
 Pricing lack of clarity in pricing.
 Counterfeit goods and brand piracy.
 Deceptive advertising.
 Copying the style of packaging in an attempt to
mislead consumers.
 Unethical practices in market research and
competitor intelligence.
 Unsafe products.
 selling at a loss to increase market share &
destroying competition in order to raise price.

3. Unethical issues in marketing
Obtaining research data
without permission.

4. Targeting the vulnerable (children/old age people).

10.  Advertisers have to be especially careful to act ethically at all
times.
 They should extra care when advertising to children.
 Advertising should not include promotion of potentially
harmful products.
 Avoid using psychological tactics to stimulate demand.
 Ethical abuses frequently lead to pressure (social or
government) for institutions to assume greater responsibility
for their actions.