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Ethical marketing and ethics in advertising

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"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you

Published in: Business
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Ethical marketing and ethics in advertising

  1. 1. ETHICAL MARKET INGETHICS OR IN ADVE RTISING Mariya Titova, “Management and Marketing” Faculty (II-13)
  2. 2. "What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."Vilhjalmur Stefansson
  3. 3. How much truth can advertisers conceal? Where is ethical advertisingends and unethical advertising begins?
  4. 4. Ethical marketing– is a processthrough whichcompanies Ethical advertisinggenerate customer – is advertising thatinterest in is truthful, notproducts/services offended and isby incorporating correct in terms ofsocial and morality and ethics.environmentalconsiderations inproducts andpromotions.
  5. 5. FALSE ADVERTISINGAdvertisement Actual BIG MAC
  6. 6. FAKE ADVERTISING
  7. 7. Ethical advertising is really important.Somebody must control unethical advertising.ADVERTISING ISN’T UNETHICAL IF IT’S DONE IN RIGHT WAY IN TERMS OF MORALITY AND ETHICS!!! CONCL USIONS
  8. 8. THANK YOU!

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